Amaya Toman Lapho isitolo somculo esiku-inthanethi se-Apple i-iTunes sivula okokuqala iminyango yaso ebonakalayo, abantu abaningi—kuhlanganise nabanye abaphathi abaphezulu be-Apple—baveze ukungabaza okuthile ngekusasa layo. Kodwa i-iTunes Music Store ikwazile ukwakha isikhundla sayo emakethe naphezu kweqiniso lokuthi umgomo wokuthengisa owawuwumele wawungavamile ngaleso sikhathi. Engxenyeni yesibili kaNovemba 2005 - cishe iminyaka emibili nengxenye ngemva kokwethulwa ngokusemthethweni - Isitolo somculo esiku-inthanethi se-Apple sikleliswe phakathi kweziyishumi ezihamba phambili e-United States.
Kungaba njalo okuthakaselayo
Ngisho nango-2005, abalaleli abaningi bancamela ukuthenga imidiya yakudala - ikakhulukazi ama-CD - ngaphezu kokulandwa okusemthethweni ku-inthanethi. Ngaleso sikhathi, ukuthengiswa kwe-iTunes Music Store kwakungeke kufane nezinombolo ezitholwe imidondoshiya njenge-Walmart, Best Buy noma i-Circuit City. Noma kunjalo, i-Apple yakwazi ukufeza ingqopha-mlando ephawulekayo ngalowo nyaka, eyayibalulekile hhayi kuphela enkampanini ngokwayo, kodwa nakuwo wonke umkhakha wokuthengiswa komculo wedijithali.
Igalari yezithombe
Izindaba ezimayelana nempumelelo ye-iTunes Music Store zabe sezilethwa inkampani yokuhlaziya i-NPD Group. Nakuba lingazange lishicilele izinombolo ezithile, lishicilele izinga labathengisi bomculo abaphumelele kakhulu, lapho isitolo se-apula esiku-inthanethi sibekwe endaweni yesikhombisa enhle. Ngaleso sikhathi, i-Walmart yayihamba phambili ohlwini, ilandelwa yi-Best Buy ne-Target, i-Amazon isendaweni yesine. Abathengisi be-FYE ne-Circuit City balandelwa, i-Tower Records, i-Sam Goody kanye ne-Borders ngemva kwe-iTunes Store. Indawo yesikhombisa ibonakala ingekho into ezogujwa, kodwa endabeni ye-iTunes Music Store, kwakuwubufakazi bokuthi i-Apple ikwazile ukuzuza isikhundla sayo emakethe, kuze kube manje, eyayibuswa kuphela abathengisi bezinkampani ezithwala umculo womzimba, naphezu kokuphoxeka kokuqala. .
Igalari yezithombe
I-iTunes Music Store yethulwa ngokusemthethweni entwasahlobo ka-2003. Ngaleso sikhathi, ukulandwa komculo kwakuhlotshaniswa kakhulu nokuthola izingoma nama-albhamu ngokungemthetho, futhi bambalwa ababengacabanga ukuthi izinkokhelo ze-inthanethi zokulandwa komculo osemthethweni ngolunye usuku zingaba inkambiso futhi vele. . I-Apple ikwazile ukufakazela kancane kancane ukuthi i-iTunes Music Store ayiyona neze i-Napster yesibili. Ekuqaleni kukaZibandlela wezi-2003, i-iTunes Music Store yakwazi ukufinyelela ukulandwa kwezigidi ezingamashumi amabili nanhlanu, kwathi ngoJulayi wonyaka olandelayo, i-Apple yagubha ukweqa ingqophamlando yezingoma ezilandiwe eziyizigidi eziyi-100.
Akuzange kuthathe isikhathi eside, futhi Isitolo Somculo se-iTunes sasingasenawo umkhawulo ekuthengiseni umculo - abasebenzisi bangathola amavidiyo omculo kancane kancane lapha, amafilimu amafushane, uchungechunge, namafilimu afakiwe kamuva kwengezwa ngokuhamba kwesikhathi. NgoFebhuwari 2010, inkampani esekwe eCupertino yaba umthengisi omkhulu womculo ozimele emhlabeni wonke, kuyilapho abathengisi abancintisanayo kwesinye isikhathi behluleka ukusinda. Namuhla, ngaphezu kweSitolo se-iTunes, i-Apple iphinde isebenze ngempumelelo isevisi yayo yokusakaza umculo i-Apple Music kanye nenkonzo yokusakaza i-Apple TV+.
