Lukáš Čambala
I-Apple Music, insizakalo yokusakaza umculo, isisebenze isikhathi esingaphezu kwamasonto amabili manje, futhi imibuzo isiqala ukuzwakala ngokuthi iyiphi enye indawo i-Apple ezofuna ukunyakazisa amanzi amile futhi ihlose uguquko kwezobuchwepheshe. Ngokwemibiko evela ezinyangeni ezedlule, kubukeka sengathi i-Apple nayo ihlela ukuhlasela imboni ehlobene nayo ngemuva kokuzama ukunqoba imboni yomculo. Inkampani evela eCalifornia cishe izozama ukwenza ushintsho emkhakheni wethelevishini yekhebula esikhathini esizayo esiseduze.
Le nkampani kubikwa ukuthi isivele isesigabeni esithuthukisiwe sezingxoxo neziteshi ze-TV ezihamba phambili e-US, futhi isevisi engafaniswa nohlobo lokusakazwa kwe-TV kufanele yethulwe kulokhu kuwa. U-Apple uxoxisana neziteshi ezifana ne-ABC, CBS, NBC noma Fox, futhi uma konke kwenzeka ngendlela abacabanga ngayo eCupertino, ababukeli baseMelika ngeke besayidinga ikhebula ukuze babukele iziteshi ze-premium. Abakudingayo nje uxhumano lwe-inthanethi kanye ne-Apple TV enamashaneli okubhalisa.
Uma besingangeza amathuba okusakazwa kwe-TV ekusakazeni komculo, sinenhlanganisela ethakazelisa kakhulu, ngenxa yokuthi i-Apple izokwakha ihabhu lemidiya elisebenza ngezindlela eziningi kuwo wonke amagumbi okuhlala. Njengenjwayelo, endabeni yokubhalisela iziteshi ze-TV, i-Apple izothatha ikhomishini engu-30% yokuthengisa, okungaba yinzuzo enkulu enkampanini. Mhlawumbe izinga lenzuzo le-Apple lalingenye yezinkinga, ngenxa yokuthi isevisi efanayo ayizange ivele ngaphambili.
Ngokwezilinganiso zangaphambili, intengo yokubhalisa kufanele isuke ku-$10 iye ku-$40. Kodwa-ke, kunzima ukusho ukuthi i-Apple izokwenza kahle ngokwanele kule ndawo, njengoba inomncintiswano osungulwe eduze kwayo ngendlela yeNetflix, Hulu nabanye.
http://www.apple.com/appletv/showtime/