U-Michal Ždanský I-Apple TV izohlinzeka ngomabonakude wangempela bukhoma okokuqala ngqa ikhona. Iseva Bloomberg.com ithi inkontileka phakathi kwe-Apple nomunye wabahlinzeki abakhulu bezintambo zikamabonakude wase-US, i-Time Warner Cable (TWC), isizophelelwa yisikhathi. Kuze kube manje, i-Apple TV inikeze izinsiza zokusakaza, ngokwesibonelo Netflix noma Hulu, uze waqhamuka nohlelo lokusebenza ngesonto eledlule HBO Go kwababhalisile kulesi siteshi. Kodwa-ke, i-TWC inganikela ngezinhlelo ezingamakhulu futhi ngaleyo ndlela iguqule idivayisi ibe yibhokisi eligcwele eliphelele elinesikhungo semultimedia.
Kithina, akuthakazelisi kakhulu ngokwakho, kodwa kuyisinyathelo sokuqala sokwethulwa kancane kancane kwe-TV yekhebula yendawo noma abahlinzeki be-IPTV (UPC, O2TV, ...) ku-Apple TV. Umzila wesibili i-Apple engayithatha yizinhlelo zokusebenza zezinkampani zangaphandle ze-Apple TV. Uma inkampani ibingakhipha i-SDK enama-API afanele abahlinzeki bokuqukethwe kwe-TV (futhi ngokwenza kanjalo iqinisekise ukusebenzelana komsebenzisi okungaguquki), kungaba kubahlinzeki ngokwabo ukuletha umnikelo wabo ku-Apple TV. Njengoba umkhulumeli wezindaba we-Czech O2 esitshele, uma i-Apple TV yaba imodeli yebhizinisi elihle, umqhubi wasekhaya ngeke aphikisane nalokhu kungenzeka.
