Kusuka kumlando we-Apple: Umkhankaso we-1984

I-Apple ibilokhu ikwazi ukuziqhayisa ngemikhankaso yokukhangisa ehlukile nephumelelayo. Ngaphezu kwe-Think Different, edume kakhulu ihlanganisa umkhankaso obizwa ngokuthi "1984", lapho inkampani yathuthukisa khona i-Macintosh yayo yokuqala ngesikhathi se-Super Bowl maphakathi nawo-XNUMX.

Lo mkhankaso wasetshenziswa ngesikhathi lapho i-Apple yayikude kakhulu nokubusa imakethe yekhompyutha - i-IBM yayinamandla kakhulu kule ndawo. Isiqeshana esidumile se-Orwellian sidalwe kushabhu yesikhungo sokukhangisa sase-California i-Chiat/Day, umqondisi wezobuciko bekungu-Brent Thomas kanti umqondisi wezobuciko kwakungu-Lee Clow. Isiqeshana ngokwaso sasiqondiswa u-Ridley Scott, ngaleso sikhathi owayehlotshaniswa kakhulu nefilimu ye-dystopian ye-sci-fi i-Blade Runner. Umlingiswa oyinhloko - owesifazane ogqoke izikhindi ezibomvu kanye ne-tank top emhlophe egijima phansi esiteji sehholo elimnyama futhi ephihliza isikrini esinomlingisi okhulumayo ngesando esiphonswe - udlalwe umsubathi waseBrithani, umlingisi kanye nemodeli u-Anya Major. Umlingiswa we "Big Brother" wadlalwa nguDavid Graham esikrinini, futhi u-Edward Grover wanakekela ukulandisa kwezentengiselwano. Ngaphezu kwalokhu okushiwo ngu-Anya Major, izikhumba zaseLondon ezingaziwa nazo zadlala kwezohwebo, eziveze izethameli zilalele "imizuzu emibili yenzondo".

“I-Apple Computer izokwethula iMacintosh ngoJanuwari 24. Futhi uzothola ukuthi kungani u-1984 ungeke ube ngu-1984," kuzwakale esikhangisweni ngenkomba ecacile enoveli yehlelo likaGeorge Orwell. Njengoba kuvame ukwenzeka, kube nokuphikisana phakathi kwenkampani mayelana nalesi sikhangiso. Yize uSteve Jobs ewuthakasele lo mkhankaso waze wathembisa nokuthi uzowukhokhela ukusakazwa kwawo, ibhodi labaqondisi bale nkampani libe nombono ohlukile, kanti lesi sikhangiso cishe asikaze sikubone ukukhanya. Phela le ndawo yasakazwa ngesikhathi esingashibhile kakhulu seSuper Bowl, futhi yadala uthuthuva.

Igalari yezithombe

I-Macintosh Macintosh | Umthombo: Apple.com, 2014

Macintosh sawubona

I-Macintosh System Tools Diskette esayinwe yi-Jobs 2

I-Macintosh

steve-jobs-macintosh.0

1984

blog_macintosh_1984_0

Akwenzeki neze ukusho ukuthi umkhankaso awuphumelelanga. Ngemuva kokusakazwa kwayo, kwathengiswa ama-Macintoshe ahloniphekile ayizigidi ezingu-3,5, okudlula ngisho nokulindelwe yi-Apple ngokwayo. Ngaphezu kwalokho, ezentengiso ze-Orwellian seziwine abadali bazo imiklomelo eminingana, okuhlanganisa i-Clio Awards, indondo e-Cannes Film Festival, kwathi ngo-2007, intengiso ye-"1984" yaqanjwa njengentengiso ehamba phambili emlandweni weminyaka engamashumi amane we-Super. Isitsha.