Petr Škuta Namuhla, i-Apple Watch ifana nezingubo zokufaneleka. Ngokugxila kwabo kwezempilo, bazihlukanise ngokusobala futhi banesikhundla esibalulekile emakethe. Lokhu bekungenjalo esikhathini esidlule, futhi ikakhulukazi i-Apple Watch Edition kwaba iphutha elikhulu.
Umqondo wokwenza iwashi wazalelwa ekhanda likaJony Ive. Nokho, abaphathi bebengahambisani nhlobo namawashi ahlakaniphile. Izingxabano ezimelene nazo ziphathelene nokushoda "kohlelo lokusebenza olubulalayo", okungukuthi uhlelo lokusebenza olungathengisa iwashi ngokwalo. Kodwa u-Tim Cook wawuthanda umkhiqizo futhi wawunikeza ukukhanya okuluhlaza ngo-2013. Obengamele lo msebenzi kuwo wonke kwakunguJeff Williams, manje, phakathi kwezinye izinto, oyinhloko yethimba lokuklama.
Kungaba njalo okuthakaselayo
David Hanak Zisuka nje, i-Apple Watch yayinomumo ongunxande. U-Apple uqashe uMarc Newson ukuthi apholise ukubukeka nomuzwa wokusetshenziswa kubonwa ngokwawo. Wayengomunye wabangane baka-Ive futhi esikhathini esidlule wayesevele eklame amawashi amaningana anomklamo ongunxande. Wabe esehlangana neqembu likaJony nsuku zonke futhi wasebenza ngewashi elihlakaniphile.
Izoba ngeyani i-Apple Watch?
Ngenkathi umklamo usakhiwa, isiqondiso sokumaketha sagijimela emibonweni emibili ehlukene. UJony Ive ubone i-Apple Watch njengesesekeli semfashini. Ngakolunye uhlangothi, abaphathi benkampani babefuna ukuguqula iwashi libe isandla esinwetshiwe se-iPhone. Ekugcineni, womabili amakamu avuma, futhi ngenxa yokuvumelana, kwakhululwa okuhlukile okuningana ukuze kuhlanganiswe yonke i-spectrum yabasebenzisi.
I-Apple Watch ibitholakala enguqulweni "ejwayelekile" ye-aluminium, ngensimbi, kuya kuHlelo lokubuka olukhethekile, olwakhiwe ngegolide le-18 carat. Kanye nebhande leHermès, labiza cishe imiqhele eyizinkulungwane ezingama-400. Akumangalisi ukuthi waba nobunzima ekutholeni amakhasimende.
Izilinganiso zabahlaziyi bangaphakathi bakwa-Apple zikhulume ngokuthengiswa kwamawashi afinyelela ezigidini ezingama-40. Kodwa okwamangaza abaphathi uqobo ukuthi kudayiswe okuphindwe kane futhi ukuthengisa akufinyelelanga ku-10 million. Nokho, ukudumala okukhulu kwakuyinguqulo ye-Watch Edition.
I-Apple Watch Edition njenge-flop
Kwathengiswa amashumi ezinkulungwane zamawashi egolide, futhi ngemva kwamasonto amabili isithakazelo kuwo sashabalala ngokuphelele. Konke ukuthengisa kwakunjalo ingxenye yegagasi lokuqala lomdlandla, kulandele ukwehla kuye phansi.
Namuhla, i-Apple ayisanikezi lolu hlobo. Yakhala ngaso leso sikhathi ngochungechunge 2 olulandelayo, lapho yathathelwa indawo inguqulo ye-ceramic engabizi kakhulu. Noma kunjalo, i-Apple ikwazile ukukhipha i-5% ehloniphekile yemakethe eyayisetshenziswa ngaleso sikhathi. Sikhuluma ngengxenye okuze kube manje osekuhlale kuyo amabhrendi aphambili njenge-Rolex, Tag Heuer noma i-Omega.
Ngokusobala, ngisho namakhasimende acebe kakhulu ayengenaso isidingo sokuchitha imali eningi ocezwini lobuchwepheshe oluzophelelwa yisikhathi ngokushesha futhi lube nempilo yebhethri engabazekayo. Phela, uhlelo lokugcina olusekelwayo lwe-Watch Edition i-watchOS 4.
Kungaba njalo okuthakaselayo
Manje, ngakolunye uhlangothi, i-Apple Watch ithatha ngaphezu kwe-35% yemakethe futhi ingelinye lamawashi ahlakaniphile aziwa kakhulu. Ukuthengisa kuyanda ngokukhishwa ngakunye futhi umkhuba cishe ngeke ume ngisho nesizukulwane sesihlanu esizayo.
Umthombo: IfoniArena
Igolide, kodwa ama-crackers ashibhile. Ama-electronics wabathengi. Angicabangi ukuthi umuntu ocebile ngempela angazihlazisa ngokuza enkampanini "ngekhamera yedijithali". Lokho kungaba yinqaba ehloniphekile? Ingabe lokho kufana nokuya ku-Fabia Ball endlini ye-opera?