Amaya Toman Ilogo ye-Apple ibe nezinguquko ezinkulu eziningana phakathi nokuba khona kwayo. Engxenyeni yanamuhla yochungechunge lwethu olunesihloko esithi From the history of Apple, sizokhumbula ukuphela kuka-August 1999, lapho inkampani i-Apple ivalelisa ngokuphelele uphawu lwe-apula elilunywe ngemibala yothingo, futhi yathuthela kwelula, inguqulo ye-monochromatic.
Kungaba njalo okuthakaselayo
Kwabaningi bethu, ukufaka ilogo enombala esikhundleni selogo elula kubonakala kuyinto esingadingi nokuyicabanga. Izinkampani eziningi ezahlukene zishintsha amalogo ngesikhathi zisebenza. Kodwa kulokhu kwakuhlukile. U-Apple usebenzise uphawu lwe-apula olulunywe yinkosazana kusukela ngo-1977, futhi esikhundleni sokuhluka kothingo ngenguqulo elula ye-monochrome akuzange kufike ngaphandle kokuhlehla okuvela kubalandeli be-Apple. Ngemuva kwalolu shintsho kwakungu-Steve Jobs, owayesevele ephethe inkampani isikhathi eside, futhi okwathi ngemva kokubuya kwakhe, wanquma ukuthatha izinyathelo ezibalulekile nezinguquko kokubili ebangeni lomkhiqizo nangokwemibandela yenkampani. ukusebenza, ukukhuthazwa kanye nokumaketha. Ngaphezu kokuguqulwa kwe-logo, ibuye ihlotshaniswe nokubuya kweMisebenzi, isibonelo Cabanga Different umkhankaso wokukhangisa noma ukumiswa kokukhiqizwa nokudayiswa kwemikhiqizo ethile.
Igalari yezithombe
Ilogo yokuqala ye-Apple ibonise u-Isaac Newton ehlezi ngaphansi kwesihlahla, kodwa lo mdwebo wathathelwa indawo i-apula eliyisakhiwo sodumo olulunyiwe ngemva kwesikhathi esingaphansi konyaka. Umbhali walolu phawu ngaleso sikhathi kwakunguRob Janoff owayeneminyaka engu-16 ubudala, ngaleso sikhathi owathola iziqondiso ezimbili ezicacile ezivela ku-Jobs: uphawu akumele lube "luhle", futhi kufanele lubhekisele ekubonisweni kwemibala engu-XNUMX ngaleso sikhathi. Apple II amakhompyutha. U-Janoff wengeza i-bite elula, futhi ilogo enemibalabala yazalwa. “Inhloso bekuwukuklama uphawu olukhangayo nalo olwaluhlukile kunoma yiluphi olwalukhona ngaleso sikhathi,” kusho uJanoff.
Igalari yezithombe
Njengoba nje uphawu olumibalabala lwalubonisa ubusha bokunikezwa komkhiqizo we-Apple ngaleso sikhathi, inguqulo yayo ye-monochrome nayo yayihambisana nemikhiqizo emisha. Isibonelo, ilogo ye-monochrome ivele Ikhompyutha ye-iMac G3, kusofthiwe evela ku-Apple - isibonelo kumenyu ye-Apple - kodwa okuhlukile kothingo kwahlala isikhathi esithile. Ushintsho olusemthethweni lwenzeka ngo-Agasti 27, 1999, lapho i-Apple iphinde yayala abathengisi abagunyaziwe nabanye ozakwethu ukuthi bayeke ukusebenzisa okuhlukile kothingo. Ozakwethu bangase bakhethe phakathi kwenguqulo emnyama nebomvu yelogo eyenziwe lula. Emibhalweni ehlobene, i-Apple ithe, phakathi kwezinye izinto, ukuthi lolu shintsho kufanele lubonise ukuthuthukiswa kohlobo lwe-Apple. "Ungakhathazeki, asikashintshi igama lethu - sisanda kulibuyekeza," kusho inkampani.
