Kusuka kumlando we-Apple: Isaphulelo esinesikhathi esingalungile noma ukungahambi kahle kwe-PR okwenziwe yi-Apple

Ukwethulwa kwe-iPhone yokuqala kanye nokwethulwa okwalandela kokuthengiswa kwayo kwakumangalisa futhi kumangalisa ngezindlela eziningi. Kodwa nalesi senzakalo sasinohlangothi lwaso olumnyama. Namuhla, masikhumbule ndawonye ukudideka okuhambisana nokwehliswa kwenguqulo engu-8GB ye-iPhone yokuqala. Wathi nge-classic: Umbono ubumuhle impela, imiphumela ibingemihle.

Ezinyangeni ezimbalwa nje ngemva kokwethulwa kwe-iPhone yokuqala ngqa, i-Apple inqume ukuvalelisa imodeli eyisisekelo enomthamo we-4GB, futhi ngesikhathi esifanayo yenza inguqulo ye-8GB ishibhe ngama- $200. Abaphathi be-Apple ngokuqinisekile bebelindele ukuthi lesi sinyathelo sihlangatshezwe ngehlombe kubasebenzisi abasha futhi kuphumele ekwandeni kokuthengisa. Kodwa abaphathi bale nkampani abazange babone ukuthi lesi simo sizothathwa kanjani yilabo abathenge i-iPhone yabo yokuqala ngosuku eyaqala ngalo ukudayiswa. U-Apple wabhekana kanjani nale nselelo enzima ye-PR ekugcineni?

Igalari yezithombe

I-iPhone 2 yangempela

I-iPhone yokuqala ye-BGR

I-iPhone 3 yangempela

I-iPhone yangempela

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Uguquko, olusha futhi olufunwayo - leyo bekuyi-iPhone yokuqala. I-Apple isihambe ibanga elide kusukela yethulwa.

Isinqumo sika-Apple sokwehlisa i-iPhone ngememori ephansi kakhulu ngenkathi yehlisa intengo yenguqulo engu-8GB isuka ku-$599 iye ku-$399 ibonakale sisihle uma uthi nhlá. Kungazelelwe, i-smartphone abaningi abayigxeka ngokuthi ibiza kakhulu ibe isithengeka kakhulu. Kodwa sonke isimo sabonwa ngendlela ehlukile yilabo abathenga i-iPhone ngosuku lokuthengisa lwaqala ngalo. Laba babevame ukufela abalandeli be-Apple abasekela inkampani isikhathi eside ngisho nangesikhathi lapho cishe kungekho muntu owayekholelwa kuyo. Laba bantu baqala ngokushesha ukukhipha umbono wabo ngesimo ku-inthanethi.

Ngenhlanhla, i-Apple ithathe isinyathelo sokushweleza amakhasimende athukuthele. Ngaleso sikhathi, uSteve Jobs uvumile ukuthi uthole amakhulukhulu ama-imeyili avela kumakhasimende athukuthele futhi wathi i-Apple izonikeza isikweletu sika-$100 kunoma ubani othenge i-iPhone ngentengo yokuqala. Ngeso elincane, lesi sixazululo singachazwa njengesimo sokunqoba: amakhasimende athole, ngomqondo othile, okungenani ingxenye yemali yawo, noma ngabe le mali ibuyele esikhwameni se-Apple.