Amaya Toman I-Apple ivamise ukuphromotha amakhompiyutha ayo ngendlela ethakazelisa kakhulu, eyayibhalwe ngokungenakucimeka emphakathini futhi ngokuvamile nasemlandweni wemboni yezokukhangisa. Phakathi kwemikhankaso egqame kakhulu kukhona naleyo ebizwa ngokuthi Thola iMac, umlando wayo omfushane nesiphetho sayo kuzokhumbuleka esihlokweni sethu sanamuhla.
Kungaba njalo okuthakaselayo
I-Apple inqume ukuqeda umkhankaso wokukhangisa oshiwo ngenhla buthule. Lo mkhankaso waqala kusukela ngo-2006 futhi ubuhlanganisa uchungechunge lwamavidiyo anabalingisi u-Justin Long njengo-Mac osemusha, omusha nofiselekayo kanye no-John Hodgman njenge-PC engasebenzi kahle nevilaphayo. Kanye nemikhankaso ethi Think Different kanye nentengiso ye-iPod enezithombe ezidumile, i-Get a Mac yehle emlandweni we-Apple njengomunye wehluke kakhulu. I-Apple iyethule ngesikhathi lapho ishintshela kuma-Intel processors kumakhompyutha ayo. Ngaleso sikhathi, uSteve Jobs wayefuna ukuqala umkhankaso wokukhangisa owawuzosekelwe ekwethuleni umehluko phakathi kwe-Mac ne-PC, noma ekugqamiseni izinzuzo zamakhompyutha akwa-Apple phezu kwemishini eqhudelanayo. Isikhungo i-TBWA Media Arts Lab sibambe iqhaza emkhankasweni othi Thola iMac, okwenze kwaba yinkinga enkulu ukubamba yonke iphrojekthi ngendlela efanele.
U-Eric Grunbaum, ngaleso sikhathi owayesebenza esikhundleni sokuba umqondisi wokudala omkhulu ejensi eshiwo, ukhumbula ukuthi yonke into yaqala kanjani ukuvela ngendlela efanele kuphela ngemva kwezinyanga eziyisithupha zokuphuthaza. "Bengisebenzisa i-surfing nomqondisi wezobuciko uScott Trattner ndawana thize eMalibu, futhi besixoxa ngokukhungatheka kwethu ngokungakwazi ukuqhamuka nombono," kushiwo kuseva Yomkhankaso. "Sidinga ukubeka i-Mac ne-PC endaweni engenalutho bese sithi, 'Le yi-Mac. Yinhle ku-A, B kanye no-C. Futhi lena yi-PC, inhle ku-D, E kanye no-F'”.
Igalari yezithombe
Kusukela ngesikhathi lo mbono ushiwo, kwakuyisinyathelo nje esiya emcabangweni wokuthi kokubili i-PC ne-Mac zingahlanganiswa futhi zithathelwe indawo abadlali abaphilayo, futhi eminye imibono yaqala ukuvela ngokwayo. Umkhankaso wokukhangisa we-Get a Mac usebenze e-United States iminyaka embalwa futhi wavela eziteshini eziningi zikamabonakude lapho. I-Apple yandisa nakwezinye izifunda, yaqasha abanye abalingisi ezikhangisweni ezihloselwe ngaphandle kwase-United States - isibonelo, uDavid Mitchell noRobert Webb bavele enguqulweni yase-UK. Zonke izimakethe zaseMelika ezingamashumi ayisithupha nesithupha zaziqondiswa nguPhil Morrison. Isikhangiso sokugcina esivela emkhankasweni othi Thola iMac esasakazwa ngo-Okthoba 2009, nokumaketha kuqhubeka kuwebhusayithi ye-Apple isikhathi esithile. Ngomhla zingama-21 kuNhlaba wezi-2010, inguqulo yewebhu yomkhankaso othi Thola i-Mac yagcina ithathelwe indawo ikhasi elithi Uzoyithanda i-Mac.
