Vala isikhangiso

Bathi izinto ezihamba phambili zimahhala. Kodwa ingabe iyasebenza futhi uma i-albhamu entsha ye-Irish band U2 iku-iPod yakho ngokuthanda kwakho, futhi ungenayo indlela yokuyikhipha? Esihlokweni sanamuhla, sizokhumbula kafushane ukuthi i-Apple yanikeza kanjani abasebenzisi i-albhamu ye-U2 yamahhala ngokwethembeka okuhle, kodwa ayizange ithole ukuphakanyiswa okumile.

Ukusebenzisana kuka-Apple nebhendi i-U2 bekungeyona into entsha. Isibonelo, inkampani yasebenzisa iculo leqembu lesi-Irish elithi Vertigo njengeculo lesikhangiso se-iTunes, futhi i-Apple iphinde yeseka umculi u-Bon Vox's charity Product (RED). Ngaleso sikhathi, wayematasa emisebenzini ehlobene nemizamo yokuqeda igciwane lesandulela ngculazi kanye nesifo sengculazi esihlobene emazweni ase-Afrika.

Okunye ukusebenzisana ne-U2, lapho u-Apple athembisa khona impumelelo enkulu, ngoSepthemba 9, 2014, umzamo waba nika i-albhamu yeqembu kubalimi bama-apula. Ngemuva kokuthi abasebenzisi be-iTunes abangaphansi kuka-1% belande i-albhamu mahhala ngosuku lokuqala, i-Apple ivele iyiphoqe kubasebenzisi ngokuyidawuniloda ngokuzenzakalelayo emishinini yabo. Imiphumela emibi emibi kakhulu yayingakabiphi. Indlela engajwayelekile (futhi eyishwa) yokusabalalisa i-albhamu entsha yavele yagxekwa ngabasebenzisi kanye nabezindaba. I-Washington Post iqhathanise isinyathelo sika-Apple sokusabalalisa ugaxekile, kuyilapho abahleli bomagazini i-Slate bezwakalisa ukukhathazeka kwabo ngokuthi "umbandela wokuba ne-albhamu awuseyona imvume nentshisekelo, kodwa intando yomphakathi." Abaculi nabo bakhulume, ngokusho kwabo ukuthi ukusatshalaliswa kwamahhala kwehlise inani lomculo.

Ukubukeka kwama-iPod kushintshile ngokuhamba kweminyaka:

Ukwengezwa okungamukelekile kumtapo wolwazi we-iTunes ekuqaleni bekunenkinga eyodwa enkulu - i-albhamu ayikwazanga ukususwa ngendlela evamile. Abasebenzisi bekumele baqalise inguqulo yedeskithophu ye-iTunes futhi bafihle i-albhamu ohlwini oluthengiwe. Kwaze kwaba ngemva kwesonto, ngoSepthemba 15, lapho i-Apple yethula khona ikhasi elinikezelwe ukususa i-albhamu, itshela amakhasimende ukuthi: “Uma ufisa ukukhishwa kwezingoma ze-U2’s of Innocence emtatsheni wakho wezincwadi womculo we-iTunes nasekuthengeni i-iTunes, ungakhetha. noma ufuna ukususa. Uma i-albhamu isikhishiwe ku-akhawunti yakho, ngeke isatholakala ukuthi ilandwe futhi njengokuthenga kwangaphambilini. Uma kamuva unquma ukuthi uyayifuna i-albhamu, kuzodingeka uyithenge futhi.” waxolisa. Ngemva kokuqaphela ukuthi uma umsebenzisi efuna i-albhamu ngemva komhla ziyi-13 kuMfumfu kuzomele ayikhokhele, ikhasi libuze: "Ungathanda ukususa Izingoma Zobumsulwa ku-akhawunti yakho?". Ngezansi kombuzo kuvele inkinobho ethi "Susa i-albhamu". Umphathi we-U2 u-Bono Vox kamuva wathi ubengazi ukuthi i-albhamu izodawunilodeka ngokuzenzakalelayo emitatsheni yolwazi yabasebenzisi.

Ngasekupheleni kwalo nyaka kushicilelwe incwadi ethi Bono's memoirs, lapho lo mculi, phakathi kokunye, ebuyela ezindabeni ngale albhamu. “Ngiyawamukela umsebenzi ogcwele. Hhayi uGuy O, hhayi u-Edge, hhayi u-Adam, hhayi uLarry, hhayi uTim Cook, hhayi u-Eddy Cue. Bengicabanga ukuthi uma singavele sibeke umculo wethu phambi kwabantu, mhlawumbe bangakhetha ukuwulalela. Hhayi impela. Njengoba omunye ohlakaniphile abhala ezinkundleni zokuxhumana: 'Ngivuke ekuseni ngathola uBono ekhishini lami ephuza ikhofi lami, egqoke ingubo yami yokugeza futhi efunda iphephandaba lami.' Noma kancane kancane: I-albhamu yamahhala ye-U2 inenani elingaphezulu," kusho umculi encwadini.

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