Ondrej Holzman I-Apple ehlobo eledlule ulahlekelwe yicala lasenkantolo, okwakumayelana nokwenyusa ngokungeyikho intengo yezincwadi ze-e-book, kodwa kuze kube manje kwakungadingeki akhokhe isenti ngakho. Kepha manje izinto ziyahamba futhi ummangali ufuna i-Apple ikhokhe imali efinyelela ku- $840 wezigidi…
USteve Berman, omele abathengi kanye nezifundazwe ezingama-33 zase-US ezithintekayo kuleli cala, uthi abathengi kudingeke ukuthi basebenzise enye imali engu-$280 ngemva kokwethulwa kwe-iPad ne-iBookstore ukuze bathenge ama-e-books. Kodwa-ke, ngokusho kukaBerman, ukubuyisela umonakalo ngale mali akwanele, inkampani yaseCalifornian kufanele ikhokhe izikhathi ezintathu. Yilokho kanye azobe ekucela ezinkantolo ezizayo.
Imodeli ye-ejensi i-Apple esetshenziswe nabathengisi be-e-book abambalwa ikhuphule amanani edola ngamaphesenti angu-14,9, ngokusho komunye wofakazi baka-Apple. I-Apple ikhokhise u-$9,99 ngencwadi ngayinye esikhundleni sika-$12,99 ovamile lapho i-Amazon ithengisa ngayo ama-e-books. Lelo phesenti lingasho u-$231 wezigidi zomonakalo, kodwa ngokusho kukaBerman, ocaphuna ufakazi wakhe, isazi sezomnotho saseStanford, ukukhuphuka kwamaphesenti kuphezulu kakhulu - 18,1%, ngesamba semali engu-$280 million.
UBernan uzobe esecabangela ukuthi i-Apple izokhokha imali ephindwe kathathu yaleyo mali ngemva kwecala ukuze imali ihlukaniselwe kahle phakathi kwezifundazwe ezihlukahlukene namakhasimende amangalela i-Apple. Uma ngabe iJaji uDenise Cote linqume ngempela ngaleyo ndlela, ngeke kube yinkinga kakhulu ku-Apple, ngoba amaRandi ayizigidi ezingu-840 ayingxenye yephesenti kuphela yezimali ezigciniwe zayo kusukela ekupheleni konyaka odlule.
Icala lezincwadi ze-elekthronikhi belidonsa kanzima kusukela ehlobo langonyaka odlule. Kusukela lapho, i-anti-monopoly ihlale ihlaselwa USuperintendent Michael Bromwich, i-Apple enayo izinkinga ezinkulu futhi ekugcineni abekho emasontweni amabili edlule yiNkantolo Yokudlulisa Amacala imisiwe okwesikhashana.
Inqubo entsha yasenkantolo, lapho kufanele kubalwe khona isinxephezelo i-Apple okufanele iyikhokhe, ihlelelwe uMeyi walo nyaka.
Ngiqonda kahle ukuthi uma umqulu ovela ebhikawozi elilodwa ubiza imiqhele emi-3 esitolo esisodwa, kufanele ngifune enkantolo ukuthi futhi ubize imiqhele emi-3 kuso sonke isitolo, ngaphandle kwalokho ingabe akulungile?
Angiyiqondi kahle impikiswano nakuba ngifunde zonke izihloko okungenzeka ngazo. Angiqondi ukuthi kungani i-Apple kufanele ikhokhe isinxephezelo kumakhasimende. Noma ngabe i-Apple ibeka amanani ku-$30 incwadi ngayinye, akekho ophoqa abantu ukuthi bathenge incwadi, akunjalo? Uma bafuna incwadi engu-$9,99, bavumele bathenge i-Kindle. Kuzodingeka ukuthi ikhokhe isinxephezelo ngohlelo lokusebenza ngalunye oludayisiwe oludalelwe i-Android futhi olwemali encane noma lwamahhala.
Angazi, angiyiqondi. Esikhundleni sokuthi i-US ijabule ngokuba nenkampani enjalo yezobuchwepheshe ekhokha izintela eziphezulu, bazoqhubeka nokuphonsa izinduku ngaphansi kwezinyawo zabo. Kungenxa yalokhu ukuthi izimali kanye nezimali zidluliselwa ezindaweni zentela. Uma bephatha i-Apple nezinye izinkampani njengalabo ababakhokhela imali yokuziphilisa, wonke umuntu ubengajabula. Kodwa babaphatha njengebhange lentela elishibhile, ngakho ungamangali ukuthi banemali nezinye izimpahla ezigcinwe kwezinye izifundazwe.
Nokho, kalula nje, i-Apple yasebenzisa ithuba lokusebenzisa ithebhulethi yayo eyodwa lapho yethula i-iPad (ngaleso sikhathi yayinegunya elilodwa) futhi yavumelana nabashicileli abahlukahlukene ukuthi banyuse amanani ezincwadi. Mhlawumbe sengathi bonke ababhaki bazitshela ukuthi umqulu uzobiza i-50 CZK. Lesi sinyathelo sasimelene ngqo ne-Amazon nge-Kindle, eyayingenayo ithebhulethi (umfundi kuphela). Obunye ubufakazi kufanele kube ukuthi i-Apple inqabele izicelo zokuba nesixhumanisi sokuthenga futhi izinkokhelo nge-appstore kufanele zisetshenziswe, ngakho kufanele ukhokhele okuqukethwe uhlelo lokusebenza olukunikeza ama-30% we-Apple. Lesi sinyathelo futhi siqondiswe ngqo e-Amazon - bheka ukuqhubeka kwenkantolo. (Ukuze singamangali lapho i-Apple isikhokhisa ukuthi siphequlule i-inthanethi)
Abashicileli bancamela ukuvuma icala enkampanini ye-Apple ngoba kwakusho izinhlawulo ezincane kubo.
I-Apple ayikhokhi lutho e-US ngoba ikhathalela i-US futhi ifuna ukukhulisa inzuzo (njengezinye izinkampani - kungani ingeke ikhiqize e-US ngenye indlela, kwesokudla).
Futhi umthetho nomthetho kufanele kusebenze kuwo wonke umuntu ngokulinganayo. Hhayi ukuthi i-Apple izothola ushwele ku-Obama ngokukhwabanisa nokukopisha kwayo kanti i-Samsung ngeke.
iqiniso lokuthi i-apula lalino-monopoly akufanele lithathwe njengephutha. kungani kufanele kusolwe i-apula ngokuba nentuthuko engcono kunabanye? kufanele ngabe balinde kuze kube yilapho i-samsung ikopisha eminyakeni embalwa njenge-iphone nalapho bevuma ukuthengisa ama-ebook nge-amazon?
kuze kufike ku-30% we-apula, le ncwadi ibiza kakhulu njenge-Amazon futhi abasebenzisi bakhokhele ukulamula kuphela. Kulungile, mhlawumbe lokhu akulungile, kodwa noma kunjalo, akekho owaphoqa laba bantu. bebengathatha u-$3 banyathele esitolo sezincwadi esiseduze bathenge leyo ncwadi yakudala. kodwa abantu base-USA bayavilapha futhi banethezekile ngakho bancamela ukukhokha imali eyengeziwe.
iqiniso lokuthi bavimbele izixhumanisi kwenye i-eshop esicelweni alilungile, kodwa kufanele bajeziselwe lokhu kakhulu. kodwa nalapho kancane ngenxa yokuthi abathengisi baphinde basebenzisa i-apula eyodwa lapho babethengisa khona izincwadi zabo futhi basebenzisa i-appstore ukusabalalisa uhlelo lwabo lokusebenza, ngakho-ke baqashe okuthile e-apula futhi kufanele bakhokhe.
Angazi, kimina kubukeka sengathi umhlaba wonke uphenduka ubheke phansi. wonke umuntu wahlulela wonke umuntu ngawo wonke ama-bullshit. kuyanengeka.
njengekhasimende lokugcina, uma ngithenga okuthile esitolo abangenakho kwenye indawo, noma abanakho ngezinketho ezilinganiselwe, kusafanele ngilindele inani eliphakeme. Futhi uma isitolo sesibili ngandlela thize sihlakanipha futhi siqala ukunikeza into efanayo eshibhile ngamasevisi afanayo, ngeke ngihambe ngiyomangalela isitolo sokuqala ngokwephula imigomo yokuncintisana nokuba nenqola. Angikwazi nje ukwanelisa lokhu
Yiqiniso, wayengeke asole iqiniso lokuthi wayeno-monopoly. Ngokumhlukumeza ngamabomu, yebo. Iphuzu mayelana nalawo manani ukuthi izikhungo zokushicilela, okufanele ziqhudelane zodwa, zasebenzisana ngokumelene namakhasimende futhi u-Apple wabasiza kulokhu ukuze bazuze. Uma bengavumanga, bebengeke bakwazi ukukhuphula izintengo zama-ebook.
Ukukhokhela okuqukethwe kwesicelo kungafaniswa nokukhokha umkhiqizi wekhompyutha ngokubuka ifilimu ku-inthanethi noma ngengxoxo ngaphansi kwalesi sihloko. Futhi, ngama-iOs, lokhu kungenzeka ngenxa yokuba yedwa kwe-Apple ekuvumeleni izinhlelo zokusebenza ongazifaka kudivayisi yakho. Uma bekunesitolo sezinhlelo zokusebenza esiqhudelanayo lapho bekungenzeka khona ukufaka izinhlelo zokusebenza kuma-iO, lokhu bekungeke kwenzeke.
Uguqule isimo esigabeni sokugcina. Kuqale kube nezimpahla ezishibhile, kwase kuthi i-Apple nabashicileli benza inqola ukuze bakhuphule amanani entengo ebavuna.
Ukubusa kunoma yini ngokuvamile kubi.
Ngakho, empeleni, ngenxa yokuthi othile uziqambela okuthile ukuze azuze yena, sizomjezisa. Lapho i-Intel inikezela ngeprosesa entsha, ibuye ibe nenani elingaphezulu ekuqaleni. Ezincwadini, amakhasimende abesenenketho yokungathengi noma ukuthenga kwenye indawo nangendlela ehlukile. Ngaphezu kwalokho, abathengisi bavumelana nakho!
Ingabe othile esitolo se-inthanethi ubhekisela kwenye indawo lapho ungathenga khona okushibhile ??? Ubulima bani lobu?
U-Apple wayefuna ukungena emakethe ye-e-book. Ngenxa ye-iPad, wayenamandla okuhambisa amanani emakethe ngokuthanda kwakhe. Kodwa ngenxa yalokhu wayedinga ukubambisana kwenkampani enyathelisayo, nayo eyayizokwenza imali ngenxa yalesi sivumelwano sokwenyuka kwamanani okuzenzela. Ngakho-ke "ngempela abathengisi bavumelana nakho" Ngaphezu kwalokho, bekunobufakazi enkantolo bokuthi i-Apple, ngokwesibonelo, yakhohlisa abashicileli ngokuthi uma bengazikhuphuli izintengo zezincwadi zabo, bazokhansela ukufinyelela kwabo ku-appstore kanye ne-iBooks. kanye nezicelo zabo ezikhona.
Yebo, ikhasimende lakhokha ngakho. Ngoba bathenga izincwadi ezinamanani angaphezulu kwa-Apple noma kufanele bathenge idivayisi entsha lapho kusebenza khona imakethe yamahhala.
Kufana nabaqhubi beselula e-Czech Republic. Kungenzeka kanjani ukuthi yonke indawo eYurophu babize amanani aphansi kakhulu? Ngoba opharetha bethu benze isivumelwano futhi, ngokungafani noMnyango WezaseMelika, akekho owajezisa le nqola lapha. Yebo, futhi awukuthandi. Phela wonke umuntu unelungelo lokuzibekela amanani. Hhayi-ke, akuyona i-monopoly yama-opharetha amathathu kuphela, phela ungathuthela phesheya!
Akekho owabaphoqa ku-Appstore, bangathengisa izincwadi ngendlela ekhona. Ngizofaka nezimpahla esitolo sami ngentengo yami futhi kukhona ozozithenga noma ngehlise inani. Yebo ngingaphuma noma ngikhokhe. Noma ikhasimende lizobacindezela ukuthi behlise amanani. Lapho ikhasimende likhokha, yini okufanele uyenze?