Amaya Toman Yini efikayo engqondweni yakho lapho uzwa igama elithi "inethiwekhi yokuxhumana nabantu"? Facebook, Twitter, Instagram? Futhi uma ithi "inethiwekhi yokuxhumana yomculo"? Ingabe i-Spotify ifike emqondweni kuqala? Enye yezinkundla zokuxhumana zomculo ezisabalele kakhulu yanamuhla yaba neyandulelayo eminyakeni eyisishiyagalombili edlule ngendlela ye-Ping evela ku-Apple. Kungani le nethiwekhi yagcina ibhujiswe?
I-Apple yethule inkundla yezokuxhumana yomculo i-Ping ngoSepthemba 2010 njengengxenye ye-iTunes 10. Injongo yayo bekuwukwenza kube lula kubasebenzisi ukuthola umculo omusha futhi balandele abaculi ababathandayo. Emahoreni okuqala angamashumi amane nesishiyagalombili okusebenza kwayo, inethiwekhi ye-Ping yaqopha ukubhaliswa kwesigidi, kodwa naphezu kwalokhu, yayilahlwe kusukela ekuqaleni.
U-Ping ubeyingosi yokuxhumana nombhali wokuqala ovela emhlanganweni wokucobelelana ngolwazi wenkampani yama-apula. Abasebenzisi abakwazanga ukulandela kuphela bonke abaculi ababathandayo, kodwa futhi bathumele imicabango nemibono yabo. Labo ababefuna babengakwazi ukwabelana ngemininingwane emayelana nama-albhamu abawathandayo nezingoma ezingazodwana nge-Ping, abasebenzisi bangakwazi futhi ukulandelela izinsuku zokusebenza kwezintandokazi zabo futhi bazise abangani babo mayelana nemicimbi abahlela ukuya kuyo.
“Ngabasebenzisi abangaphezu kwezigidi ezingu-160 emazweni angu-23, i-iTunes ingumphakathi wokuqala womculo. Manje sesinothise i-iTunes ngenkundla yezokuxhumana i-Ping,” kusho uSteve Jobs ngaleso sikhathi. "Nge-Ping, ungalandela abaculi bakho obathandayo nabangane bakho futhi ujoyine ingxoxo yomhlaba wonke nawo wonke umuntu othanda umculo.". Ukwethulwa kukaPing kubonakale kuphele isikhathi. Ngenxa yesisekelo sabasebenzisi be-iTunes, inethiwekhi ibe nokufinyelela okubanzi kanye nomphakathi othile wabasekeli, into amanethiwekhi aqala ukusuka ekuqaleni ayentula.
Futhi impumelelo yafika ngempela ekuqaleni - kodwa isimo sashintsha lapho abasebenzisi abayizigidi zokuqala bebhalisela i-Ping. Inkundla yezokuxhumana yakwa-Apple ibintula ukuhlanganiswa kwe-Facebook - lezi zinkampani ezimbili azikwazanga nje ukuvumelana zodwa. Enye into eyinkinga ye-Ping kwakuwumklamo wayo - ukusebenzisa inethiwekhi bekungelula neze futhi kulula, futhi yonke i-Ping yazizwa njengenkundla lapho u-Apple wayefuna ukuthengisa umculo omningi kunenkundla yokuxhumana nabantu. Ngemuva kokwehluleka kwe-MobileMe, i-Ping yaba umzamo wokugcina we-Apple kunethiwekhi yayo yokuxhumana nabantu.
Kodwa-ke, i-Ping yahlala kwaze kwaba ngu-2012, lapho u-Tim Cook ekhuluma engqungqutheleni ye-All Things Digital: "Sizamile i-Ping, abasebenzisi bavotile bathi akuyona into abafuna ukutshala amandla amaningi kuyo. Abanye abantu bathanda i-Ping, kodwa hhayi abaningi. Pho sizoyiqeda? Angazi. ngizobheka." U-Cook uphinde waphawula ukuthi "i-Apple ayidingi ukuba nenethiwekhi yayo yokuxhumana nabantu" futhi ngoSepthemba 30, 2012, i-Ping yavalwa. Namuhla, i-Apple iheha abasebenzisi enkonzweni yayo ye-Apple Music, okunikezwayo okuhlala kukhula. Uyakhumbula i-Ping? Ingabe uyayisebenzisa i-Apple Music? Waneliseke kangakanani ngesevisi?
Ngisenayo i-iphone 4 esebenzayo, ngisebenzisa i-Spotify… I-Apple Music ayisekelwe lapha :-O
i-iphone ixhuma nge-bluetooth ku-hifi futhi ngiphinde ngiqale i-Spotify kudeskithophu, lapho ngikhetha umculo futhi ngihlele uhlu lwadlalwayo, kodwa ikakhulukazi lapha ukulawula kusebenza kwimodi yesibuko, i-iphone idlala, kodwa uyilawula kudeskithophu ... futhi konke kumahhala... Umculo we-Apple nawo ungakwenza lokhu ?
Cha, inqobo nje uma ungashintshisani ngedivayisi yakamuva njalo ngemva kweminyaka emibili, yonke ingqalasizinda yakwa-Apple ayifanele ngisho ne-*fart*... Kodwa uma bengingakwazi ukukhokhela njalo imali engakholeki ngokuphelele kumadivayisi amasha namasha, bese isebenza kahle impela.