Daniel Hruska I-Beats Electronics ingumkhiqizi owaziwayo wama-headphone. Ngokufana ne-Apple, bayakwazi ukudayisela uquqaba imikhiqizo yabo ngentengo ephakeme kakhulu kunaleyo encintisana nabo. Lokhu kuyenza ibe ikhandidethi elihle lokuthola imodeli yebhizinisi efanelekile yokuthengisa umculo ngokubhaliselwe. U-CEO uJimmy Iovine ubelokhu ezama ukwenza lokhu cishe iminyaka eyishumi, kodwa muva nje uthola okungenani impendulo ethile.
Isikhundla sakhe esihle kulebula enkulu kunazo zonke emhlabeni - Iqembu Lomculo Lomhlaba Wonke - singarekhodwa kunothi. Yiqiniso, leli qiniso alisho ngempela impumelelo ka-Iovine. U-Iovine nethimba lakhe bebengakayifaki imininingwane, kodwa ubejabule kakhulu ukukhuluma ngomlando womsebenzi wakhe wamanje. Ngokushesha wavuma ukuthi unesithakazelo ekubhaliseni umculo nangaphambi kokuba aqale ukuthengisa ama-headphone. Ngesikhathi esifanayo, ucabanga ukuthi angakwazi ukudala isevisi engcono kune-Spotify, i-Rhapsody, i-MOG, i-Deezer nezinye izimbangi.
Kwaqala kanjani konke
Ngangihlale nginomuzwa wokuthi okuqukethwe kwethu kwakubalulekile ngempela. Ngesikhathi esifanayo, ngakwazi ukusiza izinkampani ezigxile kwezobuchwepheshe zizihlukanise, kodwa zabona isimo ngendlela ehluke ngokuphelele. Umuntu oyedwa owakwazi ukuzwa ithuba lakhe kwakunguSteve Jobs. Kanjani futhi.
Ngake ngaba nomhlangano noLes Vadasz (ilungu labaphathi be-Intel). Ngangisasebenzisa i-Intescope ngaleso sikhathi. Wayengumuntu olungile, wangilalela ngempela futhi wathi: “Singakusiza. Uyazi, Jimmy, konke okushoyo kuhle, kodwa alikho ibhizinisi elihlala unomphela.”
Ngangiphumile kukho ngokuphelele. Ngafonela inhloko yakwa-Universal ngaleso sikhathi, u-Doug Morris, ngathi, “Sihlukumezekile. Abafuni nhlobo ukubambisana. Abanaso nhlobo intshisekelo yokusika ingxenye yabo kuphaya wethu. Bayajabula lapho bekhona.” Kusukela ngaleso sikhathi kuqhubeke, ngangazi ukuthi yonke imboni yomculo iphokophele kwalasha. Sidinga ukubhalisa. Angikawulahli lo mbono kuze kube namuhla.
Ngo-2002 noma 2003, uDoug wangicela ukuthi ngiye e-Apple futhi ngikhulume noSteve. Ngenza njalo sabe sesiyishaya. Saba abangane abakhulu. Siqhamuke nezinyathelo ezinhle zokumaketha ndawonye - i-50 Cent, i-Bono, i-Jagger nezinye izinto ezihlobene ne-iPod. Senze okuningi ngempela ndawonye.
Nokho, ngangihlale ngizama ukuphusha umbono wokubhalisa kuSteve. Yebo wayengamthandi ekuqaleni. U-Luke Wood (umsunguli we-Beats) wazama ukumkholisa iminyaka emithathu. Okwesikhashana abuke sengathi yebo, bese futhi lokho ne … Wayengafuni ukukhokhela izinkampani zamarekhodi kakhulu. Ngokusobala waba nomuzwa wokuthi ukubhalisa ngeke kusebenze futhi ekugcineni wakuqeda. Kazi u-Eddy Cue uthini ngalokhu, ngine-aphoyintimenti naye maduze nje. Ngicabanga ukuthi uSteve wayezwelana nesiphakamiso sami. Ngeshwa, ukubhalisa akuzange kwenzeke ngokwezomnotho ngoba amalebula abefuna imali eningi kakhulu.
Izinkampani zobuchwepheshe nokubhaliselwe komculo akuhambisani
Ngishaqekile ngendlela abakhiqizi bama-electronics abathengi abahlukumezeke ngayo. Ngifunde nalokhu - ungakha i-Facebook, ungakha i-Twitter, noma ungakha kalula i-YouTube. Uma usuziqalile futhi zisebenza, ziphila impilo yazo, njengoba okuqukethwe kwazo kuqukethe idatha yomsebenzisi. Vele uzigcine. Okubhaliselwe kokuqukethwe komculo kudinga okuthile okwengeziwe. Kufanele uyakhe ngokuphelele futhi uhlale uyithuthukisa.
Kungani bezohluka kwaBeats
Ezinye izinkampani ezibhalisele umculo azikwazi ukukhetha nokunikeza okuqukethwe okulungile. Nakuba besho okuphambene, akunjalo. Thina, njengelebuli yomculo, sikwenzile lokhu. Kukhona cishe ama-rapper amhlophe angu-150 e-US, sikuphathele eyodwa. Sikholelwa ukuthi ukunikezwa komculo okulungile kuyinhlanganisela yezinto zomuntu kanye nezibalo. Futhi kumayelana noma noma.
Njengamanje othile ukuhlinzeka ngezingoma eziyizigidi ezingu-12, umnike ikhadi lakho lesikweletu futhi avele athi "sikufisela inhlanhla". Kodwa udinga usizo oluthile ekukhetheni umculo. Ngizokunikeza uhlobo lomhlahlandlela. Awudingi ukuyisebenzisa, kodwa uzokwazi ukuthi ikhona. Futhi uma uthatha isinqumo sokuyisebenzisa, uzothola ukuthi kungathenjelwa kuyo.
Kungani ukukhiqiza kuwumkhuba omuhle
Ngesinye isikhathi uSteve wangibiza kanje: “Kukhona okuthile okukuwe futhi okufanele ukujabulele ngakho. Uwena kuphela umfana we-software okwazile ukwenza ngempumelelo ucezu lwehadiwe.” Lokho kusho ukuthi sobabili yithi ebesingaxazulula inkinga yokuqukethwe komculo. Ekugcineni, siphumelele kakhulu kulokhu kune-hardware. Uyazi ukuthi kungani ibizwa nangokuthi i-hardware? Ngoba kunzima kakhulu ukukwenza.
