Isikhethi se-apula Inkampani ehlaziya i-IDC ishicilele eyakhe izilinganiso zokuthengisa zethebhulethi okwekota kaKhisimusi. Izinombolo zinembile uma kuqhathaniswa, kodwa kwabanye abakhiqizi zengezwa kusetshenziswa uhlu lwemibuzo, isidingo kanye nemiphumela yezezimali. Kungase kube khona ukuchezuka okuncane, kodwa umbono uwonke uzohlala ungashintshile.
Okokuqala nje, kungaba kuhle ukusho ukuthi ngonyaka odlule imakethe yamathebulethi yayiyintsha. Yize i-Apple ibidla imbuya ngothi ngemodeli ye-iPad 2, lo mncintiswano wawusewuncane. Ngakho umthelela wemizamo yakhe wabonakala kuphela ngo-2012. Lapho i-Apple ilahlekelwa ingxenye yayo yemakethe, kodwa ukwehla kwakungekukhulu. Lehle lisuka ku-51,7% laya ku-43,6%.
Yiqiniso, ukuphumelela komkhiqizo akukhona nje ukuthengisa, izibalo zokusetshenziswa, ukufinyelela ku-inthanethi, ukusetshenziswa endaweni yokusebenza, njll. Isibonelo singaba i-asymconf, esebenza ngokuphelele kuma-iPad, okuhlanganisa ukudala okuningi kokuqukethwe, ukulawula umsindo, izibani, njll. Kule ndawo, i-iPad isabusa. Ngenxa ye-ecosystem enkulu ehlinzekwa yi-iOS. Okubambekayo wukuthi iningi lise-USA nakwamanye amazwe aseNtshonalanga. E-Asia, izinombolo azisadumi kangako, ikakhulukazi ngenxa yamathebulethi ashibhile e-Android. Izinombolo zabo nokusetshenziswa kwazo akwaziwa kakhulu okwamanje.
Apple ubambe isikhundla sakhe. Ukuthengisa kungenzeka ukuthi kuphezulu njengoba isidingo se-iPad mini singahlangabezwanga. Okungase kuholele ekutheni othile ashintshele esincintisana naye noma ahlehlise ukuthenga.
Enye inkampani ephumelele kulo nyaka kwaba Samsung. Okuthi, ngemva kwamamodeli okuqala amahloni, aqala ukuhlanganisa ukuxhumana kwamafoni namathebulethi futhi ngaleyo ndlela akwazi ukuthola amakhasimende. Ukutshalwa kwezimali okukhulu kwezentengiso kwe-Samsung kunomphumela. Cishe ithengise amaphilisi amaningi e-Asia naseYurophu. Amaphilisi e-Samsung ahlanganisa amadivayisi ane-Windows 8, ngeke abe maningi okwamanje, kodwa isibalo sawo sizokhula kulo nyaka.
Asus ibonise ukukhula okukhulu konyaka nonyaka, kodwa ukukhula kusuka lutho kulula. Inani belingelikhulu kakhulu: 3,1 million amadivayisi. Ngoba ama-Windows PC namathebulethi e-Android abalwa, kuhlanganise ne-Nexus 7. Ngaphambi kukaKhisimusi, bekunemibiko eminingi mayelana nokuthi i-Nexus 7 ibichoboza kanjani i-iPad. Ake sithi wenze u-80% wokuthengisa kuka-Asus, okuyi-2,48 million.
I-Amazon ibisebenza kahle ngonyaka owedlule, ngenxa ye-Kindle Fire eshibhile. Ngalesi sikhathi, isimo emakethe sasinzima kakhulu, futhi ukunwetshwa kwephothifoliyo akuzange kusize ukukhula. Umbuzo uthi imodeli yebhizinisi ayisebenzisayo iyasebenza yini. Xhasa amathebulethi ekuthengisweni kokuqukethwe futhi udayisele idivayisi ngokwayo ngaphandle kwemajini. Inkampani ayibonisi noma inzuzo encane isikhathi eside.
Ukleliswe endaweni yesihlanu Barnes & Noble, ukuthengisa izifundi ze-multimedia. Ukuthengisa kwabo kuyehla futhi angicabangi ukuthi sizokuzwa ngokulandelana okufanayo ngonyaka.
Akazange afinyelele kubathengisi abaphezulu Microsoft ngeSurface yakho. Ukuthengiswa kwayo kulinganiselwa kumadivayisi ayizinkulungwane ezingama-750 kuye kwangama-900. Ngempela, lezi yizilinganiso kuphela, inombolo yangempela ayizange idalulwe yinkampani.
Imakethe yamathebulethi ikhula ngokushesha, njengoba kufakazelwa ukukhula konyaka ngonyaka okungaphezu kwama-75%. Lo nyaka uzoba namandla nakakhulu, ngenxa yokufika kwe-Windows 8, amadivayisi ahlanganisiwe phakathi kwama-PC namaphilisi kanye ne-Android 5.0 elindelekile, okulindeleke ukuthi yethulwe entwasahlobo. Kuze kube manje, i-Apple iyabusa, kokubili ekuthengisweni nasezingeni lamadivayisi kanye nokutholakala kwezinhlelo zokusebenza. Lesi simo sisazoqhubeka, kodwa ukuhola kwenkampani kuzokwehla. Sizobona impi phakathi kwe-Android ne-Windows 8 endaweni yesibili. Ingabe imakethe izothuthuka njengakuma-smartphones, noma ingabe iMicrosoft izophumelela lapha?
