Vala isikhangiso

Ulwazi lokuthi i-EU izama ukulawula izinkampani ezinkulu kanye nezinkundla zazo akuyona into entsha. Kodwa njengoba umnqamulajuqu wokuthi uMthetho Wezimakethe Zedijithali uqale ukusebenza, sinezindaba eziningi kakhulu lapha. Uma ubucabanga ukuthi i-EU igxile ku-Apple kuphela, akunjalo. Abanye abadlali abakhulu abaningi bazoba nezinkinga. 

Ngonyaka odlule, i-European Commission isivele isayine umthetho owaziwa ngokuthi i-DMA (The Digital Markets Act noma i-DMA Act ezimakethe zedijithali), ngokusho ukuthi amapulatifomu ezinkampani ezinkulu zobuchwepheshe abizwa ngokuthi ngabalindisango abangafuni ukuvumela abanye ukuba bangene kuzo. . Nokho, lokhu kufanele kushintshe ngokuqala ukusebenza komthetho. Manje i-EU isimemezele ngokusemthethweni uhlu lwamapulatifomu kanye "nabaqaphi" babo okuzodingeka bavule iminyango yabo. Lezi ikakhulukazi izinkampani eziyisithupha, lapho i-DMA izonikeza imibimbi eningi ebunzini. Ngokusobala, akuyona i-Apple kuphela okufanele ikhokhele kakhulu, kodwa ngaphezu kwakho konke i-Google, okungukuthi i-Alphabet yenkampani.

Ngaphezu kwalokho, i-EC yaqinisekisa ukuthi lezi zinkundla zinengxenye yonyaka kuphela yokuhambisana ne-DMA. Ngakho-ke, phakathi kwezinye izinto, kumele bavumele ukusebenzisana nokuncintisana kwabo futhi abakwazi ukukhetha noma ukukhetha izinsizakalo zabo noma amapulatifomu ngaphezu kwabanye. 

Uhlu lwezinkampani eziqokwe "njengabalindisango" kanye nezinkundla/izinkonzo zabo: 

  • Alphabet: Android, Chrome, Google Ads, Google Maps, Google Play, Google Search, Google Shopping, YouTube 
  • Amazon: Izikhangiso ze-Amazon, Indawo Yemakethe ye-Amazon 
  • Apple: App Store, iOS, Safari 
  • Umthetho: TikTok 
  • Meta: Facebook, Instagram, Meta ads, Marketplace, WhatsApp 
  • Microsoft: LinkedIn, Windows 

Yebo, lolu hlu lungase lungapheleli, ngisho nangokwemibandela yamasevisi. Nge-Apple, i-iMessage okwamanje kuxoxwa ngayo mayelana nokuthi izofakwa noma cha, kanye ne-Microsoft, isibonelo, i-Bing, i-Edge noma i-Microsoft Advertising. 

Uma izinkampani zenza ubugebengu, noma zivele "zingazivuli" izinkundla zazo ngendlela efanele, zingahlawuliswa kuze kufike ku-10% wesamba sazo senzuzo yomhlaba wonke, futhi kufike ku-20% kulabo abaphinde baphule umthetho. Ikhomishana ize yengeza ngokuthi ingaphoqa inkampani ukuthi “izithengise” noma okungenani idayise ingxenye yayo uma ingakwazi ukukhokha inhlawulo. Ngesikhathi esifanayo, ingavimbela noma yikuphi ukutholwa okwengeziwe endaweni lapho kwephula khona umthetho. Ngakho-ke i-scarecrow inkulu impela.

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