Petr Škuta Ekupheleni kuka-Ephreli, abatshalizimali ngokwesiko bazofunda ngokusebenza kwezimali kwe-Apple kwekota yokugcina. Futhi omunye wemibiko uzophinde uthinte i-App Store, ehlangabezana nokwehla kwezinombolo okokuqala ngqa kusukela ngo-2015. izinhlelo zokusebenza ezilandiwe. Kodwa-ke, ukuhlaziywa kwemiphumela kubonisa ukuthi lokhu akusho ukwehla kwemali engenayo.
Kungaba njalo okuthakaselayo
Amaya Toman Lo mbiko ulungiswe yinkampani ehlonishwayo uMorgan Stanley, okwabelwana ngayo ku-Twitter ngumhleli we-CNBC u-Kif Leswing. Ukuthola okujabulisa kakhulu kuthinta imiphumela yabaphathi be-App Store. Ngekota yokuqala ka-2019 (ikota yesibili ye-Apple), ibhekene nokwehla ngemuva kwesikhathi eside.
"Ngokokuqala ngqa kusukela ngekota yokuqala ka-2015 (lokho kukude kakhulu emlandweni njengoba sisenayo idatha), izinombolo zokulanda ze-App Store zehle ngo-5% unyaka nonyaka."
Nakuba abatshalizimali beqaphele, ukuhlaziya akukakapheli. Imali engenayo evela ku-App Store ayixhunyanisiwe nenani lezinhlelo zokusebenza ezilandiwe. Ziningana izici eziye zavela, ikakhulukazi eminyakeni yamuva. Inombolo yokulandwayo iyodwa ayisho lutho mayelana nokuthi abasebenzisi balusebenzisa kangakanani uhlelo lokusebenza.
Futhi kulapho ezinye izingxenye zemali engenayo zifaka khona isibalo, njengama-microtransaction angaphakathi nohlelo okuhlanganisa okubhaliselwe okuvamile. Isimo sibukeka sisihle kakhulu kulokhu kubuka, naphezu kokuthi izinkampani ezinkulu ezifana ne-Netflix noma i-Spotify zisuse inketho yokubhalisela isevisi ngokuqondile kusuka kuhlelo lokusebenza.
Ngaphezu kwalokho, izinsizakalo eziholwa ukubhalisa zizokhula. Phela, i-Apple ibheja ikusasa layo kubo, futhi ingxenye yalo nyaka sizobona ne-Apple TV+, isibonelo, Apple Arcade kanye I-Apple News+ isivele isebenza e-US naseCanada.
Imidlalo yenyusa imali ye-App Store
Inzuzo yekota evela kulezi zinsizakalo ilinganiselwa ku-11,5 billion dollars. Lokho kungu-17% ukwenyuka konyaka nonyaka kanye nempumelelo, naphezu kwezibikezelo ezingekho ze- $ 11,6 billion. Ngaphezu kwalokho, izinsizakalo kufanele zifaka isandla ekukhuleni kwemali etholwa yi-Apple esikhathini eside futhi ziqhubeke nokukhula ngo-2020.
Kuyathakazelisa futhi ukuthi i-App Store ilawule isigaba semidlalo isikhathi eside. Ngenkathi ku-Mac bekuwumkhakha onganakiwe ngokuphelele, ngaphandle kwalokho (2010 kanye ne-Keynote, lapho kumenyezelwa iSteam ye-Mac OS X), ku-iOS i-Apple ibilokhu izinikele kuyo.
Amandla emidlalo aboniswe ikakhulukazi ezimakethe zase-Asia, lapho uhulumeni wase-China exegise ukugunyazwa kwamalayisensi emidlalo emisha. Ngakho-ke, izihloko ezifana ne-Fortnite, i-Call of Duty noma i-PUBG iye ku-App Store lapho, esekela ukukhula okungaphezu kuka-9% ngenxa yokuthandwa kwabo.
Ngaphezu kwalokho, abahlaziyi balinganisela ukuthi amandla alo mkhakha asekude ukuphela. Ekugcineni, ukwehla kwezinhlelo zokusebenza ezilandiwe kungase kungabi nomthelela emalini engenayo evela ku-App Store nhlobo.
Umthombo: AppleInsider
Futhi yini engiyibuzayo? 1. Ukukhipha i-App Store ku-iTunes kwaba iphutha elikhulu. 2. I-App Store iba minyene kakhulu ngenguqulo entsha ngayinye ye-iOS.