UFiliphu Novotny Yize inhloko entsha yezokudayisa, u-Angela Ahrendts, eqale ukusebenza e-Apple emasontweni amathathu edlule, kusobala ukuthi usenawo umbono wakhe. Ngokuvumelana ne izindaba iseva 9 ku5Mac izogxila ezicini ezintathu ezibalulekile ezinyangeni ezizayo: ukuthuthukisa ulwazi lwamakhasimende e-Apple Stores, ukusetshenziswa kwezinkokhelo zamaselula kanye nokuthuthukiswa kokudayisa e-China.
Okokuqala nje, singalindela izinguquko ngaphakathi kwe-Apple Stores, ngendlela yezitini nodaka kanye nezitolo eziku-inthanethi. U-Ahrendts usevele ethathe izinyathelo zokuqala mayelana nalokhu futhi uvame ukuvakashela i-Apple Story eduze kwekhaya lakhe elisha laseCupertino. Ngokwenza kanjalo, bazama ukuqonda ngangokunokwenzeka ukwakheka kwezitolo zezitini nodaka ze-Apple futhi bathole izindawo ezingase zithuthukiswe.
Ngokusho kwabasebenzi balezi zitolo ngokwabo, u-Ahrendts unobungane kakhulu, uthembekile futhi uzongena ngokuphelele esikweni le-Apple. Lokhu kuchazwa kwabalingiswa bekukude nokusebenza kumphathi wezitolo wangaphambilini uJohn Browett. Ngokusho kwabadayisi bakwa-Apple Stores, ubegxile kakhulu ohlangothini lwezezimali futhi waze wazizwa engakhululekile ezitolo eziminyene. Iqiniso lokuthi akazange avumelane nesiko lebhizinisi lenkampani ye-Cupertino, kamuva yedwa wavuma.
Ngemva kokuhamba kuka-Browett, ithimba lamasekela-mongameli amathathu lathatha izibopho zakhe, uSteve Cano ephethe izitolo zezitini nodaka, uJim Bean ophethe imisebenzi, no-Bob Bridger ekutholeni indawo yezindawo ezintsha. Nakuba laba ababili bokugcina abaqokiwe bezohlala ezikhundleni zabo, uSteve Cano uzodlulela esikhundleni esisha ngokudayiswa kwamanye amazwe ngokuqondiswa ngabakwa-Ahrendts.
U-Ahrendts uphinde wabeka amandla amakhulu ezinhlokweni zezigaba zokudayisa zaseYurophu naseShayina. U-Wendy Beckmanová kanye no-Denny Tuza bazoba nendawo eyengeziwe yokujwayela izitolo "zangaphandle" zezitini nodaka nezimakethe ngazinye. Ngokusho kwe-9to5Mac, u-Ahrendts ubeka ukubaluleka okukhulu eChina ikakhulukazi, futhi ukuvula i-Apple Stores kulo mkhakha okhulayo wamakhasimende angaba khona kuyinto ebaluleke kakhulu kuyena. I-Apple manje inezitolo eziyishumi kuphela zezitini nodaka e-China, kodwa lelo nani lingakhula ngokushesha ngokuzayo.
Ngokungeziwe ku-Apple Stores yakudala, inhloko entsha yezokudayisa nayo iphethe online. U-Ahrendtsová ufuna ukusebenzisa leli gunya, ngaphambili elalihlotshaniswa nomsebenzi ohlukile, ukuxhuma izitini nezitolo ze-inthanethi eduze kakhulu. Ngosizo lobuchwepheshe obusha, njengesevisi entsha yeselula iBeacon, konke okwenziwa yikhasimende kufanele kushintshe ezinyangeni ezizayo, kusukela ekuxhumaneni nabathengisi kuya ekutholeni umkhiqizo olungile kuya ekukhokheleni nje.
Lezi zinguquko ziza ngesikhathi i-Apple ilungiselela ukwethula inqwaba yemikhiqizo emisha, eminingana yayo endaweni engaziwa. Ngaphezu kwe-iPhone 6, ama-headphone e-iWatch noma ama-Beats ayatholakala. Uma sihlanganisa yonke imibono yezinsuku ezimbalwa ezedlule, singaqagela ukuthi i-Apple izohamba yiphi indlela ezinyangeni ezizayo. Umenzi we-iPhone manje usephendukela emikhiqizweni esesitayeleni, futhi u-Angela Ahrendts (mhlawumbe kanye nabanye ozakwabo abasha) uzoba isixhumanisi esibaluleke kakhulu kulolu hambo olusha.
