Adam Kos I-Instagram ayikakapheli, empeleni ayiphelile, kepha abantu abaningi bakhathele. Wayishiya ngokoqobo inhloso yakhe yasekuqaleni ngazo zonke izindlela, futhi ikhula ibe izilinganiso ezinkulu, ezingase ziphazamise abaningi kakade. Ngaphezu kwalokho, kuya ngokuya kuba nzima ukuthola "eyakho" kunethiwekhi.
Kwake kushiwo nge-Snapchat ukuthi noma ubani oneminyaka engaphezu kwe-30 wayengenalo ithuba eliningi lokuqonda ukusebenza kwayo, futhi ikakhulukazi ukuqondiswa yizimiso nemithetho yayo. Namuhla, ngeshwa, lokhu kuyasebenza naku-Instagram, okungenzeka ukuthi yisizukulwane Z kuphela esingaqonda. Phela, bayakwazi lokhu ku-Meta, yingakho bengakopishi kuphela i-Snapchat eshiwo ngenhla, kodwa ne-TikTok futhi. Futhi lapho begxila kakhulu kuhlelo lokusebenza, kuba ngcono. Kanjani ngobani.
Kungaba njalo okuthakaselayo
U-Vratislav Holub Isiqalo esihle
Kwakungu-Okthoba 6, 2010, lapho uhlelo lokusebenza lwe-Instagram luvela ku-App Store. Ungakwazi ukubonga i-Instagram kanye ne-Hipstamatic (esivele isondele ekufeni) ngokusakazwa kwezithombe zeselula. Akekho ofuna ukuthatha isikweletu ngakho, ngoba bekuwuhlelo lokusebenza oluhle kakhulu ngaleso sikhathi. Phela, esikhathini esingaphansi konyaka ikhona, ikwazile ukufinyelela abasebenzisi abayizigidi ezingu-9.
Igalari yezithombe
Kwathi uma uhlelo lokusebenza selutholakala ku-Google Play kusukela ngomhla ka-April 3, 2012, abasebenzisi abaningi be-iPhone babekhathazeke ngekhwalithi yokuqukethwe. Ngemuva kwakho konke, umhlaba onamagatsha we-Android awuzange unikeze ama-photomobiles anjalo, ngakho-ke amandla e-ballast ayekhona. Kodwa lokhu kwesaba kwakungenasisekelo. Ngokushesha ngemva (ngo-Ephreli 9), uMark Zuckerberg umemezele uhlelo lokuthola i-Instagram, okuyinto ekugcineni eyenzeka futhi le nethiwekhi yaba yingxenye ye-Facebook, manje i-Meta.
Kungaba njalo okuthakaselayo
Amaya Toman Izici ezintsha
Kodwa-ke, i-Instagram iqale yachuma ngaphansi kobuholi be-Facebook, njengoba izici ezifana ne-Instagram Direct zafika, ezivumela ukuthi izithombe zithunyelwe kubasebenzisi abakhethiwe noma iqembu labasebenzisi. Kwakungasadingeki ukuthi kuxhunyanwe ngamaposi kuphela. Kunjalo, isinyathelo esikhulu esilandelayo kwaba ukukopisha Snapchat Stories. Abaningi bakugxekile lokhu, kodwa kuyiqiniso nje ukuthi i-Instagram yandisa lesi sitayela sokushicilela okuqukethwe futhi yafundisa abasebenzisi ukuthi bakwenze kanjani. Noma ubani ofuna ukuphumelela kunethiwekhi akufanele nje amukele izindaba, kodwa futhi azidale.
Izici ezihleliwe ze-Instagram
Ekuqaleni, i-Instagram yayimayelana nokuthatha izithombe kuphela, futhi ikufomethi engu-1:1. Lapho amavidiyo efika nokukhishwa kwale fomethi, inethiwekhi yaba mnandi kakhulu ngoba yayingasabopheli kangako. Kodwa ukugula okuyisisekelo kwakuwushintsho encazelweni yokuhleleka kokuthunyelwe kusukela kulokho ngokwesikhathi kuya kulokho ngokwe-algorithm ehlakaniphile. Ingamela indlela oziphatha ngayo nokuxhumana ngayo kunethiwekhi futhi ikwethule okuqukethwe ngokufanele. Ngalokho, kukhona ama-Reels, isitolo, amavidiyo emizuzu engu-15, okubhaliselwe okukhokhelwayo, futhi ngokuqinisekile khumbula ukwehluleka kwe-IGTV.
Kungaba njalo okuthakaselayo
Ngeke kube ngcono
Ngenxa yokuthambekela kweTikTok, i-Instagram nayo isiqalile ukukhomba ividiyo ngaphezulu. Kangangoba abaningi baqala ukukhathazeka ngokuba khona kwezithombe kunethiwekhi. Kungakho inhloko ye-Instagram, u-Adam Moseri, kudingeke ukuthi ayenze ibe semthethweni memezela, ukuthi i-Instagram iyaqhubeka nokubala ezithombeni. Leyo ngqondongqondo ye-algorithm ishintshele komunye umqondo wokwethula okuqukethwe, ovame ukufaka phakathi okuqukethwe ongakubuki ngempela, kodwa ucabange ukuthi ungaba nentshisekelo kukho.
Uma nawe ungakuthandi lokhu, asinazo izindaba ezinhle kuwe. UZuckerberg ngokwakhe uthe inkampani ihlela ukusunduza lezi zikhala ezinconywe ubuhlakani bokwenziwa nakakhulu. Ngokuhamba kwesikhathi, ngeke uthole noma yini oyithandayo ku-Instagram, kodwa lokho i-AI ecabanga ukuthi ungaba nentshisekelo kukho. Manje kuthiwa i-15% yokuqukethwe okubonisiwe, ekupheleni konyaka ozayo kufanele ibe ngu-30%, futhi okuzokwenzeka ngokulandelayo umbuzo. Kuphambene ncamashi nalokho abasebenzisi abakufunayo, kodwa bona ngokwabo cishe abazi ukuthi yini ebafanele. Kodwa kuthiwani ngalokho? Yekela. Ukukhononda akusizi. I-Instagram ifuna ukuba yi-TikTok eyengeziwe, futhi akekho umuntu ongakusho lokho.
