Amaya Toman Umphakathi Ubuciko Electronic cishe kwaziwa yibo bonke abathandi bemidlalo yekhompyutha. Inkampani i-Electronic Arts - EA ngamafuphi - ibilokhu isemakethe kusukela ekuqaleni iminyaka yamashumi ayisishiyagalombili ekhulwini elidlule. Esihlokweni sanamuhla, sizomkhumbula ukuvela, iziqalo ze indlela eya phezulu, kanye neMicrosoft To Do edume kakhulu, eyavela ekukhiqizeni kwayo.
Kungaba njalo okuthakaselayo
Onjiniyela njengabaculi
Inkampani Electronic Arts Inc. Yasungulwa Meyi 27, 1982. Ngemva kwakhe ukuvela kubiza Uhambo Hawkins, owasebenza kuze kube yileso sikhathi i-apula jako umqondisi wezokukhangisa namasu. Baphinde baba nesipiliyoni sokusebenza kwa-Apple abasebenzi bokuqala I-EA - Rich Melmon, Dave Evans noma mhlawumbe uPat Marriott. Ngaphezu kwalokhu, uphinde wasebenza e-Electronic Arts Jeff Burton, owake wasebenzela ushintsho ku Atari. NgoNovemba wonyaka 1982 I-EA isivele yaziqhayisa ngabasebenzi abayishumi nanye futhi yasuka endlunkulu yayo yokuqala eSequoia Capital yaya emahhovisi eSan Mateo. Iqinile ekuqaleni bekufanele iqanjwe Isoftware ye-Amazon, kodwa izisebenzi azizange zilithande kakhulu leli gama. UHawkins ngokwakhe ekugcineni wafinyelela esiphethweni sokuthi isoftware iwuhlobo lomsebenzi wobuciko, futhi abathuthukisi bangabaculi. Wadlalisa umqondo wegama okwesikhashana I-SoftArt, kodwa lalifana kakhulu negama lenkampani Ubuciko beSoftware, eyayinesibopho, isibonelo, isofthiwe ye-VisiCalc. Ithimba ligcine livumelene ngokuhlukile Ubuciko Electronic.
Igalari yezithombe
Ukusuka ku-Amiga kuye kwaNokia
Ngesikhathi sokudalwa kwayo, i-Electronic Arts yayiphakathi amaphayona emkhakheni wemidlalo yekhompyutha. Eminyakeni engamashumi ayisishiyagalombili ekhulwini elidlule, izihloko ezifana nalezi U-Archon: Ukukhanya Nobumnyama, I-Had Hat Mack, I-Axis Assassin, Izikelemu?, noma mhlawumbe I-World Golf Tour, Amnesia, SimCity noma I-Indianapolis 500: Ukulingisa. Ukufinyelela kohlobo lwe-Electronic Arts kwakubanzi ngempela, imidlalo yayitholakala ezinkundleni Umngane, Atari, DOS, I-ZX Spectrum i Apple.
Isiphetho 90s inkampani ye-Electronic Arts nayo yaqala ukuzithuthukisa imidlalo siqu – bekumayelana nemidlalo, isibonelo Skate noma Die!, Amakhosi Ogwini, I-Budokan: I-Martial Spirit, Umthombo Wamaphupho noma mhlawumbe inganekwane I-NHL Hockey. Kancane kancane wajoyina ukwesekwa komdlalo we-console kanye nokugxila okugqame kakhudlwana kukho iziqu zezemidlalo, eyaqala ukuvela ngaphansi kwesibhengezo salolu phiko ekupheleni kwenkulungwane yeminyaka EA Sports. Nge-boom omakhalekhukhwini umthelela we-Electronic Arts wanda nakakhulu, futhi inkampani ku 2006 umemezele ubudlelwano neFinland Nokia, okwakuzoba umphakeli okhethekile wemidlalo yeselula. Abanikazi bamafoni akwaNokia bathole imidlalo I-Tetris, The Sims 2, Inhlekelele, FIFA 06 noma mhlawumbe I-Tiger Woods PGA Tour 06.
Inkathi entsha
NgoFebhuwari wonyaka 2007 waba yinhloko ye-Electronic Arts John Riccitiello, owayenolwazi lomsebenzi kwa-Elevation Partners noma kwa-PepsiCo. U-Riccitiello umemezele ngoJulayi wonyaka ofanayo ukuthi inkampani izohlukana phakathi ezine brand, ngayinye ezoba nesibopho sokuthuthukisa imikhiqizo yayo. Ngawo lowo nyaka, inkampani futhi wamemezela, ukuthi ihlela ukwenza ezinye zezihloko zayo eziyinhloko zitholakale nabanikazi Ama-Macs ngamaprosesa Intel - ngakho-ke abadlali be-apula bathola ukubona imidlalo Isidingo Sejubane: Ikhabhoni, I-Spore, UHarry Potter kanye ne-oda lePhoenix noma Madden NFL 08. Ngemva konyaka, inkampani EA wathinta ngaleso sikhathi emhlabeni wonke Inkinga Yezomnotho, okubangele ukwehla kwemali engenayo kanye nokudilizwa okuhlobene. Le nkampani kudingeke ukuthi ivale izikhungo eziyishumi nanye futhi yehle kakhulu ezikhundleni zeziqhwaga zemidlalo, ebizibambele yona ekuqaleni.
Kungaba njalo okuthakaselayo
Pavel Jelic Entwasahlobo yonyaka 2013 UJohn Riccitello umemezele eyakhe ukwesula esikhundleni sakhe, kwathi ngoSepthemba wonyaka ofanayo wathatha indawo yakhe Andrew Wilson. Ngokushintshwa kobuholi kwavela obunye ukuhlela kabusha kanye nezinguquko zabasebenzi. NgoMeyi wonyaka 2013 itholwe yi-EA ilayisense ukuthuthukisa imidlalo ye-franchise I-star wars, futhi ngemva kweminyaka emibili waphumelela intengo yezabelo zayo okwakho umlando ophezulu. Ivuliwe futhi nqaba kwenzeka ekuqaleni konyaka 2019, ikakhulukazi mayelana nempumelelo engenkulu kakhulu yesihloko esilindelwe Ibutho lempi V. Ngokuphambene nalokho kahle ubhubhane lwamanje lwe-COVID-19 lube nethonya elikhulu emalini engenayo ye-Electronic Arts, inkampani ebonga ngayo ukwanda kwesidingo ngemuva kwemidlalo ye-inthanethi, engxenyeni yokuqala yalo nyaka, ilethe imali engenayo ye 1,4 billion dollars.
Izinsiza: Wikipedia, I-Gamasutra, Macworld
Ibhalwe kahle ngokuthambekela. Akushiwo lutho nge-EA "ewina" isihloko senkampani ezondwa kakhulu. Akukho ngisho umusho mayelana nokuqina okuphelele kwemikhiqizo embalwa. Ngisho nomusho mayelana neqiniso lokuthi, ngenxa yemodeli yebhizinisi engathandeki ngesimo samabhokisi okuphanga, kubhekwa njengenkampani esekela ukugembula ezifundazweni eziningana...