Amaya Toman Iningi labantu kulezi zinsuku line-Netflix ehlotshaniswa nokusakaza amamuvi, uchungechunge nemibukiso ehlukahlukene. Kodwa iNetflix isinemakethe isikhathi eside, futhi ngaphambi kokuthi iqale ukunikeza lolu hlobo lwenkonzo, yasabalalisa amamuvi ngendlela ehluke ngokuphelele. Kulesi sihloko, ake sikhumbule ukuqala komdondoshiya wamanje obizwa ngeNetflix.
Kungaba njalo okuthakaselayo
Abasunguli
INetflix yasungulwa ngokusemthethweni ngo-Agasti 1997 ngosomabhizinisi ababili - uMarc Randolph noReed Hastings. U-Reed Hastings waphothula e-Bowdoin College ngo-1983 ngeziqu ze-bachelor, waphothula izifundo zakhe kwezobuhlakani bokwenziwa e-Stanford University ngo-1988, futhi wasungula i-Pure Software ngo-1991, eyayizibandakanye ekwakheni amathuluzi abathuthukisi be-software. Kodwa inkampani yathengwa yi-Rational Software ngo-1997, futhi i-Hastings yangena emanzini ahluke ngokuphelele. UMarc Randolph, owafunda i-geology, ekuqaleni wayengusomabhizinisi eSilicon Valley, futhi phakathi nomsebenzi wakhe, wasungula iziqalo eziyisithupha eziphumelelayo, kuhlanganise nomagazini owaziwa kakhulu i-Macworld. Uphinde wasebenza njengomeluleki nomeluleki.
Igalari yezithombe
Kungani iNetflix?
Le nkampani yaqale yazinze eScotts Valley eCalifornia, futhi yaqala ukuqashwa ngama-DVD. Kodwa kwakungesona isitolo esiqashisayo sakudala esinamashalofu, ikhethini elingaqondakali kanye nekhawunta enerejista yemali - abasebenzisi ba-ode amafilimu abo ngewebhusayithi futhi bawathola ngeposi emvilophini enophawu oluhlukile. Ngemva kokubuka ifilimu, bayithumela futhi. Ekuqaleni, ukuqashwa kwakubiza ama-dollar amane, imali yokuposa yabiza amanye amadola amabili, kodwa kamuva iNetflix yashintshela ohlelweni lokubhalisa, lapho abasebenzisi babengagcina khona i-DVD isikhathi eside njengoba befuna, kodwa umbandela wokuqasha enye ifilimu kwakuwukubuyisela eyedlule. eyodwa. Isimiso sokuthumela ama-DVD ngeposi kancane kancane saduma kakhulu futhi saqala ukuncintisana kahle nezitolo eziqashisa ngezitini nodaka. Indlela yokuboleka iphinde ibonakale egameni lenkampani - "Net" kufanele kube isifinyezo se-"internet", "flix" iyinhlobonhlobo yegama elithi "flick", elisho ifilimu.
Igalari yezithombe
Qhubeka nezikhathi
Ngo-1997, amakhasethi e-VHS asendulo ayesadumile, kodwa abasunguli beNetflix bawenqaba umqondo wokuwaqashisa ekuqaleni futhi banquma ngokushesha ama-DVD - esinye sezizathu ukuthi kwakulula ukuthumela ngeposi. Baqale bazama lokhu ngokwenza, kwathi lapho ama-disc ababewathumele ekhaya efika ehlelekile, kwathathwa isinqumo. INetflix yethulwa ngo-Ephreli 1998, okwenza iNetflix yaba enye yezinkampani zokuqala ukuqasha ama-DVD ku-inthanethi. Ekuqaleni, bekunezihloko ezingaphansi kwenkulungwane, futhi bambalwa abantu ababesebenzela iNetflix.
Kungaba njalo okuthakaselayo
Sahamba isikhathi
Ngemva konyaka, kube noshintsho kusukela ezinkokhelweni zesikhathi esisodwa zokuqasha ngakunye ukuya ekubhaliseni kwanyanga zonke, ngo-2000, i-Netflix yethula uhlelo lomuntu siqu lokuncoma izithombe okufanele zibukwe ngokusekelwe ezilinganisweni zababukeli. Eminyakeni emithathu kamuva, iNetflix yaziqhayisa ngabasebenzisi abayisigidi, futhi ngo-2004, leli nani laphindeka kabili. Nokho, ngaleso sikhathi naye waqala ukubhekana nezinkinga ezithile - ngokwesibonelo, kwadingeka abhekane necala lokukhangisa okudukisayo, okwakuhlanganisa isithembiso semali mboleko engenamkhawulo nokulethwa kosuku olulandelayo. Ekugcineni, ingxabano yaphela ngesivumelwano sokubambisana, inani labasebenzisi beNetflix laqhubeka likhula ngokunethezeka, futhi imisebenzi yenkampani yanda.
Enye impumelelo enkulu yeza ngo-2007 ngokwethulwa kwensizakalo yokusakaza ebizwa ngokuthi Buka Manje, eyavumela ababhalisile ukuthi babuke izinhlelo namamuvi kumakhompyutha abo. Ukuqala kokusakaza bekungelula - bekunezihloko eziyinkulungwane kuphela ezinikezwayo futhi iNetflix yasebenza kuphela endaweni ye-Internet Explorer, kepha abasunguli bayo nabasebenzisi basheshe bathola ukuthi ikusasa leNetflix, futhi ngaleyo ndlela lonke ibhizinisi lokuthengisa. noma ukuqasha amamuvi nochungechunge, kulele ekusakazeni. Ngo-2008, i-Netflix yaqala ukungena ebudlelwaneni nezinkampani eziningi zobuchwepheshe, ngaleyo ndlela ivumela ukusakazwa kokuqukethwe kuma-consoles wegeyimu namabhokisi abekwe phezulu. Kamuva, izinsiza ze-Netflix zanda zaba kumathelevishini nezinye izinto ezixhunywe ku-inthanethi, futhi inani lama-akhawunti lakhula lafinyelela ezigidini ezihloniphekile ezingu-12.
Ngo-2011, abaphathi be-Netflix banquma ukuhlukanisa ukuqashwa kwe-DVD nokusakazwa kwe-movie kumasevisi amabili ahlukene, kodwa lokhu akuzange kutholwe kahle ngamakhasimende. Ababukeli ababenentshisekelo yokuqasha nokusakaza baphoqeleka ukuthi bakhe ama-akhawunti amabili, futhi i-Netflix ilahlekelwe amakhulu ezinkulungwane zababhalisile ezinyangeni ezimbalwa nje. Ngaphezu kwamakhasimende, abanikazi bamasheya baphinde bahlubuka kulolu hlelo, futhi i-Netlix yaqala ukugxila kakhulu ekusakazeni, okusakazeka kancane kancane emhlabeni wonke. Ngaphansi kwamaphiko eNetflix, izinhlelo zokuqala ezivela ekukhiqizeni kwayo kancane kancane zaqala ukuvela. Ngo-2016, i-Netflix yanda kwamanye amazwe angu-130 futhi zenziwe zasendaweni ngezilimi ezingamashumi amabili nanye. Wethula umsebenzi wokudawuniloda futhi okunikezwayo kwakhe kwakuya ngokuya kunwetshwa ukuze kufakwe ezinye izihloko. Okuqukethwe okusebenzisanayo kuvele ku-Netflix, lapho ababukeli benganquma ukuthi kuzokwenzekani ezigcawini ezilandelayo, futhi nenani lemiklomelo ehlukene yemibukiso yeNetflix nalo liyakhula. Entwasahlobo yalo nyaka, iNetflix yaziqhayisa ngababhalisile abayizigidi eziyi-183 emhlabeni jikelele.
Izinsiza: Ubunjiniyela Okuthakazelayo, I-CNBC, BBC
