UMikhal Marek [su_youtube url=”https://youtu.be/nhwhnEe7CjE” wide=”640″]
I-Apple iwine i-Emmy ngesikhangiso sayo sikaKhisimusi "Akuqondiwe", efake isicelo sokuthola umusa kwabahluleli esigabeni "sokukhangisa okukhethekile". Le ndawo ye-TV yadlala ngesikhathi samaholide kaKhisimusi wangonyaka odlule futhi yaqhudelana esigabeni sayo nezikhangiso zezinkampani General Electric, Nike kanye Budweiser.
Isikhangiso sibonisa okungaqondwa kahle (okungakho isihloko sesikhangiso esithi Ukungaqondakali) osemusha ohlale ehlezi yedwa kude neholide lakhe ebungaza umndeni edlala ngama-iPhone 5 akhe. Impela, umndeni awukuqondi ngempela lokhu, kuze kube yisikhathi lapho umfana omncane edlala ividiyo ku-TV egcwele izikhathi ezimnandi zamaholide, ayithwebula futhi ayihlela ku-iPhone yakhe, esebenzisa ubuchwepheshe be-AirPlay.
Lesi sikhangiso, esibonisa kakhulu ukubambisana kwemikhiqizo yakwa-Apple, sidalwe yisikhungo sokukhangisa i-TBWA, esisebenze ne-Apple isikhathi eside. Esikhathini esedlule, i-Apple ithole ukugxekwa okuningi ngemizamo yayo yokumaketha, futhi muva nje kutholakele amahlebezi okuthi isiqhwaga sezobuchwepheshe seCupertino singaqeda ukubambisana nesikhungo se-TBWA. Izikhangiso zakamuva zihlolwe ngokujulile, ikakhulukazi ku ukuqhathanisa ngomkhankaso wegciwane lembangi yakwaSamsung.
Kodwa umklomelo wakamuva ufakazela ukuthi ukubambisana phakathi kwe-Apple nochwepheshe bezentengiso abavela ku-TBWA nakho kudala izikhangiso eziphumelelayo ezinezindaba ezithinta inhliziyo kanye nesizinda somculo esiphelele esithuthukisa ithoni yesigcawu. Ngaphezu kwalokho, i-Apple manje izama ukunikela ngokunaka okwengeziwe kanye nezinsiza ekukhangiseni futhi iqashe ochwepheshe abathile abasha ekukhangiseni ngegciwane kanye nenkundla yezokuxhumana ezinyangeni ezisanda kwedlula. Ngaphezu kwalokho, uMusa Tariq, owayeyinhloko yezokuxhumana kwaNike noBurberry, naye weza eCupertino.
Ngezansi ungabona izikhangiso ebezisethubeni lokuthola umklomelo "ovelele":
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