Vala isikhangiso

Emlandweni we-Apple, kube nenani lemikhiqizo ephumelelayo ebambe iqhaza elikhulu emalini yenkampani. Eminye yale mikhiqizo bekuyi-iPod - esihlokweni sanamuhla ochungechungeni Lomlando we-Apple, sizokhumbula ukuthi lesi sidlali somculo sibe negalelo kanjani emalini eqoshwe i-Apple.

Engxenyeni yokuqala kaDisemba 2005, i-Apple yamemezela ukuthi iqophe imali engenayo ephezulu ngekota ehambisanayo. Amahithi angaguquki esizini yangaphambi kukaKhisimusi yangaleso sikhathi kwakuyi-iPod kanye ne-iBook yakamuva, lapho u-Apple wayekweleta khona ukukhuphuka okuphindwe kane enzuzweni yayo. Kulo mongo, inkampani yaqhosha ngokuthi ikwazile ukuthengisa isamba sezigidi eziyishumi zama-iPod, nokuthi abathengi babonisa isithakazelo esikhulu ngendlela engakaze ibonwe kusidlali somculo sakamuva esivela kwa-Apple. Kulezi zinsuku, amaholo aphezulu e-Apple akumangazi. Ngesikhathi ukuthengiswa kwama-iPod kuthola inzuzo erekhodiwe ngenhla, nokho, inkampani yayisesohlelweni lokubuyela phezulu, ilulama enkingeni eyadlula kuyo ngasekupheleni kwawo-XNUMX, futhi ngehaba elincane kungathiwa kwakusenjalo walwela ngawo wonke amandla akhe kuwo wonke amakhasimende kanye nabanikazi bamasheya.

NgoJanuwari 2005, ngisho nomuntu wokugcina owayengabaza u-Apple cishe waphefumula. Imiphumela yezezimali iveze ukuthi inkampani esekwe eCupertino ithumele imali eyizigidi eziyizinkulungwane ezingama-3,49 zamarandi ngekota edlule, ebingaphezulu ngo-75% kunekota efanayo ngonyaka owedlule. Isamba semali engenayo yekota inyuke yafinyelela ku-$295 million, uma kuqhathaniswa “nezigidi ezingama-2004 zamaRandi” engxenyeni efanayo ngo-63.

Namuhla, impumelelo emangalisayo ye-iPod ithathwa njengento ebalulekile ekukhuphukeni kwe-Apple meteoric ngaleso sikhathi. Umdlali waba ngomunye wezimpawu zamasiko zangaleso sikhathi, futhi nakuba isithakazelo ku-iPod ngasohlangothini lwabasebenzisi seyehlile ngokuhamba kwesikhathi, ukubaluleka kwayo akunakuphikwa. Ngaphandle kwe-iPod, insizakalo ye-iTunes nayo ibithola impumelelo ekhulayo, futhi kwaba nokukhula okwandayo kwezitolo ezidayisa izitini nodaka zakwa-Apple - elinye lamagatsha okuqala nalo lavulwa ngaphandle kwase-United States ngaleso sikhathi. Amakhompyutha nawo enze kahle - bobabili abasebenzisi abajwayelekile kanye nochwepheshe babenomdlandla ngemikhiqizo emisha efana ne-iBook G4 noma i-iMac G5 enamandla. Ekugcineni, unyaka ka-2005 wangena emlandweni ngenxa yendlela owawusingatha ngayo ngobuciko uhla lwemikhiqizo emisha futhi waqinisekisa cishe yonke impumelelo yokuthengisa ecacile.

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