Amaya Toman "Isizukulwane esilandelayo sesofthiwe esithakazelisayo sizokwakhiwa ku-Macintosh, hhayi i-IBM PC". Ungawasho la mazwi azethembayo kuSteve Jobs? Empeleni zashiwo yimbangi yakhe umsunguli weMicrosoft uBill Gates, futhi isitatimende, esasiyimpikiswano ngaleso sikhathi, sangena ekhasini lokuqala lephephabhuku iBusinessWeek.
Kwakungu-1984 lapho uGates ekhuluma lawo mazwi. Isihloko esavela kumagazini weBusinessWeek ngaleso sikhathi satshela, ngokuhambisana nezenzakalo zangaleso sikhathi, ukuthi i-Apple yayikulungele kanjani ukukhipha i-IBM, ngaleso sikhathi eyayibusa ngokucacile imakethe yekhompyutha. Ngaleso sikhathi, kwase kuqala isikhathi esithakazelisa kakhulu ku-Apple. Ngo-August 1981, i-IBM yaqhamuka ne-IBM Personal Computer yayo. I-IBM ikwazile ukuzakhela udumo njengesiqhwaga emakethe yekhompyutha yebhizinisi.
Eminyakeni embalwa nje ngemva kokukhululwa kwe-IBM Personal Computer, nokho, i-Apple yaqala ukuzenzela igama ngesizukulwane sayo sokuqala iMacintosh. Ikhompiyutha yahlangana nempendulo evumayo evela kochwepheshe, futhi ukuthengisa kokuqala bekuhloniphekile kakhulu. Ingxenye enkulu yomsebenzi yenziwa nayisikhangiso manje sehlelo elithi "1984", esiqondiswa uRidley Scott futhi sasakazwa ngesikhathi seSuper Bowl yangaleso sikhathi. "Big Brother" endaweni ye-Orwellian bekufanele imele inkampani imbangi IBM.
Ngeshwa, isiqalo esithembisayo asiqinisekisanga impumelelo ezinzile ye-Apple ne-Macintosh yayo. Ukuthengiswa kwe-Macintosh kancane kancane kwaqala ukuntengantenga, ngisho nekhompyutha ye-Apple III ayizange iphumelele kakhulu, futhi isinqumo sokuqala ukugxila kakhulu kumakhasimende ebhizinisi kancane kancane savuthwa ngaphakathi kwenkampani. Ngaphansi kobuholi buka-John Sculley owayeyisikhulu esiphezulu se-Apple, umkhankaso wokukhangisa owawubizwa ngokuthi "Test Drive a Macintosh" wasungulwa ukuze kukhuthazwe amakhasimende avamile ukuthi azame ikhompyutha entsha ye-Apple.
Igalari yezithombe
Ngenkathi i-IBM yayiqhudelana ne-Apple ngo-1984, iMicrosoft yayingumthuthukisi wesoftware ye-Mac - okungukuthi uzakwethu. Ngemva kokuba uSteve Jobs eshiye i-Apple, ngaleso sikhathi owayeyisikhulu esiphezulu se-Apple uJohn Sculley wenza isivumelwano noGates esavumela iMicrosoft ukuthi isebenzise izingxenye zesistimu yokusebenza ye-Mac ohlelweni lokusebenza lwe-Windows "emhlabeni wonke, mahhala, futhi phakade." Ngokushesha izinto zashintsha ngokuphelele. I-Microsoft ne-Apple baba yizimbangi, kuyilapho ubudlelwano obungebuhle phakathi kwe-Apple ne-IBM baphela kancane, kwathi ngo-1991—eminyakeni eyishumi ngemva kokukhululwa kwe-IBM Personal Computer—lezi zinkampani ezimbili zaze zangena ebudlelwaneni.
Umthombo: Ihlelo le-Mac
