Amaya Toman Isabelomali senkonzo entsha yokusakaza ye-Apple kuthiwa singamadola ayizigidi eziyinkulungwane, kodwa imibuthano ethile isiqala ukungabaza ukuthi iyimali etshalwe kahle ngempela nokuthi okuqukethwe kuzothakazelisa ababukeli. Kubonakala sengathi u-Tim Cook umele okuqukethwe okupholishelwe kahle futhi okulungile, kodwa umbuzo uwukuthi ingabe lokho kupholisha kuzophazamisa ukukhanga kwezithameli.
Ngesikhathi uTim Cook ebuka idrama yenkampani yakhe ethi Vital Signs esikhathini esingaphezu konyaka odlule, waba nenkinga ngalokho akubona. Indaba emnyama, eyingxenye yokuphila komuntu we-hip-hopper uDkt. I-Dre, equkethwe, phakathi kwezinye izinto, izigcawu ezine-cocaine, imibuthano ethokozisayo noma izikhali. “Kunodlame kakhulu,” kusho u-Cook etshela uJimmy Iovine we-Apple Music. Ngokusho kwakhe, ukukhulula i-Vital Signs emhlabeni kwakungabuzwa.
Ngemuva kokuphawula kukaCook nge-Vital Signs, u-Apple kwadingeka akwenze kucace ukuthi bafuna imibukiso yezinga eliphezulu egcwele izinkanyezi, kodwa abafuni ubulili, inhlamba noma ubudlova. Amanye amapulatifomu, afana ne-HBO noma i-Amazon, ayengesabi izingqikithi ezibukhali, izigcawu kanye nezinkulumo, ezifana ne-Netflix, idrama yakhe yamahlaya yasejele i-Orange i-New Black, lapho kungashodi khona ubulili, inhlamba, izidakamizwa nobudlova. ukuthandwa okukhulu emhlabeni wonke.
Ngokuka-Preston Beckman, owayengumqondisi wezinhlelo kwa-NBC nakuFox, nokho, ngokusakaza udlame noma ubulili bobulili obufanayo, into enkulu i-Netflix ebeka engcupheni yokuthi umbukeli oqaphela kakhulu uzokhansela ukubhalisa kwakhe (esikhundleni sokumane abukele imibukiso engafaneleki), kuyilapho. Kungenzeka ukuthi u-Apple umbukeli onjalo anganquma ukumjezisa ngokungathengi omunye wemikhiqizo yakhe.
U-Apple ubambezele ukusakazwa kohlelo kabili, ngokusho komunye wabakhiqizi abakhulu, kungalindelwa ukubambezeleka okwengeziwe. U-Cook utshele abahlaziyi ngoJulayi ukuthi ubengakakwazi ukuchaza ngezinhlelo zakhe zaseHollywood, kodwa unomuzwa omuhle kakhulu ngalokho u-Apple angakunikeza esikhathini esizayo. IHollywood iwukhiye wesu le-Apple. Inkampani yeCupertino izama ukukhulisa ububanzi bezinsizakalo zayo kanye nemali engenayo kubo. Lezi zinsizakalo azihlanganisi kuphela ukusebenza kwe-App Store, izinkokhelo zeselula noma i-Apple Music, kodwa futhi nokwanda okuhleliwe emanzini embonini yezokuzijabulisa.
U-Apple uthenge imibukiso engaphezu kweshumi nambili esikhathini esidlule, ngaphandle kokushoda kwamagama ezinkanyezi. Nokho, ngenxa yezinguquko zabasebenzi nokuqukethwe, izinhlelo eziningi manje zibambezelekile. U-Zack Van Amburg no-Jamie Erlicht, ababambe iqhaza ochungechungeni oludumile oluthi Breaking Bad, nabo bafuna ukuthi uhlelo lwabo lugunyazwe ngu-Eddy Cue no-Tim Cook. Uchungechunge luka-M. Night Shyamalan olumayelana nombhangqwana owashonelwa ingane yabo encane nalo lwaludinga ukugunyazwa. Ngaphambi kokuvuma ngekhanda kumuntu othokozisayo ongokwengqondo, i-Apple yenza isicelo sokuqeda iziphambano endlini yabalingiswa abakhulu, ngoba ayifuni ukukhombisa izifundo zenkolo noma zezepolitiki emibukisweni yayo. Iqiniso, ngokusho kwe-Wall Street Journal, ukuthi okuqukethwe okuyimpikiswano akuyona indlela eya empumelelweni - njengoba kufakazelwa uchungechunge olungenacala njenge-Stranger Things noma I-Big Bang Theory. Ngenxa yokuthi u-Messrs Cue no-Cook abafuni ukukhiqiza imibukiso enokuqukethwe okuyimpikiswano akusho ukuthi babuka i-Teletubbies noma i-Sesame Street kuphela, bavuleke. UCue ungumlandeli we-Game of Thrones, u-Cook uthanda i-Friday Night Lights kanye no-Madam Secretary.
Igalari yezithombe
I-Apple ngokuqinisekile ayesabi ukutshala imali emibonisweni enentshisekelo kuyo futhi inikele ngamanani aphezulu kubo kuneNetflix noma i-CBS. Kodwa futhi akesabi izinguquko ezinhlelweni ezithengiwe - ngokwesibonelo, washintsha iqembu ekuqaliseni kabusha kwe-Spielberg's Amazing Stories. Isisekelo sesu lokusakaza le-Apple sabekwa cishe eminyakeni emithathu edlule, lapho kwakukhona ukuqagela mayelana nokutholwa kwe-Apple kwe-Netflix, inkampani yaseCupertino icabange ukwethula i-cable TV yayo futhi abaphathi bayo bahlangana nabaphathi baseHollywood. U-Apple uzame ukungena endabeni ngokujule ngangokunokwenzeka futhi athole ukuthi ubani ophumelelayo kule ndawo nokuthi kungani.
Iseva ye-Gizmodo iphawule ukuthi ibhizinisi lokubonisa lihlukile ekusebenzeni kwe-App Store noma ukukhangisa kwe-iPhone, lapho isimo sengqondo sobuhlanya se-Apple senza umqondo owengeziwe ngemva kwakho konke. Izinsizakalo zokusakaza bukhoma ziphumelele kakhulu okwamanje, ngenxa yokuthi zivumela ababukeli ukuthi bafinyelele okuqukethwe okukhethekile ngaphandle kokumisa i-cable TV. Ngakolunye uhlangothi, i-Apple inamandla amakhulu okuphumelela kulo mkhakha, kodwa isimo sayo sengqondo sokulondoloza isivele siyenza ibe imbangi abanye abangayesabi kangako.
Umthombo: The Wall Street Journal, Gizmodo
Ukuhlolwa okujwayelekile kwe-neo-Marxist. Ngaphezu kwakho konke, akufanele sithukuthelise, sithuse noma sicasule muntu. Iqiniso lokuthi lokhu kwenza noma ibuphi ubuciko bulahlekelwe incazelo, ngoba buchaze imingcele lapho kungafanele buhambe khona, abufiki kubo. Zimayelana nomhlaba wothingo. Kodwa izwe elinjalo alikaze libe khona futhi ngeke libe khona. Futhi angimfuni kanjalo. I-Apple yinkampani engenaluzwela kakhulu, kodwa yenza imikhiqizo emihle kakhulu. Ngeshwa.