Ondrej Holzman U-Tim Cook uhlangane nabanikazi bamasheya okokuqala ngqa endimeni yakhe njenge-CEO, amemezele kubo ukuthi i-Apple ilungiselela imikhiqizo emangalisayo yalo nyaka. Nokho, wayengafuni ukucacisa. Akazange awuphendule umbuzo wokuthi ngabe i-Apple izilungiselela ithelevishini yayo. Kuphinde kwakhulunywa nangenhlokodolobha yenkampani noSteve Jobs.
"Ungaqiniseka ukuthi sisebenza kanzima ukuze sibe nonyaka oyimpumelelo lapho sifuna ukwethula imikhiqizo ezokumangaza," UCook, 51, uthe emhlanganweni waminyaka yonke wabaninimasheya bakwa-Apple. Lo mcimbi ubusekomkhulu lale nkampani eCupertino, eCalifornia, udonse cishe ihora, kanti i-Apple (njengokujwayelekile) ngeke ikunikeze ukuqoshwa kwawo. Ngisho nezintatheli bezingavunyelwe ukuqopha umhlangano, ukusebenzisa amakhompyutha ngesikhathi sawo, noma ukuhlala ehholo elikhulu lapho bekukhona abaphathi abaphezulu bakwa-Apple. Kwalungiselelwa ikamelo eliyisipesheli izintatheli, lapho zazibuka yonke into nge-video.
U-Cook ujoyinwe esiteji yi-Chief Marketing Officer u-Phil Schiller kanye ne-Chief Financial Officer u-Peter Oppenheimer, abaphendule imibuzo cishe isigamu sehora. Amalungu ebhodi lakwa-Apple, okuhlanganisa nowayeyiPhini Likamongameli wase-US u-Al Gore kanye ne-CEO ye-Disney u-Bob Iger, babukele yonke into ngaphambili. Iqembu elincane libe selibhikisha phambi kwebhilidi liphikisana nezimo zabasebenzi basezimbonini zaseChina.
Kulo mhlangano kukhulunywe noSteve Jobs, okuthe ngemuva kwalokho uCook wathatha izintambo zokuphatha le nkampani ngo-Okthoba odlule. "Alukho usuku oludlula ngingamkhumbuli" U-Cook uvumile, ebonga abalandeli ngokuzwelana kwabo. Kodwa-ke, wanezela ngokushesha ukuthi ukudabuka okukhulu okwabusa e-Apple kwaguqulwa kwaba ukuzimisela ukuqhubeka endleleni ebekiwe ngoba yilokho uSteve ayezokufuna.
Ngemva kwalokho, uCook wakhuluma ngezihloko eziyinhloko. Uveze ukuthi ngokubambisana nebhodi, bahlala becabanga ukuthi bangabhekana kanjani nenhlokodolobha ecishe ibe yizigidigidi i-Apple enayo. U-Cook uthe nakuba i-Apple isivele itshale izigidigidi ku-hardware, ezitolo zayo nasekuthengeni okuhlukahlukene, kusele izigidigidi zamaRandi. “Sesichithe okuningi, kodwa ngesikhathi esifanayo kuningi esisasele. Futhi uma sikhuluma iqiniso, kungaphezu kwalokho esikudingayo ukuphatha inkampani. " U-Cook uvumile. Mayelana nokusatshalaliswa kwamasheya, utshele ababekhona ukuthi i-Apple ihlale icubungula isixazululo esingcono kakhulu.
Inkulumo yangena nakuFacebook. Ubudlelwano phakathi kwe-Apple kanye nenkundla yezokuxhumana ethandwayo sebucatshangelwe kaningi muva nje, ngakho-ke u-Cook ubeke yonke into ngombono lapho ebiza i-Facebook ngokuthi "umngane" okufanele u-Apple asebenzisane naye eduze. Ngokufana nalokho ekwenzayo nge-Twitter, eyisebenzise ezinhlelweni zayo zokusebenza.
Khona-ke, lapho omunye wabanikazi bamasheya kaCook, ephendula ukuqagela ngethelevishini entsha ye-Apple, ebuza ukuthi angathanda yini ukubuyisela entsha yakhe, asanda kuyithenga, isikhulu sakwa-Apple savele sahleka futhi senqaba ukuphawula kabanzi ngalolu daba. Kunalokho, weluleka wonke umuntu ukuthi acabangele ukuthenga i-Apple TV.
Njengengxenye yomhlangano waminyaka yonke, abaninimasheya baphinde bazwakalisa ukubeseka bonke abaqondisi abayisishiyagalombili futhi bagunyaza isiphakamiso sokuthi amalungu ebhodi azodinga ivoti elikhulu ukuze aphinde aqokwe. Lolu hlelo luzoze luqale ukusebenza ngonyaka ozayo kodwa kulo nyaka alikho ilungu lomkhandlu elizoba nenkinga njengoba wonke ethole amavoti angaphezu kwamaphesenti angama-80. Ibhodi lika-Apple njengamanje limi kanje: u-Tim Cook, u-Al Gore, uSihlalo we-Intiuit u-Bil Campbell, i-CEO ye-J. Crew uMillard Drexler, uSihlalo we-Avon Products u-Andrea Jung, owayeyi-CEO ye-Northrop Grumman u-Ronald Sugar kanye nowayeyi-CEO ye-Genentech u-Arthur Levinson, owangena esikhundleni ngoNovemba. kasihlalo uSteve Jobs. U-Iger kaDisney naye wajoyina ibhodi ngaleyo nyanga.
U-Tim Cook ngokwakhe uthole ukwesekwa okukhulu, u-98,15% wabanikazi bamasheya bamvotele. U-Cook wethula umqondisi ngamunye futhi wababonga ngomsebenzi wabo omuhle kakhulu. Ekugcineni, waphinde wabonga abatshalizimali. "Siyabonga kubo bonke abebenathi futhi abasithemba yonke leminyaka" U-Cook ungeziwe.
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