Amaya Toman Iminyaka yawo-1997 - okungenani isikhathi esiningi - bekungesona impela isikhathi esiyimpumelelo kakhulu ku-Apple. UJuni 500 waphela futhi uGil Amelio wayesechithe izinsuku ezingama-56 ekuphathweni kwenkampani. Ukulahlekelwa ngekota kwezigidi ezingu-1,6 zamaRandi kube nomthelela omkhulu ekulahlekeni okuphelele kwezigidigidi ezingu-XNUMX zamaRandi.
Ngaleyo ndlela i-Apple ilahlekelwe isenti ngalinye lomholo wayo kusukela ngonyaka wezimali ka-1991. Ezigabeni eziyisikhombisa zokugcina, inkampani ibibomvu tebhu kwabayisithupha kubo, futhi kubukeka sengathi isimo sasingenathemba. Ngaphezu kwalokho, ngosuku lokugcina lwekota eshiwo ngenhla, umnikazi ongaziwa uthengise izigidi ezingu-1,5 zezabelo zakhe ze-Apple - kamuva. wabonisa, ukuthi umthengisi ongaziwa kwakunguSteve Jobs ngokwakhe.
Ngaleso sikhathi, uJobs wayesevele esebenza kwa-Apple njengomeluleki, futhi wathi uma ebheka emuva wasebenzisa ngoba wayeselahlekelwe yithemba lakhe enkampanini yeCupertino. "Empeleni ngilahle ithemba lokuthi ibhodi labaqondisi bakwa-Apple bazokwazi ukwenza noma yini," Kusho uMisebenzi, wengeza ngokuthi ubengacabangi ukuthi isitoko sizonyuka nakancane. Kodwa kwakungeyena yedwa umuntu owayecabanga ngale ndlela ngaleso sikhathi.
Kungaba njalo okuthakaselayo
UGil Amelio ekuqaleni wayebhekwa njengengcweti yoshintsho, indoda eyayikwazi ukuvuselela i-Apple ngokuyisimangaliso futhi iyibuyisele emhlabeni wezinombolo ezimnyama. Lapho ejoyina uCupertino, wayenolwazi oluningi kwezobunjiniyela futhi wayebonise namakhono akhe ngokunyakaza okungaphezu kokukodwa okuhlakaniphile, okunamasu. KwakunguGil Amelio owenqaba ukunikezwa kwe-Sun Microsystems. Isibonelo, uphinde wanquma ukuqhubeka nokunikeza amalayisense amasistimu okusebenza e-Mac futhi wakwazi ukwehlisa kancane izindleko zenkampani (ngeshwa ngosizo lokuncishiswa kwabasebenzi okungenakugwenywa).
Ngalezi zimfanelo ezingenakuphikwa, u-Amelio waklonyeliswa kahle - ngesikhathi esephethe i-Apple, wathola iholo elingamadola ayizigidi eziyi-1,4, kanye nezinye izigidi ezintathu zamabhonasi. Ngaphezu kwalokho, waphinde wanikezwa izinketho zesitoko ezibiza izikhathi eziningana umholo wakhe, u-Apple wamnika imali ebolekiwe enenzalo ephansi yamaRandi ayizigidi ezinhlanu futhi wakhokha ukusetshenziswa kwendiza yangasese.
Imibono eshiwo yayibukeka mihle, kodwa ngeshwa kwavela ukuthi ayizange isebenze. Ama-clone e-Mac agcina ehlulekile, futhi imiklomelo ecebile eyayihloselwe u-Amelia yabangela ukucasuka okwengeziwe kumongo wokuhlanzwa kwabasebenzi. Cishe akekho owabona u-Amelia njengomuntu owayezophinde asindise i-Apple.
UGil Amelio (i-CEO ye-Apple kusukela ngo-1996 kuya ku-1997):
Igalari yezithombe
Ekugcineni, ukuhamba kuka-Amelia e-Apple kwaba umqondo omuhle kakhulu. Emzamweni wokushintsha isistimu yokusebenza ye-System 7 egugile ngokunye okusha, u-Apple uthenge inkampani yeMisebenzi i-NeXT, kanye noJobs uqobo. Nakuba ekuqaleni athi wayengenazo izifiso zokuphinde abe yinhloko ye-Apple, waqala ukuthatha izinyathelo ezagcina ziholele ekutheni u-Amelia esule.
Emuva kwakhe, uJobs wagcina ethathe izintambo zokubusa enkampanini njengomqondisi wesikhashana. Ngokushesha wamisa ama-clone e-Mac, wenza ukusikeka okudingekayo hhayi kuphela kubasebenzi, kodwa nasemigqeni yomkhiqizo, futhi waqala ukusebenza emikhiqizweni emisha ayekholelwa ukuthi izoba amahithi. Ukuze athuthukise isimilo enkampanini, wanquma ukuthola idola elilodwa elingokomfanekiso ngonyaka ngomsebenzi wakhe.
Ekuqaleni konyaka olandelayo, i-Apple yabuyela ebumnyameni futhi. Kwaqala inkathi yemikhiqizo efana ne-iMac G3, i-iBook noma isistimu yokusebenza ye-OS X, eyasiza ukuvuselela inkazimulo ye-Apple edlule.
UGil Amelio noSteve Jobs
Izinsiza: Ihlelo le-Mac, I-CNET
