Amaya Toman Cishe kusukela kwethulwa i-iPhone yokuqala ngqa, ama-smartphones e-Apple abone ukukhuphuka okuqhubekayo. Ama-smartphones e-Apple ayethandwa kakhulu ngumphakathi, kodwa akukho sihlahla esikhula esibhakabhakeni, futhi kwacaca kusukela ekuqaleni ukuthi ukukhula okusheshayo kwejika ngolunye usuku kuzodingeka kwehle kancane. Kwaqala ukwenzeka ngasekupheleni kukaJanuwari 2016 ngemva kweminyaka eyisishiyagalolunye yokukhula okumangalisayo.
Kungaba njalo okuthakaselayo
Izibalo ezikhishwe yi-Apple zibonise ukuthi ukuthengiswa kwe-iPhone kukhuphuke ngo-2015% kuphela ezinyangeni ezintathu zokugcina zika-0,4. Ukuthengiswa okubalulekile ngesikhathi samaholidi bekungekuhle uma kuqhathaniswa nokweqa okungu-46% okubonwe esikhathini esifanayo ngonyaka odlule. I-Apple ithengise ama-iPhones ayizigidi ezingama-74,8 ngaleso sikhathi, isuka ezigidini ezingama-74,46 engxenyeni yesine ka-2014. Ngaleso sikhathi, abahlaziyi base bebuza iminyaka ukuthi i-Apple izoba nini inani eliphakeme ekuthengisweni kwe-iPhone, futhi ngokokuqala ngqa, kubukeka sengathi umzuzu owenzeka ngempela. .
Iphutha bekungelona ngempela elika-Apple, noma i-iPhone 6s, kwabaningi, bekuyisibuyekezo "esithakazelayo" esincane kakhulu eminyakeni. Esikhundleni salokho, ukwehla kwe-iPhone empeleni bekuhlobene kakhulu nokunciphisa ukukhula kwama-smartphone emhlabeni jikelele. Ngokusho kochwepheshe abavela ku-Gartner, ukuthengiswa kwe-smartphone jikelele kwehle ezingeni eliphansi kakhulu kusukela ngo-2013. Lokhu kwabonakala ikakhulukazi e-United States nakwezinye izimakethe ezithuthukisiwe, lapho abantu abambalwa bathenga khona i-smartphone yabo yokuqala. Ngakho-ke i-Apple igxile ekwaneliseni amakhasimende ayo akhona kanye nanoma yibaphi abasebenzisi engase "bantshontshe" izimbangi zayo.
Igalari yezithombe
Ukwehla kokuthengiswa kwama-smartphone kuthinte neChina, i-Apple ehlonze njengemakethe enkulu kunazo zonke yesikhathi esizayo. I-CEO ye-Apple u-Tim Cook yaphawula ukuthi nakuba uCupertino ezuze impumelelo enkulu ezweni lase-Asia, inkampani "yaqala ukubona ukuwohloka komnotho ikakhulukazi eHong Kong ezinyangeni zamuva". Iqiniso lokuthi i-Apple ayizange idale isigaba esisha somkhiqizo we-blockbuster ukuthi ithathe kuphela kwandisa inkinga. Ngaphezu kwalokho, ukuthengiswa kweminye imigqa yomkhiqizo we-Apple nakho bekwehla. Isibonelo, inkampani ithengise ama-Mac ambalwa angu-4% kanye nama-iPads ayizigidi ezingu-16,1 ngekota (uma kuqhathaniswa nezigidi ezingu-21,4 esikhathini esifanayo ngo-2014). I-Apple Watch kanye ne-Apple TV, ngakolunye uhlangothi, zenze ingxenye encane yemali engenayo ephelele ye-Apple.
I-Apple nokho ibike ukuthengiswa kwerekhodi kwikota eshiwo. Kodwa-ke, ukwehla kancane kuphinde kwabonakala kuwumkhuba oqhubekayo njengoba ukukhuphuka kwe-meteoric kwenkampani ekuqaleni kwawo-2000 kwaqala ukulahlekelwa umfutho. Eminyakeni eyalandela, inkampani ye-Cupertino yaqala ukugxila kakhulu emisebenzini yayo.
Okwamanje, izinsiza ezifana ne-Apple Music, iCloud, Apple Arcade, Apple Card noma i-Apple TV+ zenza insika eqinile nebalulekile yeholo le-Apple futhi zisize inkampani ukuthi ithole ukuthengiswa kwama-smartphone amile.
Kodwa kungaba okungalungile ukubiza u-2015 ngokuthi "isilinganiso esiphezulu se-iPhone" ngokombono wanamuhla. Ucwaningo lwemakethe lukhombisa ukuthi i-Apple yathumela ama-iPhones ayizigidi ezingama-2020 engxenyeni yesine ka-88 kanye nezigidi ezingama-85 kwikota efanayo ngonyaka olandelayo. Lokho kungaphezulu kakhulu kwekota yesine ka-2015. Futhi ukuthunyelwa okuphelele phakathi nonyaka ogcwele ka-2021 kubonise ukwanda ngo-18% unyaka nonyaka.
