Vala isikhangiso

Esitolimendeni sanamuhla sochungechunge lwethu olujwayelekile emicimbini emikhulu yezobuchwepheshe, sizophinda sikhulume nge-Apple. Kulokhu sizokhumbula kafushane usuku lapho ukuthengisa okuyisithonjana manje kwe-Macintosh yokuqala ebizwa ngokuthi "1984" kwasakazwa ngesikhathi se-Super Bowl.

1984 (1984)

Ngomhla zingama-22 kuMasingana, 1984, isikhangiso senganekwane sango-1984 sasakazwa endaweni ye-Orwellian evela esitudiyo somqondisi ka-Ridley Scott bekufanele sikhuthaze i-Macintosh yokuqala. I-Super Bowl kwaba ukuphela kwesikhathi lapho isikhangiso senziwa ngokusemthethweni (yayenze okokuqala ngqa ngokungekho emthethweni ngenyanga edlule esiteshini sikamabonakude e-Twin Falls, e-Idaho, futhi yayibonakala ngezikhathi ezithile ezinkundleni zemidlalo yeshashalazi ngemva kokudlala kweSuper Bowl). “I-Apple Computer izokwethula iMacintosh ngoJanuwari 24. Futhi uzobona ukuthi kungani i-1984 ingeke ibe ngu-1984," izwi esikhangisweni libhekiselwe kunoveli yehlelo "1984" kaGeorge Orwell. Kepha bekungenele futhi indawo ibingeke ifike ku-Super Bowl nhlobo - ngenkathi uSteve Jobs enomdlandla ngalesi sikhangiso, wabe eseyi-CEO yakwa-Apple uJohn Sculley kanye namalungu ebhodi awazange abelane nalo mbono.

Isikhangiso sidalwe ngu-Chiat\Day, ngekhophi ka-Steve Hayden, umqondisi wezobuciko ka-Brent Thomas kanye nomqondisi wobuciko ka-Lee Clow. Izentengiselwano zango-1984 zaklonyeliswa, ngokwesibonelo, kuma-Clio Awards, emkhosini weCannes, ngeminyaka yawo-2007s zangena ehholo lodumo le-Clio Awards, kwathi ngo-XNUMX lamenyezelwa njengentengiso ehamba phambili eyake yasakazwa e-Super Bowl.

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