Ondrej Holzman Ukusebenzisana kweminyaka engaphezu kwamashumi amathathu phakathi kwe-Apple nenkampani yezokukhangisa i-TBWAChiatDay, ekwazile ukukhiqiza imikhankaso eminingi yokuthengisa edumile, kuphelile ukuvumelana kulezi zinyanga ezisanda kwedlula, futhi ukuqina kwayo kubonakala kuncipha kancane kancane. I-Apple idala ithimba layo lezokukhangisa, elifuna ukubuyisela ukukhanya ezindaweni zayo ze-TV...
Lo magazini waphuthuma unolwazi mayelana noshintsho lwesu lokukhangisa Bloomberg futhi ucabangela izehlakalo zezinyanga zamuva, lokhu akumangazi kangako. Njengoba kuvezwe icala phakathi kwe-Apple ne-Samsung, isikhulu sezentengiso uPhil Schiller wayeka ukuthanda ukubambisana nozakwethu osenesikhathi eside, i-ejensi i-TBWAChiatDay ezinyangeni ezimbalwa ezedlule.
Ku-Tim Cook ekuqaleni kuka-2013 Schiller ngokoqobo wabhala: "Kungase kudingeke ukuthi siqale ukufuna i-ejensi entsha." Ngaleso sikhathi, i-Apple yayinezinkinga ikakhulukazi ngokuhlaselwa kwe-Samsung, eyaqala ukudala izikhangiso eziphumelelayo, futhi umenzi we-iPhone akakwazanga ukuphendula kubo. Ngokuphathelene ngakho-ke ukushintshana okubukhali kwemibono nakho kwenzeka phakathi kukaSchiller noJames Vincent, ngaleso sikhathi inhloko yophiko lweMedia Arts Lab, ingalo ye-TBWA eyayisebenzela i-Apple kuphela.
Ngakho-ke inkampani yaseCalifornia yaqala ukuzihlela ngendlela yayo. U-Apple udale ngokuzumayo ithimba lokukhangisa eselivele likhiqize izikhangiso ezimbalwa, kusho okhulumela inkampani u-Amy Bessette. Ibala eligqamisa ubuncane be-iPad Air, isikhangiso esisankondlo futhi ku-iPad Air ngisho nezikhangiso ezimbalwa zakamuva, zonke ezikhiqizwe yi-Apple ngokwayo ngaphandle kosizo lwama-ejensi angaphandle, nakuba ukusebenzisana neMedia Arts Lab akukakapheli.
Okungenani ngokombono wabasebenzi, amaqembu amabili okukhangisa, manje okufanele aqhudelane nomunye ozodala umkhankaso ongcono, azoxhunywa. U-Apple uqashe u-Tyler Whisnand we-Media Arts Lab ukuthi ahole isigaba sobuciko e-Cupertino, lapho umqondisi womculo u-David Taylor naye ethutha khona, futhi inkampani yama-apula yayizothola abanye omakadebona abaningana abavela emhlabeni wokukhangisa.
Ukusebenzisana ne-ejensi yangaphandle, eyakha umkhankaso owaziwayo manje othi "Orwellian" we-Apple ngo-1984, cishe kwaqala ukuqhekeka ngemva nje kokushona kukaSteve Jobs. Wayazi umsunguli wale nhlangano u-Jay Chiato kusukela ekuqaleni kwawo-80 futhi wayezwana kakhulu no-James Vincent okukhulunywe ngaye ngenhla, owaphumelela ekuhumusheni imibono yeMisebenzi ibe yizikhangiso. Nokho ngemuva kokushona kukaJobs akabange esakwazi ukwanelisa izimfuno zikaSchiller, okuthiwa wayengenawo umbono ocacile wokumaketha njengoweMisebenzi. Yisikhathi kuphela esizosho ukuthi iqembu lika-Apple lizokwazi yini ukuthatha isikhundla sokwenza izinqumo ngokuzethemba nokucacile kweMisebenzi.
Sawubona,
ngaphandle kwalokho, angazi ukuthi ngizoyibhala kuphi lapha! Ukhona ongangitshela ukuthi ngingayibuka kanjani i-TV emsebenzini nge-iPhone noma i-iPad? Ngiya kuNdebe Yomhlaba ngebhola likanobhutshuzwayo, futhi nabo bebekwi-hockey, futhi angikwazi ukuthola uhlelo lokusebenza olufana ne-Simple Tv noma yikuphi... Noma into ezosakazwa... Ozakwethu abanama-Android banesigidi futhi mina' Ngidlule kuyo yonke i-AppStore futhi angizange ngilande lutho. Ngiyabonga kakhulu ngezeluleko namathiphu.
Futhi ngangicabanga ukuthi emsebenzini umuntu uyasebenza. :D Kuthiwani nge-ČT4 yezemidlalo?
Ngiyabonga, kodwa ngizama ukusebenza :) Kodwa ibhola likanobhutshuzwayo... I-My Ct iguqubala ngezikhathi ezithile ku-5S, ngakho-ke cishe akunjalo, nanoma imaphi amanye amathiphu? Kubi ukuthi alukho uhlelo lokusebenza olufanele lwalokhu ku-Appstore, ikakhulukazi njengoba kunesigidigidi sazo mayelana nesimo sezulu, isibonelo...
Thenga i-elgato eyetv ngama-euro ayi-100 futhi ungabuka i-TV ngaphandle kwe-inthanethi futhi uyiqophe ;)
Kwakudala?