Amaya Toman Phakathi kwezinye izinto, i-Apple idume ngokuhlala izama ukucubungula ngokucophelela zonke izinyathelo ezosithatha. Abaphathi bayo futhi bavame ukuvumela ukuthi kuzwakale ukuthi iyabakhathalela kakhulu amakhasimende nemibono yabo, yingakho inkampani yeCupertino nayo yakha ngokucophelela i-PR yayo. Nokho, akuhlali kuphumelele kulokhu. Isibonelo kungaba lapho i-Apple inquma ukwehlisa kakhulu intengo ye-iPhone yokuqala kungakabiphi iqalile ukudayiswa.
Kungaba njalo okuthakaselayo
Ukwethulwa kwe-iPhone yokuqala ngqa kwaba umcimbi omkhulu futhi obalulekile kubo bobabili i-Apple namakhasimende ayo. Abalandeli abaningi be-Apple abazinikele abazange bangabaze ukutshala imali eningi ku-smartphone yokuqala evela ku-workshop yenkampani ye-Cupertino. Kepha okubamangazayo ukuthi i-Apple yehlise kakhulu i-iPhone yayo yokuqala ezinyangeni ezimbalwa nje yethuliwe.
Ngaleso sikhathi, isihloko sesaphulelo esishiwo kwakuyimodeli ene-8GB yokugcina, kuyilapho u-Apple evalelisa enguqulweni ye-4GB ye-iPhone yakhe yokuqala ngaleso sikhathi, futhi yehlisa intengo yesitoko esisele salokhu okuhlukile, okuyinto yehlele ku-$299 ngemva kwesaphulelo. Intengo yokuhluka kwe-8GB yehle ngamadola angamakhulu amabili - ukusuka ku-599 yasekuqaleni kuya ku-399 - okungesona isaphulelo esingasho lutho. Vele, amakhasimende abemanqikanqika ukuthenga i-iPhone kuze kube yileso sikhathi abejabule, kanti abasebenzisi abathenge i-iPhone ngokushesha ngemuva kokuthi idayiswe bebenganelisekile ngokuqondakalayo. Yebo, impendulo efanele kulokhu kuthutha okungabazekayo kwe-PR akuzange kuthathe isikhathi eside.
Igalari yezithombe
Ingxenye engeyona enganakwa yabasebenzisi abathenge i-iPhone yokuqala kusukela ekuqaleni kwakungabalandeli be-Apple abafayo ababesekela inkampani yabo eyintandokazi, isibonelo, ngisho nangesikhathi sokungabikho kukaSteve Jobs, lapho ingenzi kahle kakhulu. Ngaphezu kwalawa makhasimende, abahlaziyi abehlukene baqale ukuzwakalisa ukuthi ukwehliswa kwentengo ye-iPhone yokuqala kungakhombisa ukuthi ukuthengiswa kwayo akuthuthuki njengoba i-Apple yayilindele ekuqaleni - ukuqagela okwagcina kubonakaliswe ukuthi bekuyiphutha ngenkathi i-Apple izishaya isifuba ngama-iPhones ayisigidi. .
Lapho abaphathi be-Apple bebona isiyaluyalu esibangelwe yisaphulelo kumakhasimende athile, banquma ukulungisa ngokushesha iphutha labo le-PR. Ephendula amakhulukhulu ama-imeyili avela kubalandeli abathukuthele, uSteve Jobs unikeze ikhredithi engu-$100 kunoma ubani othenge i-iPhone yokuqala ngentengo yangempela. Nakuba lesi sinyathelo singahambisani nenani eligcwele lesaphulelo, i-Apple okungenani yathuthukisa idumela layo kancane.
