Amaya Toman I-Apple namuhla - iphikisana kancane nemikhuba yayo - ushicilele ukuhlolwa kabusha kokuqagela kwayo kwemiphumela yezezimali ngekota yokuqala yalo nyaka. Yehlisa imali ebilindelwe kusukela kumadola ayizigidi eziyizinkulungwane ezingama-89-93 yaya kumadola ayizigidi eziyizinkulungwane ezingama-84. U-Tim Cook unikeze isiteshi ngemva kwesikhashana I-CNBC eminye imininingwane.
U-Cook unikele ingxenye ebalulekile yenhlolokhono ekuchazeni okuqukethwe yincwadi kubatshalizimali. I-CEO yakwa-Apple ichaze ukuthi ukuntuleka kokuthengiswa kwe-iPhone kanye nesimo sebhizinisi esingesihle eChina yikona okuyimbangela enkulu. U-Cook uchaze ukwehla komnotho ezimakethe zendawo njengokuqondakalayo uma kubhekwa ukungezwani okwandayo phakathi kwe-China ne-United States. Ngokuka-Cook, ukuthengiswa kwama-iPhones kwaphinde kwathinteka kabi, ngokwesibonelo, inqubomgomo yokuhwebelana kwamanye amazwe, kodwa futhi - mhlawumbe okumangazayo kwabanye - uhlelo lokushintshwa kwebhethri elinesaphulelo kuma-iPhones. Kwenzeke emhlabeni wonke, isikhathi esilinganiselwe nangaphansi kwezimo ezingcono kakhulu zezezimali.
Kungaba njalo okuthakaselayo
David Hanak Ngesikhathi sokumenyezelwa kwemiphumela yezezimali ye-Q1 2018 ngoMashi wonyaka odlule, u-Tim Cook uthe i-Apple ayizange icabangele imiphumela yayo engase ibe khona ekuthengisweni kwe-iPhone lapho isebenzisa lolu hlelo. Ngokuka-Cook, i-Apple ibheke lolu hlelo njengento engcono kakhulu engenziwa kumakhasimende, futhi umphumela ongemuhle ongase ube khona emvamisa yokushintshela kumamodeli amasha awuzange ucatshangelwe lapho kwenziwa isinqumo. Kuyathakazelisa nokho ukuthi kulesi sihloko Cook kuveziwe ekuqaleni kukaFebhuwari wonyaka odlule, lapho ethi i-Apple ayinandaba uma uhlelo lokushintshwa kwebhethri lubangela ukuthengiswa okuphansi kwama-iPhones amasha.
Ezinye izinto ezibe nomthelela omubi kulesi simo esikhona njengamanje, uCook ubize nge-macroeconomic. Ngesikhathi esifanayo, wanezela ukuthi u-Apple akahlosile ukumbeka izaba, njengoba nje engahlosile ukulinda lezi zimo ukuba zithuthuke, kodwa kunalokho uzogxila kakhulu ezintweni ezingaba nomthelela.
Inhlolokhono iphinde yadingida ngesinqumo sika-Apple sokumisa ukushicilela imininingwane enemininingwane ngenani lama-iPhone, ama-iPad nama-Mac athengisiwe. U-Tim Cook uchaze ukuthi ngokombono we-Apple cishe asikho isizathu sokubika le datha, ngenxa yomehluko omkhulu wamanani phakathi kwemodeli ngayinye. Wengeze ngokuthi lesi sinyathelo asisho ukuthi i-Apple ayisoze yaphawula ngenani lamayunithi adayisiwe. Ekupheleni kwenhlolokhono, u-Cook uveze ukuthi i-Apple izoqala ukubika esidlangalaleni ama-gross aphuma ezinsizeni zayo, ithi inzuzo kule ndawo ibilokhu ikhula ngezinga elididayo muva nje, kanti ngekota yakamuva ingaphezulu kwama- $ 10,8 billion. .
Lokhu akubukeki njengokuzicabangela okunempilo kanye ne-catharsis engxenyeni kaKuk. Okubi kakhulu, mhlawumbe ngonyaka ozayo. Inketho yawo wonke umuntu ukuthi anikeze u-€1700 ocingweni lwe-Apple ukuze agcine u-Kuk nabaninimasheya bejabule, noma ngokunye.
Ukubheja emkhiqizweni owodwa kanye neqhinga le-hottie elisemfashinini akuzange kukhokhe. Futhi wabhuqa uHuawei avele ahleke.
Uhleka ngendlela eshibhile akopishe ngayo yonke into, muhle impela ekuxhaseni ngezimali ukushabalala kwempucuko yakhe. UbuKhomanisi phambili!
Kungcono ngithule ngebhethri le-iPhone :(
UCook akawuqondi umsebenzi wakhe. Wehlisile futhi wengeza iphothifoliyo ye-Mac futhi manje uyaqhubeka nama-iPhone. Ama-iPhones akamuva avele anqabe isu lonyaka elijabulisayo:
-SE encane
- uchungechunge lwakudala 6 kuya ku-8
- I-iPhone X ye-premium
Kwakulula futhi kuqondakala kuwo wonke umuntu. Ngendlela, Imisebenzi isivele yenza okufanayo nge-iMacs yokuqala - lapho ethengisa i-iMac DV njengemodeli ye-premium. Esikhundleni sokuqhubeka naleli su eliyimpumelelo, u-Cook waliqina:
– SE ikhanseliwe
- ushiye uchungechunge lwakudala eqhweni (kuthengiswa amamodeli amadala kuphela)
- futhi i-premium iPhone X kungazelelwe yaba ama-iPhone Xs (kulungile, kulungile) futhi ngendlela engaqondakali i-iPhone Xr, engahlangene nhlobo ne-premium.
Umphumela? Umugqa weprimiyamu. Ukudideka. Ubani ongafuna i-iPhone Xr? Ngezenzo zakhe, uphika ngokuhlelekile ukuthi ubengumhlanganyeli oseduze kakhulu weMisebenzi. Kuphakathi kokuthi bayamxosha ukuze u-Apple abe nethuba lokuba u-Apple futhi.
Uma ngivuka ngo-5:30 njalo ekuseni njengoKook, nami ngeke ngenze izinqumo ezinhle...
Hhayi-ke, ungamvumeli u-Cook athukuthele, kodwa ngeke nje ngikhokhe u-25k ngefoni. Kimina, akuqondakali ngokuphelele kwabulala uchungechunge lwe-SE. Okuwucingo oluhle ngentengo efanelekile kanye nephakethe eliphathwayo. I-SE iyi-iPhone yami yesi-3 futhi uma inqubomgomo yamanani ingashintshi, kuzoba okokugcina kwami.