Amaya Toman Namuhla, iningi lethu lilalela umculo ngezinkonzo ezihlukahlukene zokusakaza. Ukulalela umculo ovela kumidiya yendabuko kuya ngokuya kuncipha, futhi ekuhambeni, ezikhathini eziningi, saneliswa ukulalela ngama-smartphone, amaphilisi noma amakhompyutha. Kodwa isikhathi eside imboni yomculo yayibuswa abathwali bomzimba, futhi kwakunzima kakhulu ukucabanga ukuthi kungase kube ngenye indlela.
Kungaba njalo okuthakaselayo
Esitolimendeni sanamuhla sochungechunge lwethu oluvamile "lomlando", sibheka emuva ngesikhathi lapho i-iTunes Music Store iba umdayisi wesibili womculo omangalisayo e-United States ngaphansi kweminyaka emihlanu yethulwe. Umugqa ongaphambili wawuhlala iketango le-Walmart. Ngaleso sikhathi esifushane, izingoma ezingaphezu kwezigidigidi ezi-4 zidayiswe ku-iTunes Music Store kumakhasimende angaphezu kwezigidi ezingu-50. Ukukhuphukela ngokushesha ezikhundleni eziphezulu kwaba yimpumelelo enkulu ku-Apple ngaleso sikhathi, futhi ngesikhathi esifanayo bememezela uguquko lwenguquko endleleni umculo owasakazwa ngayo.
Kungaba njalo okuthakaselayo
"Sithanda ukubonga abathandi bomculo abangaphezu kwezigidi ezingu-50 abasize i-iTunes Store yafinyelela kulesi sigameko esimangalisayo," U-Eddy Cue, owayeyiphini likamongameli wakwa-Apple we-iTunes, esitatimendeni esihlobene naso. “Siyaqhubeka nokungeza izici ezintsha ezinhle, njenge-iTunes Movie Rentals, ukuze sinikeze amakhasimende ethu izizathu ezengeziwe zokuthanda i-iTunes,” engeza. I-iTunes Music Store yaqala ukusebenza ngomhla zingama-28 kuMbasa, 2003. Ngesikhathi kwethulwa le nkonzo, ukulanda umculo wedijithali kwakufana nokweba—izinsizakalo zokugebenga ezifana neNapster zaziqhuba ukuhweba ngokukhipha okungekho emthethweni okukhulu futhi kusongela ikusasa lemboni yomculo. Kodwa i-iTunes ihlanganise ithuba lokulandwa komculo okulula nokusheshayo okuvela ku-inthanethi nezinkokhelo ezingokomthetho zokuqukethwe, futhi impumelelo ehambisanayo ayizange ithathe isikhathi eside.
Igalari yezithombe
Nakuba i-iTunes yayisalokhu ingeyomuntu wangaphandle, impumelelo yayo esheshayo yaqinisekisa abaphathi bemboni yomculo. Kanye nesidlali somculo se-iPod esiguquguqukayo, isitolo se-inthanethi esidume njalo se-Apple sibonise ukuthi kunendlela entsha yokuthengisa umculo owawulungele iminyaka yedijithali. Imininingwane, eklelise i-Apple endaweni yesibili ngemuva kwe-Walmart, ivela ocwaningweni lwe-MusicWatch olwenziwe yinkampani yocwaningo lwemakethe i-NPD Group. Njengoba ukuthengiswa okuningi kwe-iTunes bekwenziwe ngamathrekhi ngamanye, hhayi ama-albhamu, inkampani ibale idatha ngokubala i-CD njengamathrekhi angama-12 ngamanye. Ngamanye amazwi - imodeli ye-iTunes ithinte ngisho nendlela imboni yomculo ebala ngayo ukuthengiswa komculo, iguqule ukugxila ezingomeni esikhundleni sama-albhamu.
Ukwenyukela phezulu kuka-Apple phakathi kwabathengisi bomculo, ngakolunye uhlangothi, akubanga isimanga kwabanye. Kusukela ngosuku lokuqala, kwacaca ukuthi i-iTunes izoba nkulu. NgoDisemba 15, 2003, i-Apple yagubha ukulanda kwayo kwezigidi ezingama-25. NgoJulayi wonyaka olandelayo, i-Apple yathengisa ingoma yezigidi eziyi-100. Ngekota yesithathu ka-2005, i-Apple yaba ngomunye wabathengisi bomculo abayishumi abaphezulu e-United States. Isalele ngemuva kwe-Walmart, Best Buy, Circuit City kanye nenkampani yezobuchwepheshe i-Amazon, i-iTunes yagcina isiba umdayisi oyedwa omkhulu womculo emhlabeni wonke.
