Vala isikhangiso

Emashumini ambalwa eminyaka adlule, i-Apple ne-IBM bekuyizitha ezingenakulinganiswa ezizama ukuthola isabelo esikhulu kunazo zonke semakethe yamakhompiyutha yomuntu siqu esakhulayo nekhulayo. Kodwa wonke ama-hatchets agqitshiwe futhi lezi ziqhwaga ezimbili zizosebenza ndawonye. Futhi ngendlela enkulu. Inhloso yazo zombili izinkampani wukubusa umkhakha wezinkampani.

"Ukube wakha iphazili, lezi zingcezu ezimbili bezizohlangana kahle," esho mayelana nokuhlanganisa i-Apple-IBM. Ikhodi / ikhodi U-Tim Cook, oyi-CEO yenkampani yaseCalifornia. Nakuba i-Apple inikeza "izinga legolide lamakhasimende," njengoba i-CEO ye-IBM u-Ginni Rometty abiza imikhiqizo ye-Apple, i-IBM ifana nezixazululo zebhizinisi zazo zonke izinhlobo, kusukela kuzinhlelo zokusebenza kuya ekuvikelekeni kuya efwini.

“Asiqhudelani ngalutho. Lokhu kusho ukuthi ngokuhlanganisa sizothola okungcono kunalokhu wonke umuntu ebengakwenza ngabanye,” kuchaza uTim Cook, okuyisizathu sokusayina lo mqhudelwano omkhulukazi. U-Rometty uvumelana neqiniso lokuthi ukubambisana kwalezi zikhondlakhondla ezimbili kuzokwenza kube nokwenzeka ukuxazulula izinkinga eziyisisekelo nezinselele ezilethwa umkhakha wamanje webhizinisi. "Sizoshintsha imisebenzi futhi sivule amathuba izinkampani ezingakabi nawo," u-Rometty uyaqiniseka.

I-Apple ne-IBM bazothuthukisa izinhlelo zokusebenza ezingaphezu kwekhulu ezizofanelana nezidingo ezithile zebhizinisi. Azosebenza kuma-iPhones nama-iPads futhi azofaka ukuphepha, ukuhlaziywa kwedatha yebhizinisi nokuphathwa kwedivayisi. Angasetshenziswa ekuthengiseni, ekunakekelweni kwezempilo, kwezokuthutha, ezamabhange nasekuxhumaneni ngocingo. I-Apple izosungula uhlelo olusha lwe-AppleCare oluqondene ngqo namakhasimende ebhizinisi futhi ithuthukise ukwesekwa. I-IBM izonikela ngezisebenzi ezingaphezu kuka-100 ebhizinisini, ezizoqala ukunikeza ama-iPhones nama-iPads kumakhasimende ebhizinisi kanye nesixazululo esakhelwe ngokwezifiso.

Ukubambisana phakathi kwezinkampani zaseNew York nezaseCalifornia kubalulekile ohlelweni lwe-MobileFirst, i-IBM eyethule ngonyaka odlule futhi eyayifuna ngayo ukuthuthukisa isofthiwe yezinkampani zamaselula. Lesi sinyathelo sizoba negama elisha I-MobileFirst ye-iOS futhi i-IBM izoba namathuba amakhulu nakakhulu okusebenzisa izimali zayo ekuhlaziyeni, idatha enkulu kanye nezinsizakalo zamafu.

Kokubili umgomo ka-Cook no-Rometty uyafana: ukwenza amadivaysi eselula abe ngaphezu kwamathuluzi okuthumela i-imeyili, ukuthumela imiyalezo nokushaya ucingo. Bafuna ukushintsha ama-iPhones nama-iPads bawenze amadivayisi asetshenziselwa izinto eziyinkimbinkimbi kakhulu futhi kancane kancane bashintshe indlela izimboni eziningi ezisebenza ngayo ngenxa yobuchwepheshe.

I-Apple ne-IBM ayikwazi ukukhombisa noma yiziphi izinhlelo zokusebenza ezithile, bathi sizobona ama-swallows okuqala ekwindla, kodwa bobabili abaqondisi abakhulu okungenani banikeze izibonelo ezimbalwa lapho amadivaysi eselula angasetshenziswa futhi azosetshenziswa. Abashayeli bezindiza bangakwazi ukubala izinga likaphethiloli futhi babale kabusha izindlela zendiza ngokusekelwe ezimweni zezulu, kuyilapho ubuchwepheshe buzosiza i-ejenti yomshwalense ekuhloleni izingozi zekhasimende elingase libe khona.

Ngokuvumelana okuqinile, i-IBM izosebenza njengomthengisi wemikhiqizo ye-Apple ezinkampanini, lapho izohlinzeka khona ngezinsizakalo eziphelele nokusekelwa. Kwakungenxa yalokhu lapho i-Apple yalahlekelwa khona, kodwa nakuba umkhakha webhizinisi wawungeyona into ehamba phambili, ama-iPhones nama-iPads athola indlela yawo ezinkampanini ezingaphezu kwamaphesenti angu-92 ku-Fortune Global 500. Kodwa ngokusho kukaCook, lokhu kusese kakhulu. indawo engashiwongo yenkampani yakhe kanye namathuba okunwetshwa okukhulu emanzini ezinkampani makhulu.

Umthombo: Ikhodi / ikhodi, NY Times
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