Amaya Toman Isonto ngaphambi kokuba i-Super Bowl iqale, ukuhweba okungokomfanekiso kwe-Apple okwaziwa nge-"1984" kwenze umdlalo wayo wokuqala wasetiyetha namuhla. Isikhangiso soguquko, esiphromotha ikhompuyutha yomuntu siqu eguquguqukayo, sithole amaphuzu amaningi kumathiyetha.
Uguquko emasinema
Kwaba sobala kubaphathi be-Apple Computer ukuthi i-Macintosh yabo ifanelwe ukukhushulwa okuyingqayizivele ngempela. Ngaphambi kokuthi intengiso ye-"1984" isakazwe njengengxenye yeSuper Bowl, bayikhokhela ukuthi isebenze izinyanga ezimbalwa enkampanini yokusabalalisa amafilimu iScreenVision. Intengiso yomzuzu owodwa ihlangabezane nempendulo emangalisayo evela ezithamelini.
Le ndawo yaqala ukukhonjiswa ngomhla zingama-31 kuZibandlela, 1983 ngehora lokuqala ekuseni e-Twin Falls, e-Idaho - isikhathi eside ngokwanele ukuba sisaqokelwe isikhangiso sonyaka. Ngomdlalo wayo weshashalazi, ukuphuthuma kanye "nefilimu", yayihluke kakhulu emikhangisweni yangaphambilini yemikhiqizo yama-apula.
Lesi sikhangiso senza ireferensi ecace kakhulu enoveli kaGeorge Orwell ethi "1984". Amashothi avulayo asethwe ngemibala emnyama futhi abonisa isixuku sabantu simasha emhubheni omude singena endaweni yetiyetha emnyama. Ngokuphambene nomfaniswano, izingubo ezimnyama zabalingisi ziyingubo yezemidlalo ebomvu nemhlophe yowesifazane osemusha onesando, egijima namaphoyisa ezithendeni zakhe, phansi esiteji semidlalo yefilimu kuya esikrinini esikhulu esithi "Big Brother" . Isando esijikijelwayo sibhidliza iseyili bese kuvela umbhalo esikrinini, okuthembisa ikhompyutha yomuntu siqu entsha ye-Apple ye-Macintosh. Isikrini sizoba mnyama futhi ilogo ye-Apple yothingo izovela.
Umqondisi u-Ridley Scott, oBlade Runner owabona ukukhanya kosuku unyaka owodwa nesigamu ngaphambi kwendawo yenkampani yama-apula, waqashwa umdidiyeli u-Richard O'Neill. I-New York Times yabika ngaleso sikhathi ukuthi isikhangiso sibiza u-$370, umdidiyeli wesikrini u-Ted Friedman wachaza ngo-2005 ukuthi isabelomali sale ndawo sasingu-$900 ngendlela emangalisayo ngaleso sikhathi. Abalingisi ababonakale kulo mkhakha bebekhokhelwa imali yansuku zonke engu-$25.
Lesi sikhangiso sidalwe yi-ejensi yase-California i-Chiat/Day, omunye umbhali u-Steven Hayden, umqondisi wezobuciko u-Brent Tomas kanye nomqondisi wezobuciko u-Lee Clow babambe iqhaza ekudalweni kwaso. Lesi sikhangiso besisekelwe emkhankasweni wokunyathelisa onetimu ye-'Big Brother' ongafezekanga: "Kunamakhompyutha asabekayo angena ezinkampanini ezinkulu kanye nohulumeni owaziyo yonke into kusukela kuyiphi imotela olala kuyo kuye ekutheni unemali engakanani ebhange. Kwa-Apple, sizama ukulinganisa lokhu ngokunikeza abantu amandla okwenza ikhompiyutha kuze kube manje abekelwe izinkampani kuphela. ”
Democratize ubuchwepheshe
Indawo yango-1984 yayiqondiswe nguRidley Scott, onamafilimu afana ne-Alien noBlade Runner emkweletini wakhe. Umgijimi uvezwe umsubathi waseBrithani u-Anya Major, "Big Brother" yadlalwa nguDavid Graham, i-voiceover ka-Edward Grover. U-Ridley Scott uphonse ama-skinheads endawo endimeni yabantu abangaziwa abagqoke imifaniswano emnyama.
Umbhali wamakhophi uSteve Hayden, owasebenza kulesi sikhangiso, uveze isifuba sakhe eminyakeni eminingi ngemuva kokuba lesi sikhangiso siveze ukuthi ukulungiselelwa kwaso kwakunesiphithiphithi kanjani: “Inhloso bekuwukuzama ukususa ukwesaba kwabantu ubuchwepheshe ngesikhathi ukuba nekhompyutha kwenza umqondo ofana nokuba nemicibisholo elawulwayo. ngomzila wendiza oyisicaba. Besifuna ukwenza intando yeningi kwezobuchwepheshe, sitshele abantu ukuthi amandla asezandleni zabo.
Obekungase kubonakale njengokubheja okukhulu kokungaqiniseki ekuqaleni kwasebenza kahle. Lesi sikhangiso sidale isiphithiphithi osukwini lwaso futhi nanamuhla sisabizwa ngokuthi yisakhiwo sodumo nesishintshashintshayo - kungakhathaliseki ukuthi sibe namuphi umphumela ekuthengisweni kwe-Macintosh. I-Apple yaqala ukuduma kakhulu - futhi lokho bekubalulekile. Esikhathini esifushane kakhulu, inani elikhulu labantu laqaphela ukuba khona kanye nokufinyeleleka okuhlobene kwamakhompyutha womuntu siqu. Lesi sikhangiso saze sathola enye inkondlo elama ngemuva konyaka, ebizwa ngokuthi "Lemmings".
Phezu kweSuper Bowl
U-Steve Jobs no-John Sculley bawujabulele lo mphumela kangangokuthi banquma ukukhokhela umzuzu owodwa nesigamu we-airtime ngesikhathi se-Super Bowl, uhlelo lwe-TV olubukwa kakhulu eMelika minyaka yonke. Kodwa akubona bonke ababenentshiseko yabo. Lapho le ndawo ikhonjiswa ebhodini labaqondisi bakwa-Apple ngoDisemba 1983, uJobs noSculley bamangala ukusabela kwabo okungekuhle. U-Sculley wayedidekile kangangokuthi wayefuna ukuphakamisa ejensi ukuthi azithengise zombili izinhlobo zale ndawo. Kodwa uSteve Jobs wadlala isikhangiso kuSteve Wozniak, owayejabule kakhulu.
Lesi sikhangiso sigcine sisakazwa ngesikhathi se-SuperBowl phakathi kwegeyimu phakathi kwe-Redskins naRiders. Ngaleso sikhathi, ababukeli abayizigidi ezingu-96 bayibona le ndawo, kodwa ukufinyelela kwayo akuzange kuphelele lapho. Okungenani wonke amanethiwekhi amakhulu kamabonakude kanye neziteshi zendawo ezingaba ngu-1984 zisho isikhangiso ngokuphindaphindiwe. Indawo "XNUMX" isibe inganekwane, okunzima ukuyiphinda ngesilinganiso esifanayo.
