U-Vratislav Holub I-Apple ibalwa phakathi kwezinkampani ezibaluleke kakhulu emhlabeni, ngenxa yeqhaza layo elikhulu emhlabeni wezobuchwepheshe. Uma ucabanga nge-Apple, cishe iningi labantu licabanga ngokushesha ngemikhiqizo edume kakhulu njenge-iPhone, iPad, Mac kanye neminye. Njengamanje, umdondoshiya we-Cupertino ugqamile, futhi uma sibheka okunikezwayo kwamanje kwama-apula, asikwazi ukusiza kodwa sivume ikhwalithi yemikhiqizo yaso, nakuba kungeyena wonke umuntu ongase ayithande.
Kodwa akulula kangako futhi. Yonke imali inezinhlangothi ezimbili, noma njengoba uKarel Gott ake asho: "Yonke into inomhlane nobuso". Nakuba ekunikezweni kwamanje kwe-Apple singathola izingcezu ezinhle impela, ngokuphambene nalokho, emlandweni wayo singathola nenani lamadivayisi namanye amaphutha okumele umdondoshiya abe namahloni ngawo kuze kube namuhla. Ngakho-ke ake sibheke amaphutha ama-5 amakhulu kakhulu ake awethulwa yi-Apple. Yiqiniso, singathola ezinye izinyathelo ezingalungile ezinjalo. Ngakho-ke ohlwini lwethu, sikhethe ikakhulukazi lezi zamanje, futhi ngokuphambene nalezo okungenzeka ukuthi abaningi bazikhohlwa.
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Adam Kos Ikhibhodi ye-Butterfly
Inhlekelele. Yile ndlela kanye esingafingqa ngayo ikhibhodi ebizwa nge-butterfly, eyethulwa yi-Apple ngo-2015 nge-12 ″ MacBook yayo. Umdondoshiya wabona uguquko oluphelele ekushintsheni komshini futhi wabeka ithemba laso ohlelweni olusha. Yingakho nje wabe eseyifaka kuwo wonke amanye ama-laptop e-Apple, kuze kube ngu-2020 - naphezu kokuthi phakathi nalesi sikhathi uhlangabezane nenani lezinkinga. Ikhibhodi imane ingasebenzi, bekulula kakhulu ukuphuka futhi kancane ithatha ichashaza elilodwa kuphela ukucekela phansi ukhiye othile nokuyeka ukuphendula. Ngokuqondakalayo, iziqalo zazingezimbi kakhulu futhi abalimi be-apula babefuna isixazululo esiphusile.
Kodwa namanje ayikafiki. Sekukonke, i-Apple yathuthukisa izizukulwane ezintathu zekhibhodi ye-butterfly, kodwa noma kunjalo ayikwazanga ukuxazulula izinkinga ezazihambisana nayo kusukela ekuqaleni. Yebo, sikhuluma ngezinga eliphezulu kakhulu lokuhluleka. AmaMacBook ayeyinhlekisa ngenxa yalesi sizathu, futhi i-Apple kwadingeka ibhekane nenani elifanele lokugxekwa, okwavela nakubalandeli bayo - futhi kufanele. Ukwenza izinto zibe zimbi nakakhulu, lokhu kungahambi kahle kwe-giant Cupertino kufike ngentengo ephezulu. Ukuze kugcinwe igama elihle uma kuqhathaniswa, bekufanele kuqhamuke nohlelo lwamahhala lokushintsha ikhibhodi uma kwenzeka yehluleka. Ngokwami, bekuyimina kuphela umsebenzisi we-MacBook wangaleso sikhathi endaweni yangakithi ongazange adlule kulokhu kushintshana. Ngakolunye uhlangothi, bonke abantu ababejwayelene nabo kwakudingeka baxhumane nenkonzo egunyaziwe futhi basebenzise lolu hlelo olushiwo ngenhla.
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Newton
I-Apple yayingaphambi kwesikhathi sayo ngo-1993. Ngoba wethula umshini omusha ceke obizwa ngokuthi i-Newton, owawuyikhompyutha elingana ephaketheni lakho. Ngolimi lwanamuhla, singayiqhathanisa ne-smartphone. Mayelana namathuba, nokho, bekunomkhawulo ngokuqondakalayo futhi kwakuwumhleli wedijithali noma lokho okubizwa nge-PDA (umsizi wedijithali womuntu siqu). Yayinesikrini sokuthinta (esingalawulwa ngothi lokuloba). Uma uthi nhlá, kwakuyithuluzi loguquko elithembisa ushintsho. Okungenani kubukeka kanjalo uma sibheka emuva.
Ngeshwa, i-giant Cupertino yayibhekene nezinkinga eziningi ngaleso sikhathi. Ngaleso sikhathi, yayingekho i-chip eyayingafakwa emshinini omncane kangaka. Akekho ovele wanikeza ukusebenza okudingekile nomnotho. I-Banality namuhla, ke iphupho elibi eliphelele. Ngakho-ke, i-Apple yatshala izigidi ezingu-3 zamaRandi enkampanini i-Acorn, okwakufanele ixazulule le nkinga ngomklamo omusha we-chip - ngendlela, ngokusebenzisa i-chipset ye-ARM. Nokho, ekusebenzeni, idivayisi ikwazile ukusebenza njengesibali kanye nekhalenda, ngenkathi isanikeza inketho yokubhala ngesandla, okusebenze kabi. Idivayisi yayiyi-flop futhi yakhanselwa ngokuphelele kuphela ngo-1998. Ngakolunye uhlangothi, inani lezingxenye kamuva lamukelwa eminye imikhiqizo, kuhlanganise ne-iPhone. Ngalesi siqeshana, singasho ukuthi sasingaphambi kwesikhathi saso futhi sasingenazo izinsiza ezidingekayo ezitholakalayo.
Pippin
Uma usho ikhonsoli yemidlalo, cishe iningi lethu licabanga i-Playstation ne-Xbox, noma i-Nintendo Switch. Le mikhiqizo ibusa ngokufanelekile imakethe namuhla. Kodwa cishe akekho ocabanga nge-Apple uma kuziwa ekududuzeni - naphezu kokuthi umdondoshiya waseCupertino wazama ngaphambili. Uma ungakaze uzwe nge-Apple's Pippin game console, cishe uyazi ukuthi kungani - bekungenye yezinyathelo ezimbalwa ezingalungile ezenziwe yinkampani. Kodwa kukhona indaba ethakazelisayo ezungeze idivayisi.
I-Apple Bandai Pippin
U-Apple wayemagange ukunwebeka kwezinye izimakethe, futhi ukukhula kwemidlalo kwabonakala kuyithuba elihle. Ngakho-ke, ngokusekelwe ku-Macintosh, umdondoshiya wanquma ukwakha inkundla entsha yokudlala yokudlala imidlalo. Kodwa bekungafanele kube umkhiqizo othize, kodwa kunalokho inkundla i-Apple eyayizonikeza ilayisense kwabanye abakhiqizi ukuze bazilungisele ngokwabo. Ekuqaleni, cishe wayehlose ezinye izinto ezisetshenziswayo, njengemfundo, ikhompuyutha yasekhaya noma ihabhu yemultimedia. Lesi simo sithathwe umthuthukisi wegeyimu u-Bandai, othathe inkundla ye-apula futhi waqhamuka nekhonsoli yegeyimu. Yayifakwe i-32-bit PowerPC 603 processor kanye ne-6 MB ye-RAM. Ngeshwa, akukho mpumelelo eyenzeka kamuva. Njengoba kungenzeka uqagele, i-Apple yakhokha inani eliphezulu. I-Pippin console ithengiswe ngo-$600. Phakathi nokuba khona kwayo, okwakungaphansi kweminyaka emibili isiyonke, kwathengiswa amayunithi angu-42 kuphela. Uma sesiyiqhathanisa nomncintiswano omkhulu wangaleso sikhathi - ikhonsoli yomdlalo weNintendo N64 - sizomangala kahle. UNintendo ukwazile ukuthengisa ama-consoles aphakathi kuka-350 no-500 ayizinkulungwane phakathi nezinsuku ezintathu zokuqala zokuthengisa.
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I-iPod Hi-Fi
Izifiso zika-Apple zomsindo ophefumulayo obekufanele ugcwalise igumbi lonke aziphumelelanga kuphela ku-HomePod yasekuqaleni (2017). Eqinisweni, umdondoshiya wabhekana nokwehluleka okukhulu nakakhulu eminyakeni embalwa edlule. Ngo-2006, inkampani yama-apula yasingenisa kusipikha se-stereo esibizwa ngokuthi i-iPod Hi-Fi, esihlinzeka ngomsindo oqinile nezilawuli ezilula. Ngokudlala, ithembele kusixhumi esike saba sendabuko samaphini angu-30, futhi ngokwengxenye kanjalo yasebenza njengehabhu le-iPod, ngaphandle kwalokho, vele, yayingakwazi ukudlala nhlobo. Okwakumele ukwenze nje ukuxhuma i-iPod yakho bese uqala ukulalela umculo.
Njengoba sishilo ngenhla, i-Apple ayizange ivune impumelelo enkulu kabili ngale divayisi, ngokuphambene nalokho. Waze wacasula abantu abaningi ngalo mkhiqizo, ikakhulukazi ngenxa yegama elithi "Hi-Fi" nezithembiso zekhwalithi yomsindo engenakuqhathaniswa. Eqinisweni, amasistimu omsindo angcono asevele etholakala ngaleso sikhathi. Futhi-ke, kanjani enye, kunangenani eliphansi kakhulu. U-Apple ubecela u-$350 we-iPod Hi-Fi, noma imiqhele engaphansi kwezinkulungwane eziyi-8,5. Kufanele futhi kuqashelwe ukuthi unyaka bekungu-2006. Ngakho-ke akumangazi ukuthi umkhiqizo uyeka ukudayiswa esikhathini esingaphansi kweminyaka emibili. Kusukela lapho, umdondoshiya waseCupertino ujabule kakhulu ukuthi abalimi bama-apula bakhohlwe kakhulu ngaye.
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AirPower
Kanjani okunye ukuqeda lesi sihloko, kuka nge misstep namanje kakhulu, okuyinto namanje ezinhliziyweni abalimi abaningi apula. Ngo-2017, umdondoshiya weCupertino wayenezinyawo eziphelele. Usinikeze i-iPhone X eguquguqukayo, esuse ngokuphelele ama-bezel azungeze isibonisi, inkinobho yasekhaya futhi weza nobuchwepheshe obumangalisayo be-Face ID, obuncike ekuskeneni kobuso be-3D esikhundleni sesigxivizo somunwe. Kwakungokufika kwale divayisi lapho imakethe ye-smartphone yashintsha kakhulu. Eceleni kwe-"X" edume manje, sibone kwethulwa i-iPhone 8, i-iPhone 8 Plus kanye neshaja engenantambo ye-AirPower, okwakufanele ukuthi, ngokwamagama asemthethweni e-Apple, iwadlule ngokuphelele amandla amashaja aqhudelanayo.
AirPower
U-2017 ubukeke uthembisa ngokubuka kweselula. Yize yonke imikhiqizo eshiwo ithengiswa ngokushesha, ishaja engenantambo ye-AirPower kuphela obekufanele ifike ngonyaka olandelayo. Kodwa ngemva kwalokho, inhlabathi yabhidlika ngokuphelele. Kwaze kwafika ngoMashi 2019 lapho i-Apple yaqhamuka namagama okuthi ikhansela ishaja yayo engenantambo, njengoba ingakwazanga ukuqedela ukuthuthukiswa kwayo. Ngokushesha nje, umdondoshiya wahlangatshezwa igagasi lokugconwa futhi kwadingeka ukuba sibhekane nokunqotshwa kabuhlungu. Ngakolunye uhlangothi, kufanele sivume ukuthi kwaba ukugabadela ukwethula umkhiqizo onjalo ngaphandle kweziqinisekiso. Noma kunjalo, kusekhona ithuba lokuhlengwa okuthile. Kusukela lapho, kuye kwavela amalungelo obunikazi amaningana, ngokusho kwawo okusobala ukuthi kungenzeka ukuthi i-Apple isasebenza ekuthuthukiseni ishaja yayo engenantambo.
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Ukundiza emhlabeni wonke nge-Apple 