UFiliphu Novotny U-Apple umise konke ukuthengisa esitolo se-inthanethi se-Apple eRussia ngoLwesibili. Isizathu siwukuguquguquka okusendle kwe-ruble, okwenza imakethe yaseRussia ingalindeleki ezinkampanini zakwamanye amazwe. I-Apple iphendule ngokushintshashintsha kwe-ruble ngesonto eledlule ngokunyusa intengo yokuthengisa ye-iPhone 6 ngekota.
ULwesibili, Disemba 16, okwamanje, bekuwusuku lokugcina kumakhasimende aseRussia lapho ayekwazi ukuthenga i-iPhone 6 noma ezinye izimpahla esitolo esisemthethweni se-inthanethi se-Apple. Ngaleso sikhathi, inkampani yaseCalifornia yavala ngokuphelele i-e-shop. Umkhulumeli we-Apple u-Alan Hely umemezele ukuthi isizathu salokhu kuthutha "ukuhlaziywa kabusha kwamanani" futhi waxolisa ngokungatholakali emakethe yaseRussia. Nokho isitatimende asishongo ukuthi isitolo singavulwa nini.
Isizathu sokuvalwa kwebhizinisi laseRussia ngokusobala ukwehla okubukhali kwe-ruble, okuqhubeka kuncipha kulezi zinsuku. Ukwehla kwenani lakho uma kuqhathaniswa nedola noma i-euro ngosuku olulodwa ngezinye izikhathi kufinyelela kumaphesenti angamashumi amabili. IBhange Elikhulu LaseRussia lizame ukuguqula lo mkhuba ngokwandisa kakhulu inzalo ngamaphesenti angu-6,5, kodwa lesi sinyathelo esikhulu sakwazi ukulawula ukuwa kwe-ruble izinsuku ezimbalwa kuphela. Amaphephandaba omhlaba akhuluma ngesimo sezimali esibi kakhulu eRussia kusukela kwaba nenkinga yomnotho kanye nokuqothuka okwalandela ngo-1998.
I-ruble engazinzile ngokuqondakalayo ikhathaza izinkampani zakwamanye amazwe ezenza ibhizinisi noma ezithengisa izimpahla zazo eRussia. Kuze kube manje, inkinga yaseMpumalanga izibonakalise ikakhulukazi ekuzimiseleni ukutshala izimali emazweni asathuthuka kanye nasemakethe kawoyela nezinye izimpahla. Nokho, kuleli sonto, isimo singase sibe sibi nakakhulu ngokombono waseRussia.
Akukhona nje nge-Apple ngokwayo, nakuba imikhiqizo yayo inenani elingokomfanekiso kakhulu lesigaba esiphakathi nesiphezulu saseRussia. Ngokusho kwabanye abahlaziyi, ngokusika imakethe yaseRussia, i-Apple ingavula indlela yezinye izinkampani ezifanayo. "Noma yini oyiholayo eRussia ngama-ruble izoza kuwe ngamadola noma ama-euro ngamanani anciphe kakhulu, ngakho kufanele kube yintshisekelo yezinkampani zobuchwepheshe ezifana ne-Apple ukuphuma eRussia," wamemezela Andrew Bartels, umhlaziyi e-Massachusetts-based Forrester Research, weseva Bloomberg.
Ngesikhathi esifanayo, ezinyangeni ezedlule, iRussia yayiyizwe lapho, ngokwesibonelo, ama-iPhones amasha ayengatholakala kwelinye lamanani aphansi kakhulu eYurophu. Eminyakeni embalwa edlule, isimo sasihluke ngokuphelele. Ngenxa yalokho, ukuthengiswa kweRussia kwaphindeka kabili futhi i-Apple yazuza i-$ 1 billion. Kodwa-ke, lesi simo ngokusobala asisavumi ngokwanele ukuthi inkampani yaseCalifornia iqhubeke nokunikeza imikhiqizo yayo emakethe yaseRussia eyingozi.
Uyazi ukuthi lokhu kuyasebenza nasezitolo zezitini nodaka?
I-Apple ayinazo izitolo zezitini nodaka eRussia.
Hhayi-ke, uma ungithembisa, Vladimir Vladimirovich, ukuthi ngeke unamathisele insimu yami enhle ye-cherry, ngizokumemela endlini yami ukuze uthole ama-schnapps ami enziwe ekhaya bese sizoya ku-istil ndawonye. Iso lasePrague lishaqekile
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