Ondrej Holzman U-Tim Cook waziveza njengomunye wobuso obuyinhloko engqungqutheleni ye-D10, lapho akhuluma khona ngoSteve Jobs, i-Apple TV, i-Facebook noma impi yelungelo lobunikazi. U-Walt Mossberg no-Kara Swisher bazama ukuthola imininingwane ethile kuye, kodwa njengenjwayelo, i-CEO ye-Apple ayizange izitshele izimfihlo zayo ezinkulu...
Engqungqutheleni ye-All Things Digital server, u-Cook walandela u-Steve Jobs, owayevame ukwenza lapho esikhathini esidlule. Kodwa-ke, bekungokokuqala ngqa esihlalweni esibomvu esishisayo se-CEO yamanje ye-Apple.
Mayelana noSteve Jobs
Ingxoxo ngokwemvelo yaphendukela kuSteve Jobs. UCook wavuma ngokusobala ukuthi usuku uSteve Jobs ashona ngalo ngokusobala lwalungolunye lwezibuhlungu kakhulu ekuphileni kwakhe. Kodwa lapho eseluleme ekushoneni umphathi wakhe osemnkantsh’ ubomvu, waqabuleka futhi wakhuthazeka nakakhulu ukuthi aqhubeke nomsebenzi ayewushiyelwe nguMisebenzi.
Umsunguli we-Apple kanye nomboni omkhulu kuthiwa ufundise u-Cook ukuthi isihluthulelo sayo yonke into ukugxilisa ingqondo nokuthi akufanele aneliseke ngokuhle, kodwa kufanele ahlale efuna okungcono kakhulu. “USteve wayehlale esifundisa ukubheka phambili, hhayi okwedlule,” kuphawula uCook, owayehlale ecabangisisa ngezimpendulo zakhe eziningi. “Uma ngithi akukho okuzoshintsha, ngikhuluma ngesiko lakwa-Apple. Ihluke ngokuphelele futhi ayikwazi ukukopishwa. Sinakho kuDNA yethu,” kusho uCook ogqugquzelwe nguSteve Jobs ukuthi azithathele izinqumo futhi angacabangi ukuthi uJobs uzokwenzenjani esikhundleni sakhe. "Angashintsha umqondo ngokushesha ungakholwa ukuthi ubekhuluma okuphambene ngayizolo." kusho isikhulu esiphezulu senkampani yaseCalifornia esineminyaka engamashumi amahlanu nanye mayelana neMisebenzi.
U-Cook uphinde waphawula ukuthi i-Apple izoqinisa ukuvikelwa kwemikhiqizo yayo ekuthuthukisweni, njengoba muva nje ezinye izinhlelo zenzeke ngaphambi kwalokho i-Apple ebingathanda. "Sizokwenza ngcono izimfihlo zemikhiqizo yethu," kusho uCook, owenqabile ukunikeza imininingwane mayelana nemikhiqizo yenkampani yesikhathi esizayo phakathi nenhlolokhono.
Mayelana namaphilisi
UWalt Mossberg ubuze uCook ngomehluko phakathi kwama-PC namathebulethi, okwathi ngemva kwalokho umphathi wakwa-Apple wachaza ukuthi kungani i-iPad ingafani neMac. "Ithebhulethi ingenye into. Iphatha izinto ezingafakwanga yi-PC,” kusho "Asizange sisungule imakethe yama-tablet, sasungula ithebhulethi yesimanje," U-Cook uthe nge-iPad, esebenzisa isingathekiso asithandayo sokuhlanganisa isiqandisi kanye ne-toaster. Ngokusho kwakhe, inhlanganisela enjalo ngeke idale umkhiqizo omuhle, futhi okufanayo kuyiqiniso kumaphilisi. “Ngiyakuthanda ukuhlangana nokuxhumana, ngezindlela eziningi lokho kuyinto enhle, kepha imikhiqizo imayelana nokuyekethisa. Kufanele ukhethe. Uma ubheka ithebhulethi njenge-PC, izinkinga eziningi zesikhathi esidlule zizothinta umkhiqizo wokugcina. " U-Cook utshele uMossberg, intatheli yezobuchwepheshe ehlonishwayo.
Mayelana namalungelo obunikazi
U-Kara Swisher, ngakolunye uhlangothi, wayenesithakazelo esimweni sengqondo sikaTim Cook kumalungelo obunikazi, okuyisihloko sezingxabano ezinkulu futhi kubhekwana nawo cishe nsuku zonke. "Kuyacasula," kusho uCook ngokungananazi, ecabanga isikhashana futhi wengeza: "Kubalulekile kithi ukuthi i-Apple ingabi unjiniyela womhlaba wonke."
U-Cook uqhathanise amalungelo obunikazi nobuciko. "Asikwazi ukuthatha wonke amandla ethu nokunakekela, senze isithombe, bese sibuka othile ebeka igama lakhe kuso." U-Mossberg uphendule ngokuthi u-Apple usolwa ngokukopisha amalungelo obunikazi angaphandle, ngemva kwalokho u-Cook waphendula ngokuthi inkinga ukuthi lawa ngokuvamile amalungelo obunikazi ayisisekelo kakhulu. "Lapha yilapho inkinga iphakama khona ohlelweni lwelungelo lobunikazi," wamemezela. "U-Apple akakaze amangalele muntu mayelana namalungelo obunikazi ayisisekelo esinawo ngoba sizizwa kabi ngawo."
Ngokuka-Cook, amalungelo obunikazi ayisisekelo okufanele yonke inkampani iwanikeze ngokuzibophezela nangokubona kwayo ayinkinga enkulu. “Konke konakale. Ngeke kusivimbe ekusunguleni izinto ezintsha, ngeke, kodwa ngifisa sengathi ngabe le nkinga ibingekho." wengeza.
Mayelana nezimboni nokukhiqiza
Isihloko siphinde saphendukela ezimbonini zaseShayina, okuxoxwe ngazo kakhulu ezinyangeni ezisanda kwedlula, kanti u-Apple usolwa ngokuba nabasebenzi abasebenza ngaphansi kwezimo ezingamukelekile neze. “Sathi sifuna ukuyimisa. Sikala amahora okusebenza abantu abangu-700," UCook uthe, akekho omunye umuntu owenza into efana nale. Ngokusho kwakhe, i-Apple yenza imizamo emikhulu yokuqeda isikhathi esengeziwe, ngokungangabazeki esikhona ezimbonini zaseShayina. Kodwa kunenkinga eyenza kungenzeki ngokwengxenye. “Kodwa izisebenzi eziningi zifuna ukusebenza ngangokunokwenzeka ukuze zithole imali eningi ngangokunokwenzeka onyakeni noma emibili eziyichitha efektri bese ziyibuyisela ezindaweni zazo. wembula uCook osezingeni eliphezulu.
Ngaso leso sikhathi, u-Cook ukuqinisekisile ukuthi u-Apple wanquma eminyakeni eyishumi edlule ukuthi angazikhiqizi zonke izingxenye, lapho abanye bengakwenza kanye naye ngokwakhe. Kodwa-ke, zonke izinqubo zokukhiqiza kanye nobuchwepheshe zidalwe yi-Apple uqobo. Lokho ngeke kushintshe, nakuba u-Mossberg wayebuza ukuthi siyoke sibone yini imikhiqizo engathi 'yakhiwe e-USA'. UCook, njengongqondongqondo wawo wonke umsebenzi, uvumile ukuthi angathanda ukukubona kwenzeka ngelinye ilanga. Njengamanje, kungenzeka ukuthi kubhalwe ngemuva kweminye imikhiqizo ukuthi izingxenye ezithile kuphela ezenziwa e-USA.
Mayelana ne-Apple TV
I-TV. Lesi kusanda kuba yisihloko okuxoxwe ngaso kakhulu mayelana ne-Apple, ngakho-ke kube ngokuqondakalayo ukuthakasela abethuli ababili. Ngakho uKara Swisher wabuza uCook ngokuqondile ukuthi uhlela ukushintsha umhlaba wethelevishini. Nokho, isikhulu sakwa-Apple siqale i-Apple TV yamanje, athi idayiswe angu-2,8 million ngonyaka odlule kanye no-2,7 million kulo nyaka. "Indawo esinentshisekelo kuyo," U-Cook wembula. "Akuwona umlenze wesihlanu etafuleni, nakuba kungelona ibhizinisi elikhulu njengamafoni, ama-Mac, amaphilisi noma umculo."
UMossberg wazibuza ukuthi i-Apple ingaqhubeka nokuthuthukisa ibhokisi kuphela futhi ishiye izikrini kwabanye abakhiqizi. Ku-Apple ngaleso sikhathi, kungabaluleka uma ingalawula ubuchwepheshe obubalulekile. “Singakwazi ukulawula ubuchwepheshe obubalulekile? Singakwazi ukufaka isandla kakhulu kule ndawo ukwedlula noma ubani omunye?” Kubuza uCook ngokunganaki.
Kodwa-ke, wenqaba ngokushesha ukuthi i-Apple ingangena emhlabeni wokudala okuqukethwe kwayo, mhlawumbe i-Apple TV. “Ngicabanga ukuthi ubudlelwano i-Apple enabo kuyisinyathelo esifanele kule ndawo. Ngokubona kwami, i-Apple ayidingi ukuba ngumnikazi webhizinisi lokuqukethwe ngoba ayinankinga yokuyithola. Uma ubheka izingoma, sinezigidi ezingu-30. Sineziqephu ezingaphezu kuka-100 zochungechunge kanye namashumi ezinkulungwane zamamuvi.
Mayelana ne-Facebook
I-Facebook nayo yashiwo, lapho i-Apple engenabo ubudlelwano obuhle. Konke kwaqala ngonyaka odlule, lapho isivumelwano phakathi kwala maqembu sibhidlika mayelana nenkonzo ye-Ping, lapho i-Apple yayifuna ukuhlanganisa i-Facebook, ne-iOS 5, lapho kwavela khona i-Twitter kuphela ekugcineni. Kodwa-ke, ngaphansi kobuholi bukaTim Cook, kubukeka sengathi i-Apple ne-Facebook bazozama ukusebenzisana futhi.
Ukuthi ninombono ohlukile ngento akusho ukuthi anikwazi ukusebenzisana,” Kusho uCook. “Sifuna ukunikeza amakhasimende isixazululo esilula nesinhle semisebenzi afuna ukuyenza. I-Facebook inamakhulu ezigidi zabasebenzisi, futhi noma ubani one-iPhone noma i-iPad ufuna ukuba nolwazi olungcono kakhulu nge-Facebook. Ungalindela," ibhalwe nguCook.
Singalindela i-Facebook ku-iOS kakade engqungqutheleni yonjiniyela i-WWDC, lapho i-Apple cishe izokwethula i-iOS 6 entsha.
Mayelana ne-Siri nokuqamba umkhiqizo
Lapho ekhuluma ngeSiri, uWalt Mossberg uthe isici esiwusizo kakhulu, kodwa asisebenzi ngaso sonke isikhathi njengoba bekulindelekile. Kodwa-ke, u-Tim Cook ubala ukuthi i-Apple inezinhlelo eziningi ezintsha zomsizi wayo wezwi sezilungile. “Ngicabanga ukuthi uzokujabulela esizokwenza ngoSiri. Sinemibono embalwa yokuthi yini enye i-Siri engasetshenziselwa yona. ” U-Cook udalule, kanye nabantu abathandana no-Siri. “USiri ukhombisile ukuthi abantu bafuna ukuxhumana nocingo lwabo ngendlela ethile. Ukuqashelwa kwezwi sekunesikhathi kukhona, kodwa uSiri ukwenza kuhluke. ” kuphawula uCook, owathi akukholakali ukuthi esikhathini esingaphansi konyaka uSiri usengene ekwazisweni kwabantu abaningi.
Kuphinde kwaba nombuzo ohlobene ne-Siri, ukuthi bayiqamba kanjani imikhiqizo yabo kwa-Apple. Uhlamvu S egameni elithi iPhone 4S empeleni lubhekisela kumsizi wezwi. “Unganamathela egameni elifanayo, elithandwa abantu ngokujwayelekile, noma ungangeza inombolo ekugcineni ukukhombisa isizukulwane. Uma ugcina ukuklama okufanayo nasesimweni se-iPhone 4S, abanye bangase bathi incwadi ikhona ye-Siri noma isivinini. Nge-iPhone 4S, sasiqonde i-Siri ngokuthi "esque", futhi nge-iPhone 3GS, sasiqonde isivinini," U-Cook wembula.
Kodwa-ke, kungalindelwa ukuthi isizukulwane esilandelayo sefoni ye-Apple, okungenzeka ukuthi yethulwe ekwindla, ngeke sibe nesidlaliso, kodwa kuzoba yi-iPhone entsha, elandela imodeli ye-iPad.
Kungenzeka yini ukubuka le ngxoxo kuvidiyo ndawana thize? :) Ngingathanda ukuyibuka.
Jeez Karl, yeka ukugaxekile futhi ufunde kangcono :D
"Hey Fero! Ini? Vala umlomo!” Umthombo: Icaphuno eliqondile lika-Karl BigSmoke Flen 31/5/2012 litholakala ku: U Karela :D
Buka isithombe, kunekheli...