Amaya Toman Uma uthayipha okuthi "Apple Company" noma "Apple Inc ku-Google, imiphumela yesithombe izogcwaliswa ngama-apula alunyiwe. Kodwa zama ukuthayipha okuthi "Apple Corps" futhi ama-apula azovela azobukeka ehluke kancane. Esihlokweni sanamuhla, sizokhumbula impi yama-apula amabili, elinye lawo elalisezweni isikhathi eside.
Ithambo lombango
I-Apple Corps Ltd - phambilini eyayaziwa nje nge-Apple - iyinhlangano ye-multimedia eyasungulwa ngo-1968 eLondon. Abanikazi nabasunguli ababona abanye ngaphandle kwamalungu eqembu lodumo laseBrithani i-The Beatles. I-Apple Corps iyingxenye ye-Apple Records. Kakade ngesikhathi sokusungulwa kwayo, uPaul McCartney wayenezinkinga zokuqamba amagama. Ingxabano eyisisekelo yokukhetha igama elithi Apple yayiwukuthi enye yezinto zokuqala izingane (hhayi kuphela) ezizifunda eBrithani ukuthi "A eye-Apple", ugqozi lwelogo bekubuye kube umdwebo we-apula owenziwe yi-surrealist uRené Magritte. UMcCartney wayefuna ukuqamba inkampani i-Apple Core, kodwa leli gama alikwazanga ukubhaliswa, ngakho wakhetha okuhlukile kwe-Apple Corps. Ngaphansi kwaleli gama, inkampani yasebenza ngaphandle kwezinkinga iminyaka eminingi.
USteve Jobs ngesikhathi eqamba inkampani yakhe, njengomlandeli weBeatles, wayebazi kahle ukuthi kukhona i-Apple Corps, njengoba kwakunjalo noSteve Wozniak. Kunemibono eminingana mayelana nezizathu zokuthi kungani u-Jobs no-Wozniak bakhetha leli gama elithile, beqala ngendawo ekahle yenkampani, eqala ngo-"A" phezulu encwadini yocingo, ngokusebenzisa imibono yebhayibheli ekuthandeni kweMisebenzi ngalesi sithelo.
I-Apple Corps yaqala yabiza ukuhlasela ukuze ivikele igama layo kungekudala ngemva kokukhishwa kwekhompyutha ye-Apple II. Ingxabano yaxazululwa ngo-1981 ngokukhokhwa kwamaRandi ayizinkulungwane ezingu-80 yi-Apple Computer kummangali.
Igalari yezithombe
Kungaba njalo okuthakaselayo
Philip Houska Ungaba ubhanana
Nokho, ezinye izinkinga azizange zithathe isikhathi eside. Ngo-1986, i-Apple yethula ikhono lokuqopha umsindo ngefomethi ye-MIDI ngemigqa yomkhiqizo we-Mac kanye ne-Apple II. NgoFebhuwari 1989, i-Apple Corps yaphinde yathatha phansi, yathi isivumelwano sango-1981 sephuliwe. Ngaleso sikhathi, abameli ababeqashwe yi-Apple Corps baphakamisa ukuthi i-Apple iguqule igama layo libe yi-"Bhanana" noma "iPentshisi" ukuze kugwenywe ukuqhubeka nokuqulwa kwecala. Ngokumangazayo u-Apple akazange aphendule kulokhu.
Ngalesi sikhathi, inhlawulo i-apula elilodwa elikhokhele kwelinye yayiphakeme kakhulu - yayingamaRandi ayizigidi ezingu-26,5. I-Apple yazama ukushintsha inkokhelo enkampanini yomshwalense, kodwa lokhu kuthutha kwaholela kwelinye icala, inkampani yezobuchwepheshe eyalahleka ngo-Ephreli 1999 enkantolo yaseCalifornia.
Ngakho-ke i-Apple yanquma ukusayina isivumelwano lapho ingathengisa khona amadivaysi akwazi "ukukhiqiza kabusha, ukusebenza, ukudlala kanye nokunye ukuhlinzeka ngokuqukethwe kwemidiya" ngaphansi kwesimo sokuthi kwakungeyona imidiya ebonakalayo.
Akube njalo
Usuku olubalulekile lwazo zombili izinhlangothi kwakunguFebhuwari 2007, lapho kwafinyelelwa esivumelwaneni sobabili.
"Siyawathanda ama-Beatles, futhi ukuba sembangweni wokuthengisa nawo kwakubuhlungu kithi," uSteve Jobs ngokwakhe kamuva wavuma. "Kuwumuzwa omuhle ukuthi konke kuxazululwe kahle, futhi ngendlela eqeda noma yiziphi izingxabano ezingaba khona esikhathini esizayo."
Kubonakala sengathi i-idyll isithathile ngempela. Umculo wodumo weqembu laseBrithani uyatholakala kukho kokubili i-iTunes ne-Apple Music, futhi akukho mpikiswano engase iqubuke.
