Amaya Toman Ama-iPhone awakaze abe wuphawu lwe-200% lwempumelelo ye-Apple. Inkampani yakwa-Apple iphinde yabhekana nenkinga ye-PR emkhakheni wokuthengiswa kwama-smartphone. Inkinga yayiwukuthi i-Apple yanquma ukwehlisa intengo ye-iPhone yokuqala nge-$ XNUMX egcwele ezinyangeni ezimbili ngemuva kokwethulwa kwayo. Lokhu kwadala igagasi lokucasuka, ikakhulukazi kumakhasimende abephakathi kwabokuqala ukuthenga ucingo. Ngisho nakule nkinga ebonakala ibucayi futhi engenathemba, uSteve Jobs wayenesixazululo.
Imisebenzi ibe isithatha isinqumo sokuphendula kule nkinga ngesenzo lapho anikeza khona abanikazi ababhikishayo bama-iPhones amasha isikweletu samadola ayikhulu. Lokhu kungase kusetshenziselwe ukuthenga noma yimuphi umkhiqizo esitolo se-Apple. "VulaAmakhasimende ethu okuqala ayesethemba, futhi sidinga ukulondoloza lokho kuthemba ngezenzo zethu manje.” Imisebenzi ibhale esitatimendeni sakhe.
Isaphulelo sika-$4 besingesinye sezinguquko ezimbili ezenziwa yi-Apple ngemuva nje kokuthi i-iPhone iqale ukudayiswa. Ekuqaleni kukaSepthemba, yavala inguqulo "ephansi" ye-smartphone yayo enamandla angu-599GB futhi, kanye nayo, yehlisa intengo yenguqulo engu-399GB isuka ku-$XNUMX yaya ku-$XNUMX. Ngalesi sinyathelo, i-Apple ibifuna ukuphendula emazwini abucayi aphikisana nenani eliphezulu inkampani edayise ngayo ama-smartphones ayo - uSteve Ballmer weMicrosoft wayephakathi kwabagxeki.
Kodwa-ke, i-Apple ayizange izuze ukutuswa okungagodliwe ngesaphulelo esizumayo nesibaluleke kakhulu. Amakhasimende akwenze kwaba iphuzu lokuba phakathi kwawokuqala ukuthola i-iPhone yawo azizwe ekhohlisiwe futhi edumazekile. Njengengxenye yegagasi lokumelana eliqubuke ngemuva kokuthi ama-iPhones eshibhile, kwadalwa ividiyo ehlekisayo, ngokwesibonelo. Umbiko we-New York Times wangoSepthemba 2007, 200, futhi, ukhuluma ngekhasimende ebelizokwenza isikibha esifundeka kanje, "Bengingumhloli we-iPhone beta we-Apple ngamadola angama-XNUMX."
Nokho, akuwona wonke umuntu owalinyazwa ukwehliswa kwentengo okungalindelekile. Amakhasimende athenge i-smartphone yawo ye-Apple kungakapheli amasonto amabili ngaphambi kokuthi kwethulwe isaphulelo anelungelo lokubuyiselwa imali egcwele. Bekukubi kakhulu kulabo abathenge i-iPhone ngaphambi kwalesi sikhathi sokuvikela. Umqondo weMisebenzi ngendlela "yobuhlungu" obungamadola ayikhulu wasuka ngokumangalisayo, futhi isithunzi sika-Apple sabuyiselwa ngemva kwesikhashana.
I-iPhone igcina ngempumelelo ukuthandwa kwayo naphezu kwamahlazo amaningi. Isibonelo, singasho ngokungahleliwe igama elithi "antennagate" elihlotshaniswa nokwamukela isignali engalungile ku-iPhone 4. Naphezu kokuthi inkinga yayingeyona into enkulu, kusakhulunywa ngayo nanamuhla. Endabeni ye-iPhone 4S, amanye amakhasimende akhala ngokuphuzi kwesibonisi. Ngenkathi i-Apple iqhamuka nomklamo omusha wama-iPhone XNUMXs, amanye amamodeli e-Plus ayegoba. Kube nenye inkinga ehambisana nabayisithupha: Isifo Sokuthinta. Lokhu kwakuyisici lapho ibha ivele phezulu kwama-iPhones, futhi kwesinye isikhathi isibonisi sasiyeka ukuphendula ngokuphelele.
Umthombo: Ihlelo le-Mac
