Amaya Toman Ekuqaleni kukaZibandlela wezi-2002, i-Apple Store ye-inthanethi yamukele ikhasimende layo eliyingqayizivele lesigidi, futhi inkampani yakwa-Apple yafinyelela enye ingqopha-mlando ebaluleke kakhulu. Futhi kwakukhona okuthile okwakuzogujwa - Isitolo se-Apple esiku-inthanethi sibhalise ikhasimende laso eliyingqayizivele lesigidi ngemva kweminyaka emihlanu yokusebenza kwaso ngokusemthethweni, futhi umcimbi ubungenampendulo efanele.
Kungaba njalo okuthakaselayo
"Ukufinyelela ikhasimende lesigidi kuyingqopha-mlando kanye nobufakazi bokuthi isipiliyoni sethu sokuthenga ku-inthanethi sisesibili," kusho uTim Cook, ngaleso sikhathi owayeyiphini likamongameli we-Apple wezokuthengisa nokusebenza emhlabeni wonke, esitatimendeni esisemthethweni ngaleso sikhathi, enezela ukuthi i-Apple. Isitolo simele indlela edumile yokuthi inani elikhulayo labathengi namabhizinisi lithenge imikhiqizo ye-Apple. "Ngezinketho eziningi zokwakha ukuze-oda, ukuthenga ngokuchofoza okukodwa kanye nokuthunyelwa kwamahhala, akukaze kube lula ukuthenga i-Mac online," esho.
Yile ndlela i-Apple Store eku-inthanethi eyayibukeka ngayo ngo-2002 (umthombo: Umshini Wayback):
Igalari yezithombe
Izazi zezilimi ezimbi zithi i-Apple ngandlela thize yabukela phansi ukubaluleka kwe-inthanethi ngawo-1990. Kodwa akulona iqiniso ngempela. Isibonelo, wasebenzisa isevisi ye-inthanethi ye-Cyberdog - uchungechunge lwezicelo zeposi, ukufundwa kwezindaba neminye imisebenzi, futhi waqhuba le nkonzo. eWorld. Kodwa zombili lezi zinsizakalo ezishiwo zaphela ngemuva kokuthi uSteve Jobs ebuyele ku-Apple. Futhi kwakunguMisebenzi owabeka izinto ngale ndlela. Esinye sezinyathelo ezibaluleke kakhulu kwaba ukukhululwa kwe-iMac G3 - ikhompuyutha umsebenzi wayo bekuwukuletha yonke imindeni yabantu abavamile abafayo ku-inthanethi. Kamuva, kwalandela i-iBook ephathekayo enemibalabala, eyavumela abasebenzisi ukuthi babe ku-inthanethi ngosizo lwekhadi le-AirPort. Kodwa Imisebenzi iphinde yafuna ukushintsha indlela i-Apple ngokwayo esebenzisa ngayo i-Inthanethi nokuthi yenza kanjani kuyo. Ngenkathi i-Apple ithenga i-Jobs' NeXT, yasebenzisa ubuchwepheshe obubizwa nge-WebObjects ukwakha isitolo se-inthanethi sama-Macs.
Ngaleso sikhathi, i-Apple yabona impumelelo enkulu etholwe uDell emkhakheni wokuthengisa online. Umsunguli wayo, uMichael Dell, udume ngokuthi ukube uyena ophethe i-Apple, ngabe kudala wayifaka eqhweni le nkampani abuyisele imali kubanikazi bamasheya. Lesi sitatimende, kanye nezinye izici, kungenzeka ukuthi zikhuthaze Imisebenzi ukuthi yengamele mathupha ukuthuthukiswa kweSitolo se-Apple esiku-inthanethi. Waqhubeka nomsebenzi wakhe ngokukhuthala nangokufuna ukuphelela, ezimisele ukudlula uDell.
Ukwethulwa kweSitolo se-Apple kukhokhele ngempela i-Apple. Ukuvulwa kwezitolo ze-Apple ezakhiwe ngezitini nodaka kwakusasele iminyaka embalwa, futhi inkampani kade ingagculisekile ngendlela abathengisi abavela eceleni abethula ngayo imikhiqizo yayo. I-Apple yayiphinde idlondlobale futhi ifuna ukulawula ngokuphelele ukuthi imikhiqizo yayo yethulwa futhi ithengiswe kanjani, futhi isitolo sayo esiku-inthanethi sasimele ithuba elihle kulokhu.
Ngenkathi i-Apple Store ivulwa ngokusemthethweni ngoNovemba 1997, yenza imali engaphezu kwezigidi eziyishumi nambili zamadola ngenyanga yayo yokuqala.
Izinsiza: Ihlelo le-Mac
