Kusukela emlandweni we-Apple: Isitolo sokuqala se-Apple ngaphandle kwe-US sivula iminyango yaso

Namuhla sesivele sithola Indaba ka-Apple - okungukuthi Izitolo ezinophawu lwama-apula – cishe emhlabeni wonke, kodwa bekungenjalo ngaso sonke isikhathi. Isikhathi eside impela, i-United States bekuyikhaya elikhethekile le-Apple Stores. Ekupheleni kukaNovemba 2003, iTokyo, Japan yaba yindawo yokuqala lapho i-Apple yavula khona isitolo sayo somkhiqizo ngaphandle kwe-US.

Kwakuyisitolo se-Apple sama-73 ochungechungeni, futhi sasisendaweni yemfashini yaseTokyo ebizwa ngokuthi iGinza. Ngosuku lokuvula, izinkulungwane zabalandeli bakwa-Apple bafola bezungeza ibhulokhi emvuleni, bedala lokho okungenzeka ukuthi umugqa omude kunawo wonke eSitolo se-Apple. I-Tokyo Apple Store inikeze izivakashi zayo imikhiqizo yama-apula ezitezi ezinhlanu. Nakuba uSteve Jobs engazange awuhambele umcimbi wokuvulwa kwe-Apple Store yokuqala yaseJapane, izivakashi zazikwazi ukuzwa inkulumo yokwamukela evela ku-Eiko Harada, umongameli we-Apple Japan.

Ukukhethwa kwendawo ye-Apple Store entsha kwakuhloswe, phakathi kwezinye izinto, ukukhombisa ukuthi i-Apple akuyona nje inkampani yezobuchwepheshe, kodwa futhi inethonya emkhakheni wendlela yokuphila futhi, ngokwandisa, imfashini. Kungakho i-Apple yagwema isifunda sase-Akihabara esidumile sase-Tokyo, esigcwele izitolo ze-elekthronikhi, futhi yavula isitolo sayo sokuqala somkhiqizo endaweni eseduze nezitolo zemikhiqizo yemfashini efana neDior, Gucci, Louis Vuitton, Prada kanye neCartier.

I-Apple Stories emhlabeni jikelele ifaka umklamo wangaphakathi ojwayelekile:

Igalari yezithombe

Apple Store Singapore 10

Apple Store Singapore 17

Apple Store Singapore 14

Apple Keynote Apple Store

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Apple Store Marunouchi

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Apple Store Marunouchi

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Isitolo se-Apple saseNatick Mall 13

Isitolo se-Apple saseNatick Mall 9

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Apple Store eParis

Njengoba sekuyinkambiso lapho kuvulwa isitolo se-Apple e-United States, izivakashi zokuqala ze-Ginza Apple Store zithole isikibha esiyisikhumbuzo - kulokhu, esikhundleni sezikibha eziyi-2500, 15 ezijwayelekile zakhishwa. Umcimbi wokuvula uhlanganise ne-raffle ebabazekayo, ophumelele ukunqoba i-XNUMX” iMac, ikhamera yeCanon, ikhamera yedijithali kanye nephrinta. I-Apple yaqala ukwenza kahle ezweni eliphuma ilanga, yathola ukuduma ikakhulukazi kumakhasimende amancane ayekhangwe isitayela senkampani yakwa-Apple. I-Japanese Apple Story nayo ithuthuke kancane kancane imininingwane yayo - isibonelo, "isikhwama esiyimfihlakalo" sendabuko esinikezwa ngoNyaka Omusha WaseJapane kubantu abalindile kulayini.

Ngalo nyaka, izakhiwo ze-Apple Store yokuqala esifundeni saseGinza zaba nalutho. Isakhiwo sokuqala okwakukhona kuso isitolo sasihlelelwe ukubhidlizwa, futhi i-Apple Store yathuthela esakhiweni esinezitezi eziyishumi nambili endaweni efanayo. Izakhiwo zesitolo sama-apula zisabalele phezu kwezitezi eziyisithupha.