UMikhal Marek Eminyakeni embalwa edlule, kube nezindatshana eziningi ku-inthanethi mayelana ne-Apple elahlekelwa ukubusa kwayo isikhathi eside kwemakethe yesistimu yokusebenza yamaselula ivuna i-Android. Ngempela, i-iOS ye-Apple ayiseyona inkundla yeselula ehamba phambili, okuholela ezingozini eziningi futhi abanikazi bamasheya baya besaba ngokutshalwa kwezimali kwabo. Ingabe i-Apple kufanele isabele ekuthuthukisweni okubi futhi isebenzise ezinye izinyathelo? Inkampani akufanele icabangele ushintsho oluhle kunqubomgomo yentengo
Ukubusa kwemakethe kuhlala kungukhiye, futhi lokhu kuyiqiniso eliphindwe kabili endabeni yezinhlelo zokusebenza. Kunzima futhi kuyabiza konjiniyela bezinkampani zangaphandle ukudala izinhlelo zokusebenza, imidlalo namasevisi ezinkundla eziningi ezahlukene. Ngakho-ke izogxila kumdlali omkhulu kunabo bonke emakethe. Uma abathuthukisi bekhiqiza isofthiwe yekhwalithi eyanele, amandla aleyo nkundla ayakhula. Yini ebaluleke kakhulu ku-smartphone kunohlelo lokusebenza? Ngaphezu kwalokho, isofthiwe ethengiwe ibophezela amakhasimende ohlelweni oluthile lokusebenza. Noma ubani othenge izinhlelo zokusebenza nemidlalo ye-iOS ngemali eningi nakanjani uzongabaza kakhulu ukuguqulela kwenye inkundla. Uma umhlinzeki wesistimu yokusebenza "egqashuka" futhi ezuza amandla emakethe futhi ngaleyo ndlela athole umusa wabathuthukisi, kunzima kakhulu ukulwa nembangi enjalo. Isibonelo esikhanyayo yiMicrosoft namandla ayo amangalisayo eminyakeni yamashumi ayisishiyagalolunye yekhulu leminyaka elidlule. Ingabe i-Apple yenza iphutha ngokukhathalela kuphela imali engenayo hhayi isabelo semakethe? Emakethe yekhompiyutha yomuntu siqu, i-Apple isivele yenze leli phutha kanye, futhi isuka esikhundleni sokuba ngumsunguli ovelele, izibeke esikhundleni somdlali ongasemuva.
I-Android ne-iOS ziphethe imakethe yamaselula yomhlaba wonke, kanti lezi zinkundla ezimbili zibalwa ngesabelo esikhulu esingu-90%, ngokusho kwemibiko ye-IDC. Ngaphezu kwalokho, bobabili laba baholi bayaqhubeka nokukhula, kuyilapho umncintiswano ulahlekelwa. I-IDC yenkampani ibike ngemiphumela yekota yesithathu yalo nyaka, futhi izinombolo ezishicilelwe azizange zibajabulise abanikazi bamasheya benkampani ye-Cupertino. Ngokusho kwe-IDC, i-Android ilawula u-75% wemakethe kanti i-Apple ne-iOS yayo ingu-15% kuphela. I-Apple yenza kahle kakhulu emakethe yasekhaya yase-US, lapho njengamanje inesabelo esingamaphesenti angama-34 uma iqhathaniswa namaphesenti angama-53 e-Android. Nokho, kunomehluko omkhulu ekukhuleni kwawo womabili amapulatifomu. I-Apple yenze kahle kakhulu, futhi i-iOS yayo inyuse isabelo sayo sisuka ku-25% saya ku-34% eminyakeni yamuva. Kodwa-ke, i-Android iphinde yaphinda kabili isabelo sayo esikhathini esifanayo kuya ku-53%. Lokhu kukhula okukhulu kwezinkundla ezimbili ezinkulu kudalwe ikakhulukazi ukuwa kwabaqhudelana phambili njenge-RIM, iMicrosoft, iSymbian nePalm.
Abalandeli abaningi be-Apple baphikisa ngokuthi i-Android ayinakubalwa njengengxenyekazi eyodwa. Ngemuva kwakho konke, lolu hlelo lukhona ezinguqulweni eziningi ezahlukene, ezinezakhiwo eziningi ezahlukene kanye nenani elikhulu lamadivayisi ahlukene. I-Google ayikwazi ukunikeza bonke abasebenzisi isibuyekezo senguqulo entsha yesistimu, futhi kwenzeka izimo ezihlekisayo kakhulu. Ifoni ye-Android ijwayele ukubuyekezwa kuphela ibe inguqulo "entsha" yesistimu uma ingentsha futhi enye inguqulo isivele itholakala. Lokhu kuhlukaniswa kwenza ngisho nohlelo lokusebenza oluncane lube yinkinga enkulu konjiniyela, futhi kunzima ukufeza ukusebenza okuhle kuwo wonke amadivayisi. Ngaphezu kwalokho, inzuzo evela ku-Android Google Play incane kakhulu, futhi konjiniyela lesi sitolo sohlelo lokusebenza asiyona neze i-terno enkulu. Abasebenzisi be-iOS bachitha izikhathi eziningi kusofthiwe kunabanikazi bedivayisi ye-Android. Ngakho-ke, onjiniyela abaningi basancamela i-iOS futhi bathuthukise izinhlelo zokusebenza zale sistimu. Kodwa ingabe lokhu kuzoba njalo esikhathini esizayo esiseduze?
U-Apple wayehlale efuna ukwenza amafoni namathebulethi e-premium kuphela. Izikhulu zakwa-Apple zithi zifuna kuphela ukwenza izinto ezizosetshenziswa zona ngokwazo ngothando. Ubufakazi bokuthi i-Apple ayifuni nje ukuthengisa imikhiqizo eshibhile, isibonelo, i-iPad mini kanye nentengo yayo. Cishe abantu abayisigidigidi sebevele banama-smartphone namathebulethi. Nokho, kunabanye abantu abampofu abayizigidi eziyizinkulungwane ezingu-6 emhlabeni, futhi abakayithenga le mishini. Ngokunengqondo, bazokhetha uhlobo olushibhile, futhi lokhu kuvula ithuba elikhulu le-Samsung namanye amabhrendi amakhulu, aphansi kakhulu. Uma i-Apple ibashaya indiva laba bantu abayizigidi eziyizinkulungwane eziyi-6, ingabe i-iOS isazoba uhlelo “olukhulu” ngisho neminyaka eyi-10?
Abathuthukisi abaningi ngeke banqume ukuthi le noma lelo sistimu yokusebenza "ipholile" ngokwanele. Bazodala isoftware yomholi wemakethe. Inzuzo enkulu ye-Android yikhono lokwanelisa zonke izendlalelo zamakhasimende. Ngalolu hlelo lokusebenza, ungathenga ithoyizi lepulasitiki lemiqhele embalwa kanye nama-smartphones asezingeni eliphezulu njenge-Samsung Galaxy S3.
Amakhasimende amaningi asathembekile ku-Apple. Bajabulela ikhwalithi yezitolo zohlelo lokusebenza, ubulula obumangalisayo bokuthenga okuqukethwe kwamadivayisi wabo, futhi mhlawumbe nokuxhumana okukhulu kwayo yonke imikhiqizo yalo mkhiqizo. I-iCloud, isibonelo, iyithuluzi elinamandla kakhulu elingakabi nawo umncintiswano ogcwele. Kodwa-ke, i-Google ithuthuka kuzo zonke izinhlangothi nge-Android yayo, futhi ingase ihlangane maduze ne-Apple ngisho nasezindaweni lapho isantengantenga khona. I-Google Play iyathuthukiswa kancane kancane, inani lezinhlelo zokusebenza liyakhula, futhi izimfuno zekhwalithi kubathuthukisi ziyakhula. Kukhona futhi usongo olukhulu emakethe yethebhulethi evela e-Amazon kanye nesitolo sayo, esibukeka sisihle kakhulu futhi sibonakala sisebenza. Ngakho-ke, ingabe isikhundla esingenakunyakaziswa se-iOS sisongelwa ngokuzayo?
Njengonjiniyela, kufanele ngisho ukuthi ubugebengu ku-Android busezingeni kangangokuba sivame ukuba ocingweni mayelana nokuthi singamosha isikhathi sethu ngenguqulo ye-Android nhlobo...
Kunjalo. Kungashiwo ukuthi ukuphanga ku-Android kufinyelela ku-80%, kuyilapho ku-iOS kuphela ama-20%. Ngakho 4:1. Ngamanye amazwi, kuyinzuzo engu-4x ngaphezulu konjiniyela ukuthuthukisa uhlelo lokusebenza lwe-iOS. Uma kwenzeka i-Android izoba nokubusa okunjalo emakethe ukuthi izodlula inani lamadivayisi we-iOS izikhathi ezinhlanu, khona-ke kungabhekwa ukuthi i-Android iyona ezuzisa kakhulu, noma ekhangayo kakhulu, uma uthanda, uhlelo lokusebenza. Kuze kube yileso sikhathi, wonke umthuthukisi uzokwazi ukuthola ukuthi iyiphi inkundla enenzuzo enkulu kuye.
Ngaphezu kwalokho, kungaba kuhle ukuhlukanisa ukuthi labo basebenzisi bavelaphi. Kuhle uma i-Android ishaya i-iOS e-Afrika, e-Asia, e-Latin America, lapho amandla ezezimali kanye nokuzimisela ukukhokha kuzoba nguziro. Amashumi ambalwa ezigidi zabasebenzisi emazweni acebile anele ukuthi athathe isinqumo kimina. Isib. e-Oktoberfest yalo nyaka, ngibone ama-iPhones enabantu abaningi, lawo amanye amandla okuthenga.
Kubhalwe kahle kodwa ngicabanga ukuthi isigaba sesi-3 ukusuka ekugcineni kufanele siphethe uphawu lombuzo…
Imibandela emibili kuphela enquma ukukhetha kwenkundla (eyinhloko) yentuthuko (yezohwebo): Ukuthuthuka kalula (inkundla ehlanganisiwe, i-SDK yekhwalithi, ukusekela konjiniyela, umphakathi) kanye nenzuzo (inani lokuthengisa hhayi okulandiwe). Futhi i-AppStore ayinakho ukuncintisana kulokho - ihadiwe Ehlanganisiwe, isofthiwe nesiteshi sokukhokha. Kuyini iphuzu uma kunabasebenzisi be-Android abaningi ngo-3x uma bekhokha ngama-50x ngaphansi kwe-iOS.
Okuhlukile izinhlelo zokusebenza/amaklayenti ewebhu mahhala - kukhona intshisekelo ekungeneni okukhulu kakhulu phakathi kwabasebenzisi. Ngakho-ke izinhlelo zokusebenza zamabhange, izinkundla zokuxhumana nezinye cishe zizoba ku-Android kuqala, kodwa leyo imodeli yebhizinisi ehlukile futhi umthuthukisi cishe uzothola inani elinqunyiwe kuklayenti noma kunjalo ukwenza izinguqulo ezintathu ze-Android, iOS kanye ne-WM8 ngesikhathi esifanayo. isikhathi. Namuhla, nokho, i-Apple ilawula imodeli yebhizinisi lezentengiselwano (ukuthengisa izinhlelo zokusebenza zeselula ngqo kukhasimende) ngokuphepha impela
Kufana ngokuphelele nabathuthukisi begeyimu "abakhulu" abanquma phakathi kwe-Xbox/PS ne-PC. Yebo, inkundla ye-PC ithengiswa ngokuphindwe izikhathi ezingu-50, kodwa ikhonsoli ine-hardware efanayo, i-SDK kanye nezinga eliphansi kakhulu lobugebengu. Abashicileli begeyimu banqumele abasebenzisi lokhu kudala, futhi okuphambili kakhulu (i-Assassin's Creed, i-Red Dead Redemption, i-GTA 5) akukho nhlobo ku-PC noma ngokubambezeleka futhi akuthuthukisiwe kakhulu. Futhi kuzoba okufanayo (esikhathini esizayo esiseduze) nge-iOS.
Ukuze kungabonakali ukuthi i-Google noma i-Samsung kuzodingeka ikhokhele abathuthukisi abakhethiwe ukuze benze "okukhethekile" kubo, okuzosebenza kuphela kumadivayisi ambalwa anokwakhiwa kwakamuva kwe-Android, kodwa kuzoba ngowabo futhi kuzoba. kube "uhlelo lokusebenza olubulalayo" i-AppStore enamashumi namahhala.
Imibandela emibili kuphela enquma ukukhetha kwenkundla (eyinhloko) yentuthuko (yezohwebo): Ukuthuthuka kalula (inkundla ehlanganisiwe, i-SDK yekhwalithi, ukusekela konjiniyela, umphakathi) kanye nenzuzo (inani lokuthengisa hhayi okulandiwe). Futhi i-AppStore ayinakho ukuncintisana kulokho - ihadiwe Ehlanganisiwe, isofthiwe nesiteshi sokukhokha. Kuyini iphuzu uma kunabasebenzisi be-Android abaningi ngo-3x uma bekhokha ngama-50x ngaphansi kwe-iOS.
Okuhlukile izinhlelo zokusebenza/amaklayenti ewebhu mahhala - kukhona intshisekelo ekungeneni okukhulu kakhulu phakathi kwabasebenzisi. Ngakho-ke izinhlelo zokusebenza zamabhange, izinkundla zokuxhumana nezinye cishe zizoba ku-Android kuqala, kodwa leyo imodeli yebhizinisi ehlukile futhi umthuthukisi cishe uzothola inani elinqunyiwe kuklayenti noma kunjalo ukwenza izinguqulo ezintathu ze-Android, iOS kanye ne-WM8 ngesikhathi esifanayo. isikhathi. Namuhla, nokho, i-Apple ilawula imodeli yebhizinisi lezentengiselwano (ukuthengisa izinhlelo zokusebenza zeselula ngqo kukhasimende) ngokuphepha impela
Kufana ngokuphelele nabathuthukisi begeyimu "abakhulu" abanquma phakathi kwe-Xbox/PS ne-PC. Yebo, inkundla ye-PC ithengiswa ngokuphindwe izikhathi ezingu-50, kodwa ikhonsoli ine-hardware efanayo, i-SDK kanye nezinga eliphansi kakhulu lobugebengu. Abashicileli begeyimu banqumele abasebenzisi lokhu kudala, futhi okuphambili kakhulu (i-Assassin's Creed, i-Red Dead Redemption, i-GTA 5) akukho nhlobo ku-PC noma ngokubambezeleka futhi akuthuthukisiwe kakhulu. Futhi kuzoba okufanayo (esikhathini esizayo esiseduze) nge-iOS.
Ukuze kungabonakali ukuthi i-Google noma i-Samsung kuzodingeka ikhokhele abathuthukisi abakhethiwe ukuze benze "okukhethekile" kubo, okuzosebenza kuphela kumadivayisi ambalwa anokwakhiwa kwakamuva kwe-Android, kodwa kuzoba ngowabo futhi kuzoba. kube "uhlelo lokusebenza olubulalayo" i-AppStore enamashumi namahhala.
Ngihlotshaniswe nemikhiqizo ye-Apple ngandlela thile kusukela kuma-90s wekhulu leminyaka elidlule, futhi into kuphela engiyidingayo ku-Apple esikhathini esizayo ukuthi igcine inqubomgomo yayo yekhwalithi engaxegi. Khona-ke kuyoba okwanele uma igcina inani layo lemakethe endaweni ethile ezinkampanini eziyikhulu zokuqala. Okusele kuyinkinga yabanikazi bamasheya, kodwa hhayi yabasebenzisi abajwayelekile.
Ngihlotshaniswe nemikhiqizo ye-Apple ngandlela thile kusukela kuma-90s wekhulu leminyaka elidlule, futhi into kuphela engiyidingayo ku-Apple esikhathini esizayo ukuthi igcine inqubomgomo yayo yekhwalithi engaxegi. Khona-ke kuyoba okwanele uma igcina inani layo lemakethe endaweni ethile ezinkampanini eziyikhulu zokuqala. Okusele kuyinkinga yabanikazi bamasheya, kodwa hhayi yabasebenzisi abajwayelekile.
Ngakolunye uhlangothi, kungani usebenzisana nabantu abayizigidi eziyizinkulungwane ezingu-6 abafuna ifoni eshibhile, kodwa nakanjani ngeke bathenge izinhlelo zokusebenza? Iningi labantu engibaziyo livele lichofoze emabunzini abo uma kukhulunywa ngokukhokhela isicelo, yingakho bekhetha i-Android, lapho kulula khona ukuthola yonke into eceleni.
Ngimangele ngokweqiniso ukuthi onjiniyela bachitha isikhathi sabo nge-Android futhi bakhulula uhlelo lokusebenza oludala lwe-Android mahhala. Akamfanele. Mina ngokwami nginedivayisi ye-Android futhi akukho okungikhuthazayo noma okungiphoqayo ukuthi ngikhokhele noma yini, kuyilapho nge-iOS ngijabula kakhulu ukukhokhela izinhlelo zokusebenza ezithile nezinhle futhi ngilinde ukuthuthuka okwengeziwe. Ngenxa yalokho, angisebenzisi kakhulu i-Android, futhi lokho kungenxa yezinhlelo zokusebenza eziku-iOS, ezihlala zisezingeni elingcono, futhi angikwazi ukuthola eziningi ku-Android ngenye indlela.
Ngesitayela sayo, i-Apple ayikwazi ukubala ngobuningi bomhlaba uma kukhulunywa ngocingo njengoba injalo, kepha isengaba inombolo yokuqala phakathi kwama-TOP Smartphones okungezona nje ezezingcingo, futhi mhlawumbe ingakhomba kancane phakathi, lapho imodeli endala iphumelele kancane. Ngokuyisisekelo, imodeli eyaziwa kusukela kudeskithophu izophindwa. Ngaphezu kwalokho, i-Apple inomkhiqizo oyifunayo, obhekwa njenge-Mercedes, ongeke washo ngisho nasesimweni semikhiqizo ye-TOP evela kwezinye izinhlobo.
Ngiyavumelana nalokhu okulotshwe lapha. Nakuba uhlelo lwethu lokusebenza luthengiswa kakhulu ku-Android, lokhu mhlawumbe kungenxa yemakethe ethize (i-Czech Republic).
Kodwa okuwukuphela kwento engicasulayo njengonjiniyela we-iOS indawo yokuthuthukisa ngokwezifiso kanye nokuvunyelwa kohlelo lokusebenza, ngezinye izikhathi okubuhlungu kakhulu. Kwesinye isikhathi ngiba nomuzwa wokuthi abathuthukisi basengaphansi ngandlela thile kubasebenzisi be-Apple. Kodwa izinto ziba ngcono muva nje.
Uma i-Apple ibinikeza i-iPhone 4 ngama-euro angu-250 kanye ne-iPhone 4S ngama-euro angu-450, izoba namakhasimende amaningi amasha. Angikwazi ukukhiqiza i-iPhone 5 ngenani elanele futhi amamodeli amadala abiza kakhulu, ngakho-ke awafanele ngisho nokuthenga.
Manje iphokophele ekutheni i-Apple izoba nesabelo esingu-5 kuye ku-8% kuma-smartphones, okufana nendlela enayo cishe u-6% kumakhompyutha.
Ngingumlandeli omkhulu we-Apple, kodwa umqondo wokuthi ngingakhokha izinkulungwane ze-15 ngefoni awunangqondo ngokuphelele. Hhayi ngoba ngingenazo, kodwa ngoba nje ibonakala ingaphezu kocingo. Uma i-iPhone ibiza cishe izinkulungwane eziyishumi, umuntu angacabanga ngayo. Ngiyenqaba i-Android ngoba angiyithathi njengesistimu yekhwalithi. Ngakho-ke ngisele ne-WP, esebenzisekayo futhi ebukeka kahle. Ngiya eLumia kulokhisimusi.
Njengokudla kokucabanga, i-athikili ilungile, kepha iphansi kancane. Kakade ekuqaleni kwe-athikili, kukhona igrafu okuvela kuyo ngokusobala ukuthi thina noma abanikazi bamasheya be-Apple akudingeki sikhathazeke ngesabelo semakethe se-iOS. Igrafu engenhla ibonisa ukuthi isabelo semakethe siye sahlala sinjalo ezingxenyeni ezimbalwa zokugcina futhi sekuyisikhathi eside sikhula. Kuyiqiniso ukuthi i-Android ikhula ngokushesha, kodwa inzuzo, ikhwalithi namandla e-AppStore yabathuthukisi kuseyinto ekhuluma ngokucacile nge-Apple futhi izoba isikhathi eside. Igrafu iphinde ikhombise ukuthi i-iOS ibingakaze ibe yinkundla ebusayo…
Uma kungenjalo, kuMnu. Dfxxfd: Isabelo semakethe ye-Apple kumakhompiyutha sasivele sizungeze i-10,5% engxenyeni yokuqala yalo nyaka futhi sisakhula (ngokungafani nezinye), futhi lezi izinombolo ngaphandle kwe-iPad.