UMikhal Marek Nakuba ukuthengwa okuningi okwenziwa izinkampani ezinkulu kuvele ngokushesha, kusengenzeka ukuthi abezindaba bafunde ngokuthengwa kwenkampani encane ngokubambezeleka kwezinyanga ezimbalwa noma ngisho neminyaka. Isibonelo sakamuva sesimo esinjalo ukutholwa kwe-Ottocat yi-Apple, ngokusho kweseva. I-TechCrunch ithengwe kakade ngo-2013. Ngaphezu kwalokho, kwakungeyona neze into engasho lutho. I-Ottocat encane yokuqala kuthiwa ingemuva komsebenzi we-"Explore" esiwazi ku-App Store.
I-Ottocat yinkampani encane egxile kubuchwepheshe bokusesha, futhi nakuba lungekho ulwazi olusemthethweni lokuthi abasebenzi bayo, kanye nolwazi lwabo, bathuthele e-Apple, i-TechCrunch ithole imikhondo ebaluleke kakhulu yokuthi sekwenzekile. Umsunguli we-Ottocat u-Edwin Cooper ungumbhali ilungelo lobunikazi enesihloko esithi "System and Method for Divisive Textual Clustering by Label Selection Using Variant-Weighted TFDIF", ebizwa nge-Apple.
Ngaphezu kweqiniso lokuthi ifomu lelungelo lobunikazi ngokwalo liphakamisa ukuthi u-Apple ungumqashi ka-Edwin Cooper, ukuqagela mayelana nokutholwa kwe-Ottocat nakho kusekelwa okuqukethwe yilungelo lobunikazi. Ngempela, kungase kusekelwe kalula kumsebenzi othi "Hlola", okuvumela abasebenzisi ukuthola izinhlelo zokusebenza ezivela ezigabeni ezihlukene kuye ngendawo yazo yamanje.
Lokhu kucabanga futhi kusekelwa ulwazi olutholakalayo mayelana nenkampani ye-Ottocat. Wayesebenzela isisombululo esasizovumela into enjalo. U-Edwin Cooper nenkampani yakhe kuthiwa bakha ubuchwepheshe obuzocinga izinhlelo zokusebenza ngezigaba futhi ngokusekelwe endaweni ngaphandle kokuthi umsebenzisi azi ngokuqondile ukuthi ufuna luphi uhlelo lokusebenza. Futhi yilokho kanye okunikezwa isici esithi "Hlola" ku-App Store.
Iwebhusayithi ye-Ottocat yehle ngo-Okthoba 2013, okungenzeka ukuthi i-TechCrunch yayikhona ngalesi sikhathi. Umlayezo wephutha wangempela kule sayithi uthe "I-Ottocat ayisatholakali". Kodwa manje ikhasi alisasebenzi futhi "izithulu" ngokuphelele. Isici esithi "Hlola" sethulwa yi-Apple njengesithuthukisi ku-App Store ngoJuni 2014.
