UMikhal Marek Isevisi yomculo I-Apple Umculo ngemva kokwethulwa ekupheleni kukaJuni, izonikeza isikhathi sesilingo sezinyanga ezintathu, lapho uzokwazi ukuzama umkhiqizo omusha mahhala. Ngemva kokuphelelwa yisikhathi, kuzodingeka ukhokhe u-$10 ngenyanga, futhi ngaleyo ntengo, uzothola ukufinyelela okungenamkhawulo ukuze usakaze ikhathalogi yomculo ebanzi. La maqiniso aziwa kudala. Kodwa-ke, izimo lapho i-Apple yabelana ngemali engenayo nabashicileli bomculo iyintsha okungakaxoxwa ngayo.
Ngesonto eledlule, ikhophi yenkontileka ye-Apple Music iputshuke ku-inthanethi, iphakamisa ukuthi i-Apple izonikezela ngamaphesenti angama-58 kuphela enzuzo yokubhaliselwe kumalebula nabanye abanikazi bomculo. Nokho, ekugcineni isimo sihlukile. Ngokuvumelana namazinga asele emisiwe, i-Apple izoshiya cishe u-70% wale mali kubashicileli bomculo. Mayelana nezinombolo zangempela kwinhlolokhono ye Ikhodi / ikhodi okwabiwe U-Robert Kondrk ovela kubaphathi be-Apple, kanye nabashicileli bomculo kanye no-Eddy Cuo kuxoxiswane.
E-United States, i-Apple ishiya amaphesenti angama-71,5 emali engenayo yokubhaliselwe kubashicileli. Ngaphandle kwe-United States, inani liyahlukahluka, kodwa isilinganiso samaphesenti angu-73. Imali ezoba umphumela izokhokhwa kulabo abanamalungelo omculo ozosakazwa yi-Apple, okungasho ukuthi imali izongena ngqo kubaculi. Kodwa-ke, amaholo abaculi vele ancike ezinkontileka phakathi kwabo nabashicileli babo.
Njengengxenye yamadili, i-Apple ekugcineni ivumile ukuthi ngeke kudingeke ukuthi ikhokhe amalebula okurekhoda noma iyiphi imali yomculo odlalwa abasebenzisi phakathi nenkathi yabo yesivivinyo yezinyanga ezintathu. Leli phuzu laliyiphuzu lombango, kodwa ekugcineni konke kwavuna umdondoshiya wezobuchwepheshe waseCupertino. U-Kondrk ufakazela lokhu ngokuthi isabelo esikhokhelwa abashicileli siphakeme kancane kunezinga lemakethe, futhi lokhu kuwukunxephezela iqiniso lokuthi i-Apple inikeza isilingo sezinyanga ezintathu. Inguqulo yesilingo yanyanga zonke ivame kakhulu emakethe.
Imakethe ehlukile enkulu iSpotify yaseSweden, enikezela ngenguqulo yamahhala ngaphezu kokubhaliselwe ngama- $ 10 ngenyanga. Ngayo, ungalalela umculo kudeskithophu ngaphandle kwemingcele, ukulalela kuphela okuhlanganiswe nokukhangisa. I-Apple nezinye izinsizakalo ezincintisanayo zinalelisu lebhizinisi ayijabulisi futhi bafuna ukuthi iSpotify iyeke ukunikeza okuhlukile kwamahhala kwensizakalo. Kodwa-ke, iSpotify izivikela ngezimpikiswano ezisemthethweni.
Umkhulumeli wakwaSpotify uveze ukuthi i-Apple iphinde inikeze umculo wamahhala nge-iTunes Radio futhi izohlinzeka ngomculo wamahhala owengeziwe ngomsakazo omusha we-Beats 1 Ngomculo osakazwe ngale ndlela, i-Apple izokhokha abashicileli imali encane kakhulu kune-Spotify. Okhulumela iSpotify uJonathan Prince wengeze okulandelayo:
Sikhokhisa kukho konke ukulalela ngakunye, okuhlanganisa izilingo zamahhala namarediyo omuntu amahhala. Lokhu kuhlanganisa cishe u-70% wenzuzo yethu iyonke, njengoba bekuhlala kunjalo.
Amagama asekuqaleni kwesihloko ayadukisa impela uma bekhuluma ngamaphesenti "enzuzo" ngoba ngokwaso sonke isiqephu sendatshana kumayelana namaphesenti "emali engenayo" okuwumehluko omkhulu.
Kulungisiwe, ngiyabonga. Ngamafuphi, kuyisabelo senani elenziwe ngokubhaliselwe okukhethiwe.