I-Apple Music ne-NBA ziletha uhlu lwadlalwayo lwe-hip-hop olukhethekile

Ukungena kwe-Apple emhlabeni wezinsizakalo zokusakaza umculo nakho kuyakhokha ukugxeka uJimmy Iovine, umdali we-Apple Music. Yena, kanye nabanye abaningi, bagxeke le nkonzo ikakhulukazi ngenxa yendlela yebhizinisi kanye neqiniso lokuthi abakwazi ukukhula kwezomnotho. Kodwa-ke, i-Apple ayiyeki insizakalo, ngokuphambene nalokho, iqinisa isithunzi sayo ngezindlela ezahlukahlukene. Eyakamuva kakhulu ukusebenzisana nenhlangano ye-basketball yaseMelika i-NBA.

Njengengxenye yalesi sivumelwano, kwakhiwe Isisekelo esikhethekile:Uhlu lwadlalwayo lomugqa kusevisi ye-Apple Music, lapho abalandeli be-NBA bezokwazi ukuzwa umculo ezinkundleni zokuxhumana ngezifinyezo ezivela kumidlalo, kuhlelo lokusebenza noma kuwebhusayithi esemthethweni yenhlangano. Nokho, uhlu lwadlalwayo luphinde luvule umnyango wamathalente afihliwe, njengoba iningi lamathrekhi likhiqizwa abaculi abazimele ngaphansi kwelebula ye-UnitedMasters.

Ingumshicileli osemusha ogxile kubaculi abasha nabazimele. "Ukutholakala komculo manje kukhulu kunalokho abashicileli bendabuko abangasingatha, futhi abaculi banamuhla bafinyelela izethameli ngaphambi kwabashicileli," Umsunguli we-UnitedMasters uSteve Stoute uthe engxoxweni yangaphambilini. Umshicileli manje usabalalisa umculo ovela kubaculi abangaphezu kuka-190, abaningi babo okuthi I-Base:Line uhlu lokudlalayo kuyithuba lokuzuza ukuvezwa. Lolu hlu luzobuyekezwa njalo ngoLwesithathu kanti luzoba nezingoma ze-hip hop ezingu-000.

Ukusebenzisana phakathi kwe-Apple ne-NBA nakho kuyathakazelisa ngoba u-Eddy Cue, iphini likamongameli omkhulu wezinsizakalo ze-Apple, ungumlandeli we-basketball oqinile. Uhlu lwadlalwayo luyatholakala manje lapho ke.

“Uma ufuna ukungena endaweni yesigameko njengeciko elizimele ngaphandle kwemithetho ebekiwe yemboni yomculo, kufanele uzakhele awakho amathuba okuphumelela - kufana kakhulu ne-basketball. Kungenxa yokusebenzisana ne-NBA ukuthi sikulethele lolu hlu lokudlalwayo olukhethekile, oluhlanganiselwe i-Apple Music ngumphathi we-hip-hop odumile uSteve Tout kanye nenkampani yakhe i-UnitedMasters. Lapha uzothola abasha abazimele abanekhono abazimisele ukuphishekela izinhloso zabo. 'Ukufaka umculo wakho ohlwini lwadlalwayo olufanele ngesikhathi esifanele kubalulekile uma uyiciko elizimele,' kusho u-Ebro we-Apple Music. 'ISISEKO:UMLINE ulungele lokhu.' Lolu hlu lwadlalwayo lubuyekezwa njalo, ngakho-ke uma uthanda okuthile ngenkathi ulalele, yengeze kulabhulali yakho." kubhala u-Apple encazelweni esemthethweni yohlu lwadlalwayo.

Umthombo: Bloomberg