Vala isikhangiso

Engxoxweni no Karu I-Swisher nomphathi jikelele i-apula Tim Cook wazindla ngekusasa lakhe kwa-Apple. Nakuba usuku lokuhamba kwakhe lungabonakali, uthatha ngokuthi ngeke esaba yingxenye yalo eminyakeni engaba ngu-10. Nokho akazange aveze ukuthi ubani ozovala isikhala sakhe. Kukhona ezinye izinketho Yebo. Tim Cook kuyingxenye i-apula kakade kusukela ngo-1998, lapho efika ngemva nje kwalokho Imisebenzi buyela enkampanini. Uqale ukuphatha isikhundla sokuba yiSenior Vice President of Operations, waba yiChief Executive Officer (CEO) yenkampani ngo-2011 kulandela ukushona komsunguli wale nkampani. Ngaso leso sikhathi, usevele wagubha usuku lwakhe lokuzalwa lwama-60 ngonyaka odlule, ngakho-ke ngokwemvelo kunokuqagela mayelana nokuthi uzoqhubeka isikhathi esingakanani ebambe lesi sikhundla. Wayesebenza nangaphambi kuka-Apple Cook Iminyaka engu-12 kwa-IBM, wabe esesebenza kafushane Intelligent Ezogesi kanye nengxenye yonyaka eCompaq.

Kara I-Swisher uyintatheli yaseMelika ewumagazini Newsweek uzichaza njengentatheli yezobuchwepheshe enamandla kunazo zonke eSilicon Valley. Izihloko zakhe zavela noma zisavela hhayi komagazini kuphela The Wall Street Journal a The IWashington Post, kodwa futhi The I-New York Times, njll. Futhi ungumbhali wezincwadi ezimbalwa kanye nomhleli we-Times podcast Sway, izihambeli zakhe esezivele zihlanganisa i-CEO ye-Airbnb uBrian IsiCzech, USenator wase-United States u-Amy i-klobuchar, umqondisi wefilimu spike U-Lee, i-CEO yenkampani Khuluma John Matzo, i-philanthropist kanye nomsunguli we-Microsoft Bill Gates futhi muva nje umphathi we-Apple uTim Cook.

Iphodikhasti ungayilalela ethatha imizuzu engu-35 kusizindalwazi salo magazini nytimes.com. Nokho, into ethakazelisa kakhulu yezwakala ekugcineni, lapho Cook embuzweni kaKara I-Swisher mayelana nendima yakhe yesikhathi esizayo kwa-Apple, uphendule kanje: 

"Eminye iminyaka eyishumi? Cishe cha. Kodwa ngingakutshela ukuthi ngizizwa ngimuhle njengamanje futhi alukho usuku olumisiwe olubonakalayo. Kodwa eminye iminyaka eyishumi iyisikhathi eside, mhlawumbe akunjalo.' 

Abangase bathathe izintambo 

Ngakho-ke impendulo kaCook ibonakala ikwenza kucace ukuthi uhlose ukuhlala kulesi sikhundla isikhashana, ngaphandle kokukhuluma ngokuthi isikhathi esingakanani. Nokho, ngonyaka odlule Bloomberg uthe i-Apple igxile kakhulu ekuhleleni ukulandelana kukaCook. Abantu abangase bangenele ukhetho lomqondisi omusha ngeke kube kuphela Jeff Williams kodwa noJohane Ternus.

Jeff Williams uyisikhulu esiphezulu se-Apple, ebika ngokuqondile ku-Cook. Wengamela ukusebenza kwe-Apple emhlabeni wonke, isevisi yamakhasimende kanye nokwesekwa. Uhola ithimba lenkampani elidumile lokuklama nobunjiniyela besoftware nobunjiniyela behadiwe be-Apple Buka. Uphinde ahole ezinhlelweni zezempilo zenkampani, asungule ubuchwepheshe obusha futhi alwele ukuqhubekisela phambili ucwaningo lwezokwelapha ukuze abantu baqonde kangcono futhi balawule impilo yabo nempilo yabo. Jeff wajoyina i-Apple ngo-1998 njengenhloko yokuthenga emhlabeni wonke. Wadlala indima ebalulekile nasekungeneni i-apula emakethe yamaselula ngokwethulwa kwe-iPhone yokuqala.

John Ternus uyisekela likamongameli omkhulu wakwa-Apple kwezobunjiniyela behadiwe, ophinde abike ngqo ku-CEO u-Tim Cook. UJohn uhola bonke ubunjiniyela behardware, okuhlanganisa namaqembu angemuva kwe-iPhone, iPad, Mac, AirPods nabanye. Ujoyine ithimba lokuklama imikhiqizo yakwa-Apple ngo-2001 futhi ube yiphini likamongameli wobunjiniyela behadiwe kusukela ngo-2013. Ngesikhathi esebenza enkampanini, ubengamele umsebenzi we-hardware emikhiqizweni eminingi edabukisayo, okuhlanganisa zonke izizukulwane namamodeli we-iPad kanye nomugqa wakamuva we-iPhone i AirPods. Uphinde abe ngumholi obalulekile kunguquko eqhubekayo ye-Mac eya ku-Apple Silicon. 

Tim Cook
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