UMikhal Marek I-Apple ngokusho izindaba umagazini Okunhlobonhlobo sekusondele ukuqala isigaba esisha ukuze udale okwaso okuqukethwe yividiyo. Inkampani yaseCalifornia izoqala ukuqasha abasebenzi besigaba esisha sokuthuthukiswa nokukhiqiza ezinyangeni ezizayo, okufanele ziqale ukusebenza ngonyaka ozayo. Ngakho-ke i-Apple ingathanda ukuncintisana namasevisi afana ne-Netlix noma i-Amazon Prime enokuqukethwe okukhethekile futhi ngaleyo ndlela isize impumelelo ye-Apple TV yayo.
Akukacaci okwamanje ukuthi i-Apple ihlela ukwenza uhlelo lwe-TV noma, isibonelo, amamuvi nochungechunge. Kuthiwa abasebenzi abagunyaziwe bakwa-Apple sebexoxisana nabamele abaphezulu beHollywood. Babika ngqo ku-Eddy Cu, ophethe izinsiza ze-inthanethi zakwa-Apple.
Umagazini Okunhlobonhlobo uthi imizamo ka-Apple isesekuqaleni, kodwa ukwanda kwentshisekelo ka-Apple endaweni yokukhiqizwa kwe-TV kuthiwa kubonakala ezinyangeni ezisanda kwedlula. Le nkampani kuthiwa ize yathembisa izethulo zabasakazi abathathu abasaziwayo Igiya eliphezulu UJeremy Clarkson, uJames May noRichard Hammond. Kepha laba abathathu bagcina beyitholile i-Amazon ngemuva kokushiya iBritish BBC.
I-Apple ngokuqinisekile inemali eyanele yemizamo enjalo. Kodwa-ke, ukubambezeleka kwe-TV yekhebula ehleliwe, uCupertino angeke akwazi ukuyiqala kuze kube sekuqaleni kuka-2016, ngokusho kwamahemuhemu asakazwa ku-intanethi, kungase kume endleleni yezinhlelo zakhe zokufisa. Kepha i-Apple TV entsha ingafika ekuqaleni kwale nyanga futhi i-hardware yesevisi entsha izovikeleka ngaphambi kwesikhathi.
Kusesekuseni kakhulu ukuqagela ukuthi ziyini izinhlelo ze-Apple zemibukiso yayo. Kungenzeka ukuthi izobanikeza kuphela ngaphakathi kwe-iTunes. Kodwa-ke, ukwethulwa kwe-Apple Music kubonise ukuthi i-Apple ayinayo inkinga yokuboleka ifomethi yezinsizakalo ezincintisanayo. E-Cupertino, bangalungiselela umncintiswano oqondile we-Netflix futhi banikeze isevisi yokusakaza efanayo nge-Apple TV, ukuncintisana iqembu lika-Cook elizofuna ukukhuphuka ngezinhlelo ezikhethekile. Ku-Netflix, ngokwesibonelo, amaqhinga anjalo akhokhelwe ngokuqinisekile, futhi imibukiso efana ne-House of Cards iyinto eheha inani elikhulu lenkonzo.
