Adam Kos Ngakho-ke ungacabangi ukuthi ungabuka lonke uchungechunge lwamamuvi ku-Apple TV+. U-Apple usanda kumemezela ukukhululwa kwe-documentary entsha ebizwa ngokuthi, The Sound of 007, ezogxila emlandweni omangalisayo weminyaka engamashumi ayisithupha yomculo owawuhambisana nefilimu ngayinye emayelana nalo menzeli odume kakhulu onelayisense lokubulala. Kepha ku-Apple, lesi kungaba yisinyathelo esibalulekile.
I-documentary izokhishwa ngo-Okthoba ngonyaka ozayo ngesikhathi seminyaka engu-60 kaJames Bond, ngoba ifilimu ethi Dr. Nokho, yabona ukukhanya kosuku ngo-1962. Izoba idokhumenti ekhethekile ku-platform ye-Apple TV+, ekhiqizwe yi-MGM, i-Eon Productions kanye ne-Ventureland. Umculo udlala indima ebalulekile efilimini, hhayi kuphela umculo ohambisana nawo, kodwa nomculo wesihloko. Kulowo mculi okukhulunywa ngaye, ukuhlanganyela engomeni yefilimu kwakuwudumo olucacile kodwa futhi kwaba isikhangiso esithile.
Kungaba njalo okuthakaselayo
Asikho isikhathi sokufa
Phakathi nalolu bhubhane, i-Apple, kanye nezinye izinkundla zokusakaza ezifana neNetflix, zadlala ngothando ngokuthenga ifilimu entsha ethi Asikho Isikhathi Sokufa nokwenza itholakale kwababhalisile. Kodwa-ke, ngenxa yentengo ephezulu i-MGM eyayifuna ifilimu, yonke imizamo yehlulekile. I-MGM yayifuna amaRandi ayizigidi ezingu-800, i-Apple icabange ukukhokha izigidi ezingu-400. Ngaphezu kwalokho, isithombe sizoba seplatifomu okwesikhashana, isikhathi esingangonyaka owodwa.
Isimo samamuvi sihlukile nge-Apple TV+ kunalokho esikuwo ngochungechunge. I-Apple izikhiqizela yona yodwa futhi yenza kahle impela. Kodwa-ke, uzothola amafilimu asekuqaleni ambalwa kakhulu endaweni yesikhulumi. Kakade i-blockbuster enkulu yesizini edlule, okungukuthi ifilimu iGreyhound, Apple ithengwe isilungile. Wayikhokhela amaRandi ayizigidi ezingu-70, kanti izindleko zaziyizigidi ezingu-50. Kodwa-ke, u-Sony, oyikhiqizile, wayesaba ukuthi ifilimu ngeke yenze imali ezinkundleni zemidlalo yeshashalazi phakathi nobhubhane, ngakho-ke wathatha lesi sinyathelo. Kwaba okufanayo nangefilimu ethi In the Beat of the Heart, okungukuthi owawina iSundance Festival, lapho u-Apple wakhokha izigidi ezingu-20. Kulula ukukhokhela into eqediwe kunokuhlanganyela ekudalweni kwayo.
Isiphambano sendalo yasekuqaleni
I-Apple TV+ ayinawo amagama amaningi aqinile. Khona-ke, uma othile ofana no-James Bond evela kumenyu yesikhulumi, kuzoheha abantu abaningi ngokusobala. Kuthiwani ngeqiniso lokuthi ngeke kube ifilimu kodwa "nje" enye idokhumentari yomculo. Phela, inkundla inikeza eziningi kakhulu zazo, futhi zibuye zibaluleke ngokufanele ngekhwalithi yazo (isb. Indaba Yabafana Beastie, uBruce Springsteen: Incwadi Eya Kuwe, I-Velvet Underground, 1971 noma uBillie Eilish: Umhlaba Kancane Lufifi).
Kodwa-ke, i-Apple kuze kube manje inake okuqukethwe kwayo kwasekuqaleni, okungukuthi okuqukethwe okungatholakali kwenye indawo ngenye indlela. Okuhlukile mhlawumbe kuphela i-Snoopy egqwayizayo futhi ngokunokwenzeka ukusebenzisana okuthile no-Oprah Winfrey. Mhlawumbe inkampani iyaqonda ukuthi ayikwazi ukuheha isibukeli ngokuqukethwe kwangempela futhi kufanele izame inhlanhla ngalawo magama awaziwa umhlaba wonke. "Ukwehluleka" kweplathifomu kuze kube manje kusamile futhi kuwela kuphela eqinisweni lokuthi awutholi lutho ngaphandle kokukhiqizwa okulinganiselwe kwenkampani njengengxenye yokubhaliselwe.
