Isikhethi se-apula Eminyakeni eyisithupha nezinguqulo ezinhlanu zama-iPhone kamuva, umamukeli wekholi ye-prank watholwa futhi waba nelungelo lokuba ngowokuqala ukwamukela ucingo oluvela ku-iPhone yokuqala esidlangalaleni.
NgoJanuwari 2007, XNUMX, usuku okwashintshwa ngalo imboni yeselula, uSteve Jobs wabamba i-iPhone yakhe entsha futhi washayela esinye sezitolo zekhofi ze-Starbucks esiseSan Francisco. "Sawubona, ngingakusiza ngani?" isisebenzi u-Ying Hang Zhang uphendule ngemfudumalo. "Yebo, ngicela uku-oda ama-latte angu-4" Imisebenzi yaphendula, yabe isingeza: “Cha ngiyadlala. Inombolo engalungile, nakhu!
Ngesikhathi imisebenzi ivala ucingo, izethameli ziqhume uhleko. Lokho kungenxa yokuthi bekungewona umdlalo oyimfihlo. Imisebenzi ime esiteji seMoscone Centre, lapho ebeqopha khona umlando ngokwethula i-iPhone yokuqala. Ikholi yomgilingwane eya ku-Starbucks eseduze kwakuyikholi yokuqala eyake yenziwa umphakathi evela ku-iPhone.
Imisebenzi yayivele inocingo no-Jony Ive kanye no-Phil Schiller emizuzwini embalwa edlule, kodwa kwakuyibhizinisi elihlelwe kusengaphambili. Ubufakazi kwakuwukuba khona kwabo bobabili abaphathi be-Apple ezilalelini. Ukuhlolwa kweqiniso kwe-iPhone kwafika lapho Imisebenzi ivula uhlelo lokusebenza lwe-Google Amamephu, icinga i-Starbucks eseduze futhi ishayele inombolo yayo.
Kepha kuZhang, i-barista e-Starbucks, bekuwusuku olujwayelekile. Vele, ubengazi ukuthi u-Apple wethula umkhiqizo omusha, futhi ubengazi nokuthi ubekhuluma noSteve Jobs imizuzwana embalwa.
Iseva fast Company Nokho, walandelela isisebenzi esijabule, wonke umuntu osazi ngokuthi uHana. Eminyakeni eyisithupha kamuva, uHana usasebenza kwa-Starbucks efanayo. “Ngangethukile ngokweqiniso. Angikaze ngizwe ngomuntu o-oda i-latte engu-4 ukuthi ihambe. Angikwazanga nokusabela kulokho, ngangithukile. Kodwa kimi kwakubonakala sengathi wayezama ukuhlekisa. Wayezwakala njengomuntu ohloniphekile,” Uyakhumbula uHana.
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UHana, manje osamamatheka, uyazi ukuthi kwakunguSteve Jobs obeke lokhu kuhleleka okungajwayelekile ngempela. Uthole ekhasimendeni, futhi manje useyaziqhenya ngokuthi lo chwepheshe wezobuchwepheshe ukhethe isitolo sakhe sekhofi. “Amakhasimende avame ukungibuza ukuthi ngiyamazi yini umuntu okhulume noJobs lapha. Ngiyajabula ngokuthi ngithole ithuba lokukhuluma naye. Kusho lukhulu kimina ukuthi ukhethe ikhefi yethu" kuchaza uHana, egqoke iphinifa le-Starbucks eluhlaza. "Abangane bami babemangele futhi banomona," UHana uyaqhubeka, enezela nokuthi wezwa nakubangane bakhe ukuthi kwakufanele amtshele okwengeziwe.
Namuhla, ama-oda amakhulu afanayo (kanye ne-prank), umuntu angase athi, ajwayelekile, ngenxa yabalandeli be-Apple. "Asikaze sithathe i-oda elifana naleli phambilini," kusho uHana "kodwa ngemuva kokusibiza lapha, wonke umuntu uzama ukumkopisha, ngakho-ke abantu babiza futhi ba-oda izinkulungwane zama-lattes."
Imenenja yethilomu, uKimoko Barbour, yazi ngalolu daba ngemuva kwalokho fast Company waba nesithakazelo kule ndaba. “Kwenzeka ngokungahleliwe. Kuyahlekisa ngoba bengingazi nokuthi kwenzeka into enje uze usibize." Kusho uKimoko. "Ngaleso sikhathi, omunye umphathi wangibuza ukuthi ngangiyibonile LEYO vidiyo futhi ngathi, 'Iyiphi ividiyo?' Wagcina engithumelele yona nge-imeyili ngase ngimbonisa uHannah. Lokhu kweza umbuthano ogcwele futhi saqonda ukuthi kungani abantu ba-oda ama-latte angu-4! Ngaphambi kwalokho, samangala nje ukuthi kukhona umuntu onga-oda into efana nalena." kukhumbula umphathi.
Ngesikhathi somhlangano no fast Company UHannah noKimoko babehlezi etafuleni ekhefi yabo futhi uHana ngokuzumayo wabuza: "Kuzothatha isikhathi esingakanani ukwenza ama-latte angu-4000?" UKimoko waphendula ngokushesha ngokubuza ukuthi banalo yini ubisi olwanele, okwabenza bahleka bobabili. Babone ukuthi kuthatha imizuzwana engama-44 ukuqeda i-oda ngalinye. Lokhu kusho ukuthi Imisebenzi kuzomele ilinde amahora angu-48 ngaphambi kokuthi kulungiswe wonke ama-latte angu-4000 - ngaphandle kwekhefu kanye nobisi olwanele - lungalungiswa.
UHana uphethe ngokuthi ukube wayazi ukuthi yiMisebenzi ngabe wamxoxela okunye. Isibonelo, angathanda ukwazi ukuthi wethula ini kusihloko esiyinhloko futhi, njengomlandeli wangempela wakwa-Apple, angabuza ukuthi umkhiqizo omusha (i-iPhone) uzoba nini emakethe. Nokho, angathanda ukwenza isicelo esisodwa kuye ngaphezu kwakho konke: "Bengizomcela ukuthi eze esitolo sethu ukuze ngimenzele isiphuzo esiphelele."
