Akekho ofuna amaphilisi, kodwa u-Apple uyazi ukuthi enzeni ngawo

Ingabe unayo i-iPad ekhaya? Futhi yisiphi isizukulwane, noma uzosifaka nini esikhundleni esisha? Amathebulethi mahle impela ezinhlotsheni ezithile zomsebenzi nezokuzijabulisa, kodwa akubona bonke abawadingayo, futhi kuthatha isikhathi eside ukuwashintsha ufake imodeli entsha kunama-smartphone. Ngakho-ke, ukuthengisa kwabo kusawa, nakuba i-Apple isengumholi wabo. 

Amathebulethi enze kahle ngo-2020 nango-2021. Umhlaba uhlaselwe ubhubhane lwe-COVID-19 futhi abantu badinga ukusebenzela ekhaya. Ngesikhathi bengawathengi amakhompyutha, bebethenga amaphilisi angenza nomsebenzi oyisisekelo. Kodwa imakethe yagcwala, futhi kamuva yaqala ukufa. Lokhu kungenxa yokuthi kuzothatha isikhathi ngaphambi kokuthi amamodeli akhona amakhasimende athuthukiswe abe amasha. Ngaphezu kwalokho, abaningi babo bangase bathole ukuthi abasawadingi amadivaysi anjalo futhi ngeke bathenge isizukulwane esizayo. 

Nakuba ngonyaka odlule abakwaSamsung bakhiphe izinhlobo ezintsha eziyisi-7 zamaphilisi ayo kuwo wonke umkhakha wezezimali, i-Apple ayizange ikhiphe neyodwa. Naphezu kwakho konke lokhu, imakethe yayiwa, ngakho-ke amadivayisi amasha we-Android nama-iPads amadala awayisekeli. Ngokusho kwenkampani ye-analytics Canalys imakethe yethebhulethi yehle ngo-10,3% ngonyaka odlule. Ngokuqondene ne-Apple, ilahlekelwe u-11% wokuthengiswa kwamathebulethi uma kuqhathaniswa no-2022, i-Samsung ngo-11,5% (kodwa i-Huawei ikhule ngaphezu kwama-32%). Ukwehla konyaka ngonyaka kwe-Apple ngo-24% kanye nokwehla kwe-Samsung ngo-10,5% kubonisa ukuthi amaphilisi awazange ahlale ngisho nangoKhisimusi. 

Igalari yezithombe

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Isikhathi soshintsho 

Ingabe lesi simo siyoke sibe ngcono? Angakwazi, kodwa ingabe kunengqondo ukugcina ingxenye efa kanjalo iphila? Amathebulethi abelokhu elahlekile ngezindleko zama-smartphones, ngomsebenzi ogcwele bekukhona futhi kukhona amakhompyutha, futhi kunengqondo. Amathrendi ayashintsha kanye nemikhuba yabasebenzisi nayo iyashintsha. Ngaphezu kwalokho, i-Apple manje izofuna ukuwashintsha ngokuphelele futhi isifundise okuthile okuhluke ngokuphelele. Yiqiniso, sikhuluma ngama-headphone. 

Igalari yezithombe #2

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I-Apple Vision Pro akudingekile ukuthi ibe isandiso sesipho senkampani, njengendlela yokulungiselela ukushintshwa kwephothifoliyo ekhona. Ngokwezibuyekezo futhi, ngemva kwakho konke, yona kanye inhloso yokusetshenziswa, lena idivayisi yendawo yonke engase ingabi nenkinga esikhathini esizayo esikhundleni samaphilisi kuphela, kodwa namakhompyutha, ngamanye amazwi ama-smartphone ngokwawo (futhi ngokuqinisekile i-Apple TV) . Hhayi manje, hhayi ngonyaka, kodwa cishe eminyakeni embalwa. 

Ngaphezu kwalokho, i-Apple imelana ngandlela thize namasu amasha engxenyeni yethebhulethi. Engathi uyazibonela ukuthi akuzwakali. Uma ebanikeza izinketho ezengeziwe zesistimu, wayezolahlekelwa imakethe yakhe yamakhompiyutha futhi. Kodwa ngedivayisi entsha futhi eguqukayo ngandlela-thile, ingavala igebe elishiywe ama-iPads futhi ingenise inkathi entsha ye-spatial computing.