Amaya Toman Ezinkampanini ezinkulu ezifana ne-Apple, ukukhuluma esidlangalaleni nokuxhumana kungenye yezinkinga eziyinhloko. E-Cupertino, u-Katie Cotton wayephethe le ndawo kuze kube ngu-2014, owachazwa ngokuthi "i-PR guru yenkampani". Usebenze kulesi sikhundla iminyaka eyishumi nesishiyagalombili, kodwa ekuqaleni kukaMeyi 2014 wavalelisa ku-Apple. U-Katie Cotton wasebenza eduze noSteve Jobs, futhi nakuba ashiye inkampani eminyakeni embalwa nje ngemva kokufa kwakhe, ukuhamba kwakhe kwakungenxa yezimpawu eziningi zokuphela okuqondile kwenkathi yeMisebenzi.
Kungaba njalo okuthakaselayo
Nakuba igama elithi Katie Cotton lingase lingasho lutho kubantu abaningi, ukusebenzisana kwakhe neMisebenzi kwakubaluleke njengokubambisana noJon Ive, uTim Cook noma abanye abantu abaningi abaziwayo be-Apple. Iqhaza likaKatie Cotton libambe iqhaza elibalulekile endleleni i-Apple ezethula ngayo kwabezindaba kanye nomphakathi, kanye nendlela umhlaba owabona ngayo inkampani yeCupertino.
Ngaphambi kokujoyina i-Apple, u-Katie Cotton wayesebenza esikhungweni se-PR esibizwa ngokuthi i-KillerApp Communications, futhi nalapho wayexhumene neMisebenzi ngendlela ethile - inkampani ayeyisebenzela ngaleso sikhathi yayiphethe ingxenye yezindaba ze-NEXT's PR. Lapho uSteve Jobs ebuyela e-Apple engxenyeni yesibili ye-nineties, u-Katie Cotton wasebenzisa oxhumana nabo ngaleso sikhathi futhi waqala ukufaka isicelo sesikhundla e-Cupertino. I-Apple ibilokhu isondela ku-PR yayo ngokuhlukile kunezinye izinkampani eziningi, futhi umsebenzi kaKatie Cotton lapha ubungajwayelekile ngezindlela eziningi. Bekubalulekile futhi endimeni yakhe ukuthi avumelane neMisebenzi ngezimo eziningi.
Igalari yezithombe
Phakathi kwezinye izinto, uKatie Cotton wakusho lokho "Akazile ukuzokwenza ubungane nezintatheli, kodwa uzogqamisa futhi adayise imikhiqizo yakwa-Apple" futhi wenza uphawu ekuphaphameni kwezintatheli eziningi ngesimo sakhe sengqondo sokuvikela eMisebenzini ngesikhathi lapho umhlaba wawubhekene kakhulu nesimo sakhe sempilo. Lapho enquma ukuthatha umhlalaphansi ngemuva kweminyaka eyishumi nesishiyagalombili e-Apple, umkhulumeli wenkampani uSteve Dowling wathi: "U-Katie unikeze yonke into enkampanini iminyaka eyishumi nesishiyagalombili. Manje usefuna ukuchitha isikhathi esengeziwe nezingane zakhe. Sizomkhumbula ngempela.” Ukushiya kwakhe enkampanini kuthathwa abaningi njengesiqalo senkathi entsha - "enomusa futhi emnene" - ye-PR ye-Apple.
